{
  "company": {
    "name": "Materialize",
    "website": "https://materialize.com/",
    "record": "https://startuphistory.org/c/materialize.com"
  },
  "status": null,
  "history_since": "2021-01-12T00:39:53.000Z",
  "baseline": {
    "snapshot_id": "c03063fcca68ac6c71b0ea3ae067c587858b5acc097a506465913a55c959a798",
    "observed_at": "2021-01-12T00:39:53.000Z",
    "headline": "Materialize simplifies application development with streaming data.",
    "description": "A Streaming Database for Real-Time Applications",
    "evidence": "https://web.archive.org/web/20210112003953/https://materialize.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": [
            "Materialize Raises a Series B We’ve raised over $40m to build the future of streaming data."
          ]
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-01-12T00:39:53.000Z",
      "variants": [
        {
          "headline": "Materialize simplifies application development with streaming data.",
          "subhead": "A Streaming Database for Real-Time Applications",
          "observed_at": "2021-01-12T00:39:53.000Z",
          "evidence": "https://web.archive.org/web/20210112003953/https://materialize.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Materialize simplifies application development with streaming data.",
      "subhead": "A Streaming Database for Real-Time Applications",
      "from": "2021-01-12T00:39:53.000Z",
      "to": "2021-01-12T00:39:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210112003953/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-12T00:39:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-05T19:01:01.000Z",
      "variants": [
        {
          "headline": "The Fastest Way to Build the Fastest Data Products",
          "subhead": "Materialize is a SQL streaming database for real-time applications, live dashboards, and streaming data pipelines. It provides the simplicity of SQL queries, but with millisecond-level latency for rea",
          "observed_at": "2022-07-05T19:01:01.000Z",
          "evidence": "https://web.archive.org/web/20220705190101/https://materialize.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Fastest Way to Build the Fastest Data Products",
      "subhead": "Materialize is a SQL streaming database for real-time applications, live dashboards, and streaming data pipelines. It provides the simplicity of SQL queries, but with millisecond-level latency for rea",
      "from": "2022-07-05T19:01:01.000Z",
      "to": "2022-07-05T19:01:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220705190101/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-05T19:01:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-05T13:14:15.000Z",
      "variants": [
        {
          "headline": "The Cloud Database for Fast-Changing Data.",
          "subhead": "Materialize is a streaming SQL database for real-time applications, live dashboards, and streaming data pipelines. It provides the simplicity of SQL queries, but with millisecond-level latency for rea",
          "observed_at": "2023-07-05T13:14:15.000Z",
          "evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Cloud Database for Fast-Changing Data.",
      "subhead": "Materialize is a streaming SQL database for real-time applications, live dashboards, and streaming data pipelines. It provides the simplicity of SQL queries, but with millisecond-level latency for rea",
      "from": "2023-07-05T13:14:15.000Z",
      "to": "2023-07-05T13:14:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-05T13:14:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-07T17:51:50.000Z",
      "variants": [
        {
          "headline": "The Operational Data Warehouse",
          "subhead": "Materialize's Operational Data Warehouse offers real-time data insights for effective business operations & decision-making.",
          "observed_at": "2024-07-07T17:51:50.000Z",
          "evidence": "https://web.archive.org/web/20240707175150/https://materialize.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Operational Data Warehouse",
      "subhead": "Materialize's Operational Data Warehouse offers real-time data insights for effective business operations & decision-making.",
      "from": "2024-07-07T17:51:50.000Z",
      "to": "2024-07-07T17:51:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240707175150/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-07T17:51:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-01T18:43:51.000Z",
      "variants": [
        {
          "headline": "The fastest way to build live data products you can trust.",
          "subhead": "Materialize helps you transform, deliver, and act on fast-changing data, just using SQL.",
          "observed_at": "2025-07-01T18:43:51.000Z",
          "evidence": "https://web.archive.org/web/20250701184351/https://materialize.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The fastest way to build live data products you can trust.",
      "subhead": "Materialize helps you transform, deliver, and act on fast-changing data, just using SQL.",
      "from": "2025-07-01T18:43:51.000Z",
      "to": "2025-07-01T18:43:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250701184351/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-01T18:43:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "The live data layer for agents and apps",
          "subhead": "Materialize lets your team use SQL to create up-to-the-second views into any element of your business, helping you operate confidently in dynamic environments. Use Materialize to deliver fresh context",
          "observed_at": "2026-07-02T09:40:24.000Z",
          "evidence": "https://web.archive.org/web/20260702094024/https://materialize.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The live context layer for agents and apps",
          "subhead": "Materialize is the live context layer for agents and apps. It lets engineering teams use SQL to transform siloed operational data into real-time data products they can trust. Organizations from Notion",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://materialize.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The live context layer for agents and apps",
      "subhead": "Materialize is the live context layer for agents and apps. It lets engineering teams use SQL to transform siloed operational data into real-time data products they can trust. Organizations from Notion",
      "from": "2026-07-02T09:40:24.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 2,
      "evidence": "https://materialize.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T09:40:24.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c03063fcca68ac6c71b0ea3ae067c587858b5acc097a506465913a55c959a798:abf9cf2961c9314e35376c061324d0d9cac0657b155c5e580fc7121eb2af5960:headline:1c560b16c04a4b38",
