{
  "company": {
    "name": "Mavity",
    "website": "https://mavity.co/",
    "record": "https://startuphistory.org/c/mavity.co"
  },
  "status": null,
  "history_since": "2024-07-05T07:32:48.000Z",
  "baseline": {
    "snapshot_id": "021b264dbcf1bd03d757ec9c1f2e49f01f7bd1d64b05df18538e47d2591e8653",
    "observed_at": "2024-07-05T07:32:48.000Z",
    "headline": "Elevate your marketing and design operations effortlessly with AI",
    "description": "Mavity is the automated collaboration tool for distributed creative teams. Startups and businesses around the world manage their creative operations by building on-demand distributed creative teams at",
    "evidence": "https://web.archive.org/web/20240705073248/https://www.mavity.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-23T06:43:07.000Z",
      "variants": [
        {
          "headline": "Elevate your marketing and design operations effortlessly with AI",
          "subhead": "Mavity is the automated collaboration tool for distributed creative teams. Startups and businesses around the world manage their creative operations by building on-demand distributed creative teams at",
          "observed_at": "2024-07-05T07:32:48.000Z",
          "evidence": "https://web.archive.org/web/20240705073248/https://www.mavity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Revolutionize your marketing and design operations in one platform.",
          "subhead": "Mavity is the automated collaboration tool for distributed creative teams. Startups and businesses around the world manage their creative operations by building on-demand distributed creative teams at",
          "observed_at": "2025-01-23T06:43:07.000Z",
          "evidence": "https://web.archive.org/web/20250123064307/https://www.mavity.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Revolutionize your marketing and design operations in one platform.",
      "subhead": "Mavity is the automated collaboration tool for distributed creative teams. Startups and businesses around the world manage their creative operations by building on-demand distributed creative teams at",
      "from": "2024-07-05T07:32:48.000Z",
      "to": "2025-01-23T06:43:07.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250123064307/https://www.mavity.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-05T07:32:48.000Z",
          "to": "2025-01-23T06:43:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Orchestrate your GTM assets on one single platform.",
          "subhead": "Mavity is an all-in-one Design-as-a-Service platform for seamless creative operations, combining AI Asset Builder, Project Management Platform, and On-demand Creative Talent. Craft - Manage - Hire Exp",
          "observed_at": "2025-07-17T09:01:29.000Z",
          "evidence": "https://web.archive.org/web/20250717090129/https://www.mavity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One brief.",
          "subhead": "Plan, create, and scale content with Mavity. Build AI-powered creative workflows, keep every asset on-brand, and manage briefs to execution in one platform.",
          "observed_at": "2026-10-01T20:51:14.000Z",
          "evidence": "https://web.archive.org/web/20261001205114/https://www.mavity.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One brief.",
          "subhead": "Plan, create, and scale content with Mavity. Build AI-powered creative workflows, keep every asset on-brand, and manage briefs to execution in one platform.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://www.mavity.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "One brief.",
      "subhead": "Plan, create, and scale content with Mavity. Build AI-powered creative workflows, keep every asset on-brand, and manage briefs to execution in one platform.",
      "from": "2025-07-17T09:01:29.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 3,
      "evidence": "https://www.mavity.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-17T09:01:29.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8cee86732be63905e0746aa4aedb27a930df01f65a4483854e3d85081ea47fd4:31b188ab2560346bbd37c4d414bd1f10ff4baa90696b8d78f501e5467217535d:headline:9463312614754e9c",
      "before_evidence": "https://web.archive.org/web/20250123064307/https://www.mavity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Revolutionize your marketing and design operations in one platform.” to “Orchestrate your GTM assets on one single platform.”.",
      "between": {
        "from": "2025-01-23T06:43:07.000Z",
        "to": "2025-07-17T09:01:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717090129/https://www.mavity.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-31b188ab2560346bbd37c4d414bd1f10ff4baa90696b8d78f501e5467217535d:a2dc15ea82208e94a718451c56c401729ee8c28a21eb792ea268eb5b74d5449d:repositioning",
      "before_evidence": "https://web.archive.org/web/20250717090129/https://www.mavity.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Orchestrate your GTM assets on one single platform.” to “One brief.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-07-17T09:01:29.000Z",
        "to": "2026-10-01T20:51:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20261001205114/https://www.mavity.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mavity” company record, https://startuphistory.org/c/mavity.co"
}