{
  "company": {
    "name": "Matchaful",
    "website": "https://matchaful.com/",
    "record": "https://startuphistory.org/c/matchaful.com"
  },
  "status": null,
  "history_since": "2017-01-28T11:08:05.000Z",
  "baseline": {
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    "observed_at": "2017-01-28T11:08:05.000Z",
    "headline": "MATCHAFUL | LIVE HEALTHFUL. FEEL POWERFUL. BE MATCHAFUL",
    "description": "Matchaful is a preferred purveyor of premium, 100% USDA Organic matcha from Japan",
    "evidence": "https://web.archive.org/web/20170128110805/https://matchaful.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:40:08.559Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-15T21:31:01.000Z",
      "variants": [
        {
          "headline": "MATCHAFUL | LIVE HEALTHFUL. FEEL POWERFUL. BE MATCHAFUL",
          "subhead": "Matchaful is a preferred purveyor of premium, 100% USDA Organic matcha from Japan",
          "observed_at": "2017-01-28T11:08:05.000Z",
          "evidence": "https://web.archive.org/web/20170128110805/https://matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MATCHAFUL | LIVE HEALTHFUL. FEEL POWERFUL. BE MATCHAFUL – Matchaful",
          "subhead": "Matchaful is a preferred purveyor of premium, 100% USDA organic matcha from Japan.",
          "observed_at": "2018-03-30T14:08:04.000Z",
          "evidence": "https://web.archive.org/web/20180330140804/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MATCHAFUL | LIVE HEALTHFUL. FEEL POWERFUL. BE MATCHAFUL – Matchaful",
          "subhead": "Matchaful is a preferred purveyor of premium, 100% USDA organic matcha from Japan.",
          "observed_at": "2019-01-15T21:31:01.000Z",
          "evidence": "https://web.archive.org/web/20190115213101/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "MATCHAFUL | LIVE HEALTHFUL. FEEL POWERFUL. BE MATCHAFUL – Matchaful",
      "subhead": "Matchaful is a preferred purveyor of premium, 100% USDA organic matcha from Japan.",
      "from": "2017-01-28T11:08:05.000Z",
      "to": "2019-01-15T21:31:01.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20190115213101/https://www.matchaful.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2019-01-15T21:31:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:40:08.559Z",
      "variants": [
        {
          "headline": "MATCHAFUL | Farm-to-Whisk® | Matcha Wellness Café – Matchaful",
          "subhead": "Matchaful is a preferred purveyor of sustainably grown, direct-trade, pesticide-free, single-origin matcha, sourced from multi-generational Japanese Tea Farms. Experience Matchaful in person at our Ne",
          "observed_at": "2020-07-24T03:20:31.000Z",
          "evidence": "https://web.archive.org/web/20200724032031/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MATCHAFUL | Farm-to-Whisk® | Matcha Wellness Café – Matchaful",
          "subhead": "Matchaful is a preferred purveyor of sustainably grown, direct-trade, pesticide-free, single-origin matcha, sourced from multi-generational Japanese tea farms. Experience Matchaful in person at our Ne",
          "observed_at": "2021-10-16T11:15:10.000Z",
          "evidence": "https://web.archive.org/web/20211016111510/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MATCHAFUL | Farm-to-Whisk® – Matchaful",
          "subhead": "Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition designed to support your daily ritual. Everything we do is rooted in our mission to take care: of our b",
          "observed_at": "2022-07-02T03:26:36.000Z",
          "evidence": "https://web.archive.org/web/20220702032636/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MATCHAFUL | Farm-to-Whisk® – Matchaful",
          "subhead": "Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition designed to support your daily ritual. Everything we do is rooted in our mission to take care: of our b",
          "observed_at": "2023-09-27T21:02:17.000Z",
          "evidence": "https://web.archive.org/web/20230927210217/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MATCHAFUL | Farm-to-Whisk® – Matchaful",
          "subhead": "Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition designed to support your daily ritual. Everything we do is rooted in our mission to take care: of our b",
          "observed_at": "2024-07-09T10:26:56.000Z",
          "evidence": "https://web.archive.org/web/20240709102656/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "MATCHAFUL | Farm-to-Whisk® – Matchaful",