      "before_evidence": "https://web.archive.org/web/20210112003953/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Materialize simplifies application development with streaming data.” to “The Fastest Way to Build the Fastest Data Products”.",
      "between": {
        "from": "2021-01-12T00:39:53.000Z",
        "to": "2022-07-05T19:01:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705190101/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c03063fcca68ac6c71b0ea3ae067c587858b5acc097a506465913a55c959a798:abf9cf2961c9314e35376c061324d0d9cac0657b155c5e580fc7121eb2af5960:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210112003953/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-01-12T00:39:53.000Z",
        "to": "2022-07-05T19:01:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705190101/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-abf9cf2961c9314e35376c061324d0d9cac0657b155c5e580fc7121eb2af5960:5e55d7d569548b93e44953f36210814341a100059be6b6929c04e604481c85e4:headline:77dc155e7a45f0d3",
      "before_evidence": "https://web.archive.org/web/20220705190101/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Fastest Way to Build the Fastest Data Products” to “The Cloud Database for Fast-Changing Data.”.",
      "between": {
        "from": "2022-07-05T19:01:01.000Z",
        "to": "2023-07-05T13:14:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-abf9cf2961c9314e35376c061324d0d9cac0657b155c5e580fc7121eb2af5960:5e55d7d569548b93e44953f36210814341a100059be6b6929c04e604481c85e4:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220705190101/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-07-05T19:01:01.000Z",
        "to": "2023-07-05T13:14:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-abf9cf2961c9314e35376c061324d0d9cac0657b155c5e580fc7121eb2af5960:5e55d7d569548b93e44953f36210814341a100059be6b6929c04e604481c85e4:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220705190101/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-07-05T19:01:01.000Z",
        "to": "2023-07-05T13:14:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-5e55d7d569548b93e44953f36210814341a100059be6b6929c04e604481c85e4:94cf67c11a5b95592cdab9a5c690e43bc784d6ec9c0d0068d54934ed8943bcf4:customers_added:ecb5ec9554bdd807",
      "before_evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Air Ai, Vontive, Crane, General Mills, Superscript, Nanit and Vori.",
      "between": {
        "from": "2023-07-05T13:14:15.000Z",
        "to": "2024-07-07T17:51:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707175150/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "classifier-5e55d7d569548b93e44953f36210814341a100059be6b6929c04e604481c85e4:94cf67c11a5b95592cdab9a5c690e43bc784d6ec9c0d0068d54934ed8943bcf4:repositioning",
      "before_evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Cloud Database for Fast-Changing Data.” to “The Operational Data Warehouse”.",
      "between": {
        "from": "2023-07-05T13:14:15.000Z",
        "to": "2024-07-07T17:51:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707175150/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-5e55d7d569548b93e44953f36210814341a100059be6b6929c04e604481c85e4:94cf67c11a5b95592cdab9a5c690e43bc784d6ec9c0d0068d54934ed8943bcf4:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20230705131415/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-07-05T13:14:15.000Z",
        "to": "2024-07-07T17:51:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707175150/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 9,
      "id": "page-94cf67c11a5b95592cdab9a5c690e43bc784d6ec9c0d0068d54934ed8943bcf4:3717f0ace329e20face2d9d51f519e6bb3379e8ef6c9888a09e631da517e80e4:customers_added:14d420791b2e0bd7",
      "before_evidence": "https://web.archive.org/web/20240707175150/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: PrizePicks and Fubo TV.",
      "between": {
        "from": "2024-07-07T17:51:50.000Z",
        "to": "2025-07-01T18:43:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701184351/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-94cf67c11a5b95592cdab9a5c690e43bc784d6ec9c0d0068d54934ed8943bcf4:3717f0ace329e20face2d9d51f519e6bb3379e8ef6c9888a09e631da517e80e4:headline:0459104836f5a6cc",
      "before_evidence": "https://web.archive.org/web/20240707175150/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Operational Data Warehouse” to “The fastest way to build live data products you can trust.”.",
      "between": {
        "from": "2024-07-07T17:51:50.000Z",
        "to": "2025-07-01T18:43:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701184351/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-3717f0ace329e20face2d9d51f519e6bb3379e8ef6c9888a09e631da517e80e4:be0aa893fe3c81417e36b24a38d5d651b603abd79cead01aeaaf84877d7cf712:customers_added:e4fb39b91c300ed0",
      "before_evidence": "https://web.archive.org/web/20250701184351/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Notion, Fubo, bilt, Neo Financial, Mercari, Day AI, Ryder and Choco.",
      "between": {
        "from": "2025-07-01T18:43:51.000Z",
        "to": "2026-07-02T09:40:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702094024/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 12,
      "id": "classifier-3717f0ace329e20face2d9d51f519e6bb3379e8ef6c9888a09e631da517e80e4:be0aa893fe3c81417e36b24a38d5d651b603abd79cead01aeaaf84877d7cf712:repositioning",
      "before_evidence": "https://web.archive.org/web/20250701184351/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The fastest way to build live data products you can trust.” to “The live data layer for agents and apps”.",
      "between": {
        "from": "2025-07-01T18:43:51.000Z",
        "to": "2026-07-02T09:40:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702094024/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 13,
      "id": "page-3717f0ace329e20face2d9d51f519e6bb3379e8ef6c9888a09e631da517e80e4:be0aa893fe3c81417e36b24a38d5d651b603abd79cead01aeaaf84877d7cf712:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250701184351/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-01T18:43:51.000Z",
        "to": "2026-07-02T09:40:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702094024/https://materialize.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-be0aa893fe3c81417e36b24a38d5d651b603abd79cead01aeaaf84877d7cf712:00746436a2b01d7615b87831983a9bcd112b7e04d131ad6f009045d21de0316b:customers_added:80adfd06b7edf985",
      "before_evidence": "https://web.archive.org/web/20260702094024/https://materialize.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: revin, built, Vori, zepz and Vontive.",
      "between": {
        "from": "2026-07-02T09:40:24.000Z",
        "to": "2026-11-06T17:40:08.559Z"
      },
      "evidence": "https://materialize.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Materialize” company record, https://startuphistory.org/c/materialize.com"
}