{
  "company": {
    "name": "Mavrck",
    "website": "https://mavrck.co/",
    "record": "https://startuphistory.org/c/mavrck.co"
  },
  "status": null,
  "history_since": "2015-01-08T16:49:25.000Z",
  "baseline": {
    "snapshot_id": "1a8c7d2c72b4776f431478148e5549f0686b6e36e5478daf975e4eda7a3d8b07",
    "observed_at": "2015-01-08T16:49:25.000Z",
    "headline": "Average Return on Influence",
    "description": "Mavrck s social influence marketing platform powers premier consumer brands to drive more sales on social media. The company’s proprietary influencer activation engine is the only solution trusted by ",
    "evidence": "https://web.archive.org/web/20150108164925/http://www.mavrck.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2015-01-08T16:49:25.000Z",
      "variants": [
        {
          "headline": "Average Return on Influence",
          "subhead": "Mavrck s social influence marketing platform powers premier consumer brands to drive more sales on social media. The company’s proprietary influencer activation engine is the only solution trusted by ",
          "observed_at": "2015-01-08T16:49:25.000Z",
          "evidence": "https://web.archive.org/web/20150108164925/http://www.mavrck.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Average Return on Influence",
      "subhead": "Mavrck s social influence marketing platform powers premier consumer brands to drive more sales on social media. The company’s proprietary influencer activation engine is the only solution trusted by ",
      "from": "2015-01-08T16:49:25.000Z",
      "to": "2015-01-08T16:49:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150108164925/http://www.mavrck.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-08T16:49:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T10:14:15.000Z",
      "variants": [
        {
          "headline": "Mavrck | Micro-Influencer Marketing Platform",
          "subhead": "Mavrck is the most effective micro-influencer marketing platform for driving conversions on social media.",
          "observed_at": "2016-07-08T15:56:46.000Z",
          "evidence": "https://web.archive.org/web/20160708155646/http://www.mavrck.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advanced Influencer Marketing Platform for the Enterprise",
          "subhead": "Discover how the Mavrck all-in-one influencer marketing platform harnesses the power of influencers, advocates, referrers, and loyalists people trust.",
          "observed_at": "2019-01-17T09:20:08.000Z",
          "evidence": "https://web.archive.org/web/20190117092008/https://www.mavrck.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mavrck | All-In-One Influencer Marketing Platform",
          "subhead": "The #1 all-in-one influencer marketing platform for enterprise consumer brands creating social proof at scale—discover, activate, manage, measure ROI and more.",
          "observed_at": "2022-07-01T10:14:15.000Z",
          "evidence": "https://web.archive.org/web/20220701101415/https://www.mavrck.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mavrck | All-In-One Influencer Marketing Platform",
      "subhead": "The #1 all-in-one influencer marketing platform for enterprise consumer brands creating social proof at scale—discover, activate, manage, measure ROI and more.",
      "from": "2016-07-08T15:56:46.000Z",
      "to": "2022-07-01T10:14:15.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220701101415/https://www.mavrck.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-07-08T15:56:46.000Z",
          "to": "2022-07-01T10:14:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-14T01:02:09.000Z",
      "variants": [
        {
          "headline": "New Name. New Look. Same Expert Service.",
          "subhead": "As of January 17th, 2024, Mavrck has rebranded to Later Influence™, with a new logo and branding to better represent the future we’re building.",
          "observed_at": "2024-01-17T18:20:47.000Z",
          "evidence": "https://web.archive.org/web/20240117182047/https://www.mavrck.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "New Name. New Look. Same Expert Service.",
          "subhead": "As of January 17th, 2024, Mavrck has rebranded to Later Influence™, with a new logo and branding to better represent the future we’re building.",
          "observed_at": "2025-01-07T10:12:11.000Z",
          "evidence": "https://web.archive.org/web/20250107101211/https://www.mavrck.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "New Name. New Look. Same Expert Service.",
          "subhead": "As of January 17th, 2024, Mavrck has rebranded to Later, with a new logo and branding to better represent the future we’re building.",
          "observed_at": "2026-07-14T01:02:09.000Z",
          "evidence": "https://web.archive.org/web/20260714010209/https://www.mavrck.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "New Name. New Look. Same Expert Service.",
      "subhead": "As of January 17th, 2024, Mavrck has rebranded to Later, with a new logo and branding to better represent the future we’re building.",
      "from": "2024-01-17T18:20:47.000Z",
      "to": "2026-07-14T01:02:09.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260714010209/https://www.mavrck.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-17T18:20:47.000Z",
          "to": "2026-07-14T01:02:09.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1a8c7d2c72b4776f431478148e5549f0686b6e36e5478daf975e4eda7a3d8b07:48e958a213bcaee1aecd7db1dd971a164e532425003b4f98757d8fbb38fa34f8:headline:fa07968b717fd51e",
      "before_evidence": "https://web.archive.org/web/20150108164925/http://www.mavrck.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Average Return on Influence” to “Mavrck | Micro-Influencer Marketing Platform”.",
      "between": {
        "from": "2015-01-08T16:49:25.000Z",
        "to": "2016-07-08T15:56:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20160708155646/http://www.mavrck.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mavrck” company record, https://startuphistory.org/c/mavrck.co"
}