          "subhead": "Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition designed to support your daily ritual. Everything we do is rooted in our mission to take care: of our b",
          "observed_at": "2025-07-17T21:41:08.000Z",
          "evidence": "https://web.archive.org/web/20250717214108/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Premium Japanese Matcha | Farm-to-Whisk® | Matchaful",
          "subhead": "Shop single-origin, organically-grown ceremonial matcha from Shizuoka, Japan — ground to order, pesticide-free, and third-party tested.",
          "observed_at": "2026-10-05T20:35:39.000Z",
          "evidence": "https://web.archive.org/web/20261005203539/https://www.matchaful.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Premium Japanese Matcha | Farm-to-Whisk® | Matchaful",
          "subhead": "Shop single-origin, organically-grown ceremonial matcha from Shizuoka, Japan — ground to order, pesticide-free, and third-party tested.",
          "observed_at": "2026-11-06T17:40:08.559Z",
          "evidence": "https://www.matchaful.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Premium Japanese Matcha | Farm-to-Whisk® | Matchaful",
      "subhead": "Shop single-origin, organically-grown ceremonial matcha from Shizuoka, Japan — ground to order, pesticide-free, and third-party tested.",
      "from": "2020-07-24T03:20:31.000Z",
      "to": "2026-11-06T17:40:08.559Z",
      "captures": 8,
      "evidence": "https://www.matchaful.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2020-07-24T03:20:31.000Z",
          "to": "2026-11-06T17:40:08.559Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ffc2c6919b413d5a7a9923ee5144674fc150c2f07284a049a7a0f5e7eb7eaf6e:1f70a20b36efac43405c6c80d8e069014f605e2de46cfcc0ce36d4489d0211aa:logos:0a8976f23ea52095",
      "before_evidence": "https://web.archive.org/web/20180330140804/https://www.matchaful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Kintsugi Bowl - Matchaful.",
      "between": {
        "from": "2018-03-30T14:08:04.000Z",
        "to": "2019-01-15T21:31:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20190115213101/https://www.matchaful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1f70a20b36efac43405c6c80d8e069014f605e2de46cfcc0ce36d4489d0211aa:875d1eb9fb00fab3f18848498dc71fcae88e6d23c02b875f3b797cf117b9c93b:headline:1b9a08c85e88b3d8",
      "before_evidence": "https://web.archive.org/web/20190115213101/https://www.matchaful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “MATCHAFUL | LIVE HEALTHFUL. FEEL POWERFUL. BE MATCHAFUL – Matchaful” to “MATCHAFUL | Farm-to-Whisk® | Matcha Wellness Café – Matchaful”.",
      "between": {
        "from": "2019-01-15T21:31:01.000Z",
        "to": "2020-07-24T03:20:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20200724032031/https://www.matchaful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-1f70a20b36efac43405c6c80d8e069014f605e2de46cfcc0ce36d4489d0211aa:875d1eb9fb00fab3f18848498dc71fcae88e6d23c02b875f3b797cf117b9c93b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190115213101/https://www.matchaful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-15T21:31:01.000Z",
        "to": "2020-07-24T03:20:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20200724032031/https://www.matchaful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-1f70a20b36efac43405c6c80d8e069014f605e2de46cfcc0ce36d4489d0211aa:875d1eb9fb00fab3f18848498dc71fcae88e6d23c02b875f3b797cf117b9c93b:logos:cd1e99402be4816c",
      "before_evidence": "https://web.archive.org/web/20190115213101/https://www.matchaful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Matchaful Cafe.",
      "between": {
        "from": "2019-01-15T21:31:01.000Z",
        "to": "2020-07-24T03:20:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20200724032031/https://www.matchaful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-875d1eb9fb00fab3f18848498dc71fcae88e6d23c02b875f3b797cf117b9c93b:91781c33b01e0bafbec695fd3cc38fbcd9bff67b35ba8c569f4457b8b7c3f0e7:funding:ca067d77b95da2f8",
      "before_evidence": "https://web.archive.org/web/20200724032031/https://www.matchaful.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Matcha Wellness Café – Matchaful 0 My Cart Close Free shipping on orders over $65 and subscriptions.”.",
      "between": {
        "from": "2020-07-24T03:20:31.000Z",
        "to": "2021-10-16T11:15:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20211016111510/https://www.matchaful.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Matchaful” company record, https://startuphistory.org/c/matchaful.com"
}