{
  "company": {
    "name": "Maxio (Chargify + SaaSOptics rebrand)",
    "website": "https://maxio.com/",
    "record": "https://startuphistory.org/c/maxio.com"
  },
  "status": null,
  "history_since": "2022-07-05T15:33:52.000Z",
  "baseline": {
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    "observed_at": "2022-07-05T15:33:52.000Z",
    "headline": "Chargify & SaaSOptics are becoming Maxio.",
    "description": "Our subscription and revenue management platforms help subscription businesses offer flexible pricing and packaging—without the financial headaches.",
    "evidence": "https://web.archive.org/web/20220705153352/https://www.maxio.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-07-05T15:33:52.000Z",
      "variants": [
        {
          "headline": "Chargify & SaaSOptics are becoming Maxio.",
          "subhead": "Our subscription and revenue management platforms help subscription businesses offer flexible pricing and packaging—without the financial headaches.",
          "observed_at": "2022-07-05T15:33:52.000Z",
          "evidence": "https://web.archive.org/web/20220705153352/https://www.maxio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Chargify & SaaSOptics are becoming Maxio.",
      "subhead": "Our subscription and revenue management platforms help subscription businesses offer flexible pricing and packaging—without the financial headaches.",
      "from": "2022-07-05T15:33:52.000Z",
      "to": "2022-07-05T15:33:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220705153352/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-05T15:33:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T22:28:06.000Z",
      "variants": [
        {
          "headline": "Financial Operations for B2B SaaS",
          "subhead": "Maxio brings core financial operations into one platform to help SaaS companies uncover critical financial insights and unlock their next stage of growth.",
          "observed_at": "2023-07-02T04:52:26.000Z",
          "evidence": "https://web.archive.org/web/20230702045226/https://www.maxio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Billing and Financial Operations for B2B SaaS",
          "subhead": "Maxio brings core financial operations into one platform to help SaaS companies uncover critical financial insights and unlock their next stage of growth.",
          "observed_at": "2024-07-01T22:28:06.000Z",
          "evidence": "https://web.archive.org/web/20240701222806/https://www.maxio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Billing and Financial Operations for B2B SaaS",
      "subhead": "Maxio brings core financial operations into one platform to help SaaS companies uncover critical financial insights and unlock their next stage of growth.",
      "from": "2023-07-02T04:52:26.000Z",
      "to": "2024-07-01T22:28:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240701222806/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2024-07-01T22:28:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-08T21:44:17.000Z",
      "variants": [
        {
          "headline": "Maximize Your B2B Recurring Revenue",
          "subhead": "Maxio brings core financial operations into one platform to help SaaS companies uncover critical financial insights and unlock their next stage of growth.",
          "observed_at": "2025-07-08T21:44:17.000Z",
          "evidence": "https://web.archive.org/web/20250708214417/https://www.maxio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Maximize Your B2B Recurring Revenue",
      "subhead": "Maxio brings core financial operations into one platform to help SaaS companies uncover critical financial insights and unlock their next stage of growth.",
      "from": "2025-07-08T21:44:17.000Z",
      "to": "2025-07-08T21:44:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250708214417/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-08T21:44:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Billing and financial reporting software",
          "subhead": "Maxio brings core financial operations into one platform to help SaaS companies uncover critical financial insights and unlock their next stage of growth.",
          "observed_at": "2026-07-02T16:41:29.000Z",
          "evidence": "https://web.archive.org/web/20260702164129/https://www.maxio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Billing and financial reporting software",
          "subhead": "Maxio is the all-in-one billing and financial reporting platform trusted by over 2,000 SaaS, AI, and subscription businesses. Drive revenue growth with simplified billing, revenue recognition and repo",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://www.maxio.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Billing and financial reporting software",
