{
  "company": {
    "name": "Mattermost",
    "website": "https://mattermost.com/",
    "record": "https://startuphistory.org/c/mattermost.com"
  },
  "status": null,
  "history_since": "2013-06-13T04:13:22.000Z",
  "baseline": {
    "snapshot_id": "c01b951409dd12f8bba9ecda7882e86e79d33fe19cadb1ef1bc6013733f7d7a4",
    "observed_at": "2014-12-17T15:07:28.000Z",
    "headline": null,
    "description": "Join thousands of profitable companies that generate business through a premium domain that is easy to remember and helps with your search rankings.",
    "evidence": "https://web.archive.org/web/20141217150728/http://mattermost.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-07-04T22:54:38.000Z",
      "variants": [
        {
          "headline": "Securely message teams, anywhere",
          "subhead": "Mattermost is a hybrid cloud enterprise messaging workspace and open source Slack alternative that brings your messaging and tools together to get more done, faster.",
          "observed_at": "2018-07-04T22:54:38.000Z",
          "evidence": "https://web.archive.org/web/20180704225438/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Securely message teams, anywhere",
      "subhead": "Mattermost is a hybrid cloud enterprise messaging workspace and open source Slack alternative that brings your messaging and tools together to get more done, faster.",
      "from": "2018-07-04T22:54:38.000Z",
      "to": "2018-07-04T22:54:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180704225438/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-04T22:54:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-09T15:59:48.000Z",
      "variants": [
        {
          "headline": "High Trust Messaging for the Enterprise",
          "subhead": "Get more done, faster, with team collaboration and messaging that deploys to cloud infrastructure under IT control, as well as on-premise.",
          "observed_at": "2019-07-01T21:31:55.000Z",
          "evidence": "https://web.archive.org/web/20190701213155/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "High Trust Messaging for the Enterprise",
          "subhead": "Enterprise team collaboration and messaging that deploys on-premise or to cloud infrastructure under IT control.",
          "observed_at": "2020-07-09T15:59:48.000Z",
          "evidence": "https://web.archive.org/web/20200709155948/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "High Trust Messaging for the Enterprise",
      "subhead": "Enterprise team collaboration and messaging that deploys on-premise or to cloud infrastructure under IT control.",
      "from": "2019-07-01T21:31:55.000Z",
      "to": "2020-07-09T15:59:48.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200709155948/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-07-01T21:31:55.000Z",
          "to": "2020-07-09T15:59:48.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-12T13:50:02.000Z",
      "variants": [
        {
          "headline": "Make your work flow",
          "subhead": "Mattermost is a secure, open source platform for communication, collaboration, and workflow orchestration across tools and teams.",
          "observed_at": "2022-01-12T13:50:02.000Z",
          "evidence": "https://web.archive.org/web/20220112135002/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make your work flow",
      "subhead": "Mattermost is a secure, open source platform for communication, collaboration, and workflow orchestration across tools and teams.",
      "from": "2022-01-12T13:50:02.000Z",
      "to": "2022-01-12T13:50:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220112135002/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-12T13:50:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T01:10:34.000Z",
      "variants": [
        {
          "headline": "Team collaboration built for developers",
          "subhead": "Mattermost is a secure, open source platform for communication, collaboration, and workflow orchestration across tools and teams.",
          "observed_at": "2023-01-02T01:10:34.000Z",
          "evidence": "https://web.archive.org/web/20230102011034/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Team collaboration built for developers",
      "subhead": "Mattermost is a secure, open source platform for communication, collaboration, and workflow orchestration across tools and teams.",
      "from": "2023-01-02T01:10:34.000Z",
      "to": "2023-01-02T01:10:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102011034/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T01:10:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-01T18:14:53.000Z",
      "variants": [
        {
          "headline": "The secure collaboration hub for technical teams",
          "subhead": "Mattermost is a secure collaboration platform for accelerating mission critical work in complex environments.",
          "observed_at": "2024-01-01T18:14:53.000Z",
          "evidence": "https://web.archive.org/web/20240101181453/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The secure collaboration hub for technical teams",
      "subhead": "Mattermost is a secure collaboration platform for accelerating mission critical work in complex environments.",
      "from": "2024-01-01T18:14:53.000Z",
      "to": "2024-01-01T18:14:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240101181453/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-01T18:14:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-02T06:09:52.000Z",
      "variants": [
        {
          "headline": "Mission in Motion",
