{
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    "name": "Maximor",
    "website": "https://maximor.ai/",
    "record": "https://startuphistory.org/c/maximor.ai"
  },
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  "history_since": "2025-09-29T11:22:18.000Z",
  "baseline": {
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    "headline": "Audit-Ready Agentic Automation",
    "description": "Maximor blends Generative AI with expert accountants to accelerate daily accounting tasks, book closure & financial reporting - seamlessly integrating with your existing workflows & systems.",
    "evidence": "https://web.archive.org/web/20250929112218/https://www.maximor.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR",
            "ISO 27001",
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
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      "quote_observed_at": "2026-07-26T22:22:38.000Z",
      "variants": [
        {
          "headline": "Audit-Ready Agentic Automation",
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          "observed_at": "2025-09-29T11:22:18.000Z",
          "evidence": "https://web.archive.org/web/20250929112218/https://www.maximor.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Audit-Ready Agentic Automation",
          "subhead": "Maximor blends Generative AI with expert accountants to accelerate daily accounting tasks, book closure & financial reporting - seamlessly integrating with your existing workflows & systems.",
          "observed_at": "2026-01-03T11:13:34.000Z",
          "evidence": "https://web.archive.org/web/20260103111334/https://www.maximor.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Audit-Ready Agentic Automation for the Strategic CFO",
          "subhead": "Maximor learns your finance logic and compounds with every close, making AI automation of revenue, cash, close & reporting audit-ready by default. Book a demo.",
          "observed_at": "2026-07-26T22:22:38.000Z",
          "evidence": "https://web.archive.org/web/20260726222238/https://www.maximor.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Audit-Ready Agentic Automation for the Strategic CFO",
      "subhead": "Maximor learns your finance logic and compounds with every close, making AI automation of revenue, cash, close & reporting audit-ready by default. Book a demo.",
      "from": "2025-09-29T11:22:18.000Z",
      "to": "2026-07-26T22:22:38.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260726222238/https://www.maximor.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-07-26T22:22:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Finance that runs itself, so you can sprint ahead.",
          "subhead": "Hyphenate is the autonomous finance platform that runs on top of your existing ERP and systems. Agents do 98% of the finance work they touch, with every action auditable.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://hyphenate.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Finance that runs itself, so you can sprint ahead.",
      "subhead": "Hyphenate is the autonomous finance platform that runs on top of your existing ERP and systems. Agents do 98% of the finance work they touch, with every action auditable.",
      "from": "2026-11-06T17:40:08.559Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 1,
      "evidence": "https://hyphenate.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:40:08.559Z"
      },
      "current": true
    }
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  "changes": [
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      "id": "page-03f22f7050c1275fa6b225979adeed04ad426edada3d55411e4ff801abdfebe0:e09b0195c09d0d4d1d17fff48ca5a09487a0ee06a3773344765f06ae8a182657:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260103111334/https://www.maximor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-03T11:13:34.000Z",
        "to": "2026-07-26T22:22:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20260726222238/https://www.maximor.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-e09b0195c09d0d4d1d17fff48ca5a09487a0ee06a3773344765f06ae8a182657:8ec2bbc0f6b7f6303f8ceba1fa9b1a757be0dc223a10f620e15f4476e807a766:headline:2bc7708471d8c76d",
      "before_evidence": "https://web.archive.org/web/20260726222238/https://www.maximor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Audit-Ready Agentic Automation for the Strategic CFO” to “Finance that runs itself, so you can sprint ahead.”.",
      "between": {
        "from": "2026-07-26T22:22:38.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://hyphenate.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-e09b0195c09d0d4d1d17fff48ca5a09487a0ee06a3773344765f06ae8a182657:8ec2bbc0f6b7f6303f8ceba1fa9b1a757be0dc223a10f620e15f4476e807a766:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260726222238/https://www.maximor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-07-26T22:22:38.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://hyphenate.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-e09b0195c09d0d4d1d17fff48ca5a09487a0ee06a3773344765f06ae8a182657:8ec2bbc0f6b7f6303f8ceba1fa9b1a757be0dc223a10f620e15f4476e807a766:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260726222238/https://www.maximor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-26T22:22:38.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://hyphenate.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": {
    "headline": "Maximor updates homepage messaging and signup flow",
    "summary": "Maximor has revised its homepage headline, shifted from free sign-ups to a demo-based flow, and added a careers page.",
    "points": [
      {
        "text": "Between January 2026 and July 2026, Maximor added a free sign-up or free trial on its website.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Maximor changed its homepage headline from “Audit-Ready Agentic Automation for the Strategic CFO” to “Finance that runs itself, so you can sprint ahead.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Maximor added a careers page to its website.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Maximor dropped its free sign-up and began asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:54:10.848Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Maximor” company record, https://startuphistory.org/c/maximor.ai"
}