      "subhead": "Maxio is the all-in-one billing and financial reporting platform trusted by over 2,000 SaaS, AI, and subscription businesses. Drive revenue growth with simplified billing, revenue recognition and repo",
      "from": "2026-07-02T16:41:29.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://www.maxio.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T16:41:29.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4f49d35ab991dd588ab4b86cb4fc1db920c7757f57e0cca7312be562054853e8:2350dd3e8bce79a2f66818c092125c2035ff8c481876badcc0cda83c80fab018:headline:23c0bf9587fe80e9",
      "before_evidence": "https://web.archive.org/web/20220705153352/https://www.maxio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Chargify & SaaSOptics are becoming Maxio.” to “Financial Operations for B2B SaaS”.",
      "between": {
        "from": "2022-07-05T15:33:52.000Z",
        "to": "2023-07-02T04:52:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702045226/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-4f49d35ab991dd588ab4b86cb4fc1db920c7757f57e0cca7312be562054853e8:2350dd3e8bce79a2f66818c092125c2035ff8c481876badcc0cda83c80fab018:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220705153352/https://www.maxio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-05T15:33:52.000Z",
        "to": "2023-07-02T04:52:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702045226/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-4f49d35ab991dd588ab4b86cb4fc1db920c7757f57e0cca7312be562054853e8:2350dd3e8bce79a2f66818c092125c2035ff8c481876badcc0cda83c80fab018:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220705153352/https://www.maxio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-05T15:33:52.000Z",
        "to": "2023-07-02T04:52:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702045226/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-2350dd3e8bce79a2f66818c092125c2035ff8c481876badcc0cda83c80fab018:e4eb30f79bd9df2973ee1d4a445f4ad49835e0d3abf4cf2704daa887ee720435:logos:f886054bd2675743",
      "before_evidence": "https://web.archive.org/web/20230702045226/https://www.maxio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Blue Ridge Solutions.",
      "between": {
        "from": "2023-07-02T04:52:26.000Z",
        "to": "2024-07-01T22:28:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701222806/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e4eb30f79bd9df2973ee1d4a445f4ad49835e0d3abf4cf2704daa887ee720435:9be460b26d6da4a17b60bc50062e8ba3dd35c42303d12c21fcfbe11cf4780445:headline:6fb9b0d7cafbfd74",
      "before_evidence": "https://web.archive.org/web/20240701222806/https://www.maxio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Billing and Financial Operations for B2B SaaS” to “Maximize Your B2B Recurring Revenue”.",
      "between": {
        "from": "2024-07-01T22:28:06.000Z",
        "to": "2025-07-08T21:44:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708214417/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-9be460b26d6da4a17b60bc50062e8ba3dd35c42303d12c21fcfbe11cf4780445:a75ca04975327d32bde84f2d7053804432dee59417a038d7b0954c58bbd965a4:headline:605cca4a6dfaf898",
      "before_evidence": "https://web.archive.org/web/20250708214417/https://www.maxio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Maximize Your B2B Recurring Revenue” to “Billing and financial reporting software”.",
      "between": {
        "from": "2025-07-08T21:44:17.000Z",
        "to": "2026-07-02T16:41:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702164129/https://www.maxio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Maxio updates homepage messaging and site structure",
    "summary": "Maxio has updated its homepage headlines several times and added careers and pricing pages. The company also started displaying a Blue Ridge Solutions logo on its homepage.",
    "points": [
      {
        "text": "Between July 2022 and July 2023, Maxio changed its homepage headline from “Chargify & SaaSOptics are becoming Maxio.” to “Financial Operations for B2B SaaS”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2022 and July 2023, Maxio added a careers page and a pricing page to its website.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between July 2023 and July 2024, Maxio added a Blue Ridge Solutions logo to its homepage.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2024 and July 2026, Maxio updated its homepage headline in two steps, first to “Maximize Your B2B Recurring Revenue” and then to “Billing and financial reporting software”.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T20:54:13.603Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Maxio (Chargify + SaaSOptics rebrand)” company record, https://startuphistory.org/c/maxio.com"
}