          "subhead": "Accelerate your mission critical workflow by integrating people, processes, tools and AI infrastructure on a resilient and adaptable platform.",
          "observed_at": "2025-07-02T06:09:52.000Z",
          "evidence": "https://web.archive.org/web/20250702060952/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mission in Motion",
      "subhead": "Accelerate your mission critical workflow by integrating people, processes, tools and AI infrastructure on a resilient and adaptable platform.",
      "from": "2025-07-02T06:09:52.000Z",
      "to": "2025-07-02T06:09:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250702060952/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-02T06:09:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "Operational Sovereignty for National Security and Critical Infrastructure",
          "subhead": "Accelerate your mission critical workflow by integrating people, processes, tools and AI infrastructure on a resilient and adaptable platform.",
          "observed_at": "2026-07-02T07:24:20.000Z",
          "evidence": "https://web.archive.org/web/20260702072420/https://mattermost.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sovereign Operations & AI for Critical Infrastructure and National Security",
          "subhead": "Zero-trust collaboration, automation and AI in private cloud, self-hosted, and air-gapped environments. Built for national security, critical infrastructure, and regulated enterprises.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://mattermost.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Sovereign Operations & AI for Critical Infrastructure and National Security",
      "subhead": "Zero-trust collaboration, automation and AI in private cloud, self-hosted, and air-gapped environments. Built for national security, critical infrastructure, and regulated enterprises.",
      "from": "2026-07-02T07:24:20.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://mattermost.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T07:24:20.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a77053bd974cef23105adf021b7363cabab041f16afff79d977e643a7311cae0:f98919f077fd60e942ed26df987941ac47fefee509acbdd0e8a96bfa8fdf0cf9:headline:b0dff9d0b0e8b424",
      "before_evidence": "https://web.archive.org/web/20220112135002/https://mattermost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make your work flow” to “Team collaboration built for developers”.",
      "between": {
        "from": "2022-01-12T13:50:02.000Z",
        "to": "2023-01-02T01:10:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102011034/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a77053bd974cef23105adf021b7363cabab041f16afff79d977e643a7311cae0:f98919f077fd60e942ed26df987941ac47fefee509acbdd0e8a96bfa8fdf0cf9:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220112135002/https://mattermost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-01-12T13:50:02.000Z",
        "to": "2023-01-02T01:10:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102011034/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "page-f98919f077fd60e942ed26df987941ac47fefee509acbdd0e8a96bfa8fdf0cf9:a7de45457e92aa93db9ffe75e90ef99580a500ad6e3d01a82947ecab442abc7f:headline:0aeaec7f869e8b27",
      "before_evidence": "https://web.archive.org/web/20230102011034/https://mattermost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Team collaboration built for developers” to “The secure collaboration hub for technical teams”.",
      "between": {
        "from": "2023-01-02T01:10:34.000Z",
        "to": "2024-01-01T18:14:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101181453/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-a7de45457e92aa93db9ffe75e90ef99580a500ad6e3d01a82947ecab442abc7f:1c0fb9c9dddc0436f25297f303990794c4ec0868dc3895aa7b408d2563adeadb:repositioning",
      "before_evidence": "https://web.archive.org/web/20240101181453/https://mattermost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The secure collaboration hub for technical teams” to “Mission in Motion”.",
      "between": {
        "from": "2024-01-01T18:14:53.000Z",
        "to": "2025-07-02T06:09:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702060952/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-1c0fb9c9dddc0436f25297f303990794c4ec0868dc3895aa7b408d2563adeadb:52813995a4db4ae55361980273cae6f16dcc26b6c6a8cba0e7a561ccf2983346:headline:a54b2c7bd654765b",
      "before_evidence": "https://web.archive.org/web/20250702060952/https://mattermost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Mission in Motion” to “Operational Sovereignty for National Security and Critical Infrastructure”.",
      "between": {
        "from": "2025-07-02T06:09:52.000Z",
        "to": "2026-07-02T07:24:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702072420/https://mattermost.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-52813995a4db4ae55361980273cae6f16dcc26b6c6a8cba0e7a561ccf2983346:196a79042d66e2572cddc0b0c28152492d69dec33771b9382efb318dd7f5378f:customers_added:0aa934d944d43c4a",
      "before_evidence": "https://web.archive.org/web/20260702072420/https://mattermost.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: U.S. Air Force, Fujitsu, Qualcomm, Türk Telekom and NRI.",
      "between": {
        "from": "2026-07-02T07:24:20.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://mattermost.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mattermost” company record, https://startuphistory.org/c/mattermost.com"
}