{
  "company": {
    "name": "Masthead Data",
    "website": "https://mastheadata.com/",
    "record": "https://startuphistory.org/c/mastheadata.com"
  },
  "status": null,
  "history_since": "2021-10-23T08:27:29.000Z",
  "baseline": {
    "snapshot_id": "540fa6c6be02aeddeaf2dab8e470fceb8cb250acc1ffccfd0e1796b7d855e440",
    "observed_at": "2021-10-23T08:27:29.000Z",
    "headline": null,
    "description": "Trust your data",
    "evidence": "https://web.archive.org/web/20211023082729/https://mastheadata.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:39:56.087Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-06-14T13:20:13.000Z",
      "variants": [
        {
          "headline": "Let data engineers fix the data issues fast",
          "subhead": "Masthead is a data observability platform that helps your data team detect and fix data quality issues before they end up in your reports and harm the business.",
          "observed_at": "2022-06-14T13:20:13.000Z",
          "evidence": "https://web.archive.org/web/20220614132013/https://www.mastheadata.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let data engineers fix the data issues fast",
      "subhead": "Masthead is a data observability platform that helps your data team detect and fix data quality issues before they end up in your reports and harm the business.",
      "from": "2022-06-14T13:20:13.000Z",
      "to": "2022-06-14T13:20:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220614132013/https://www.mastheadata.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-06-14T13:20:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-21T12:21:51.000Z",
      "variants": [
        {
          "headline": "Catch Data Issues in Real Time",
          "subhead": "We give you the tools you need to identify and fix data errors before they become a problem for your data consumers.",
          "observed_at": "2022-07-21T12:21:51.000Z",
          "evidence": "https://web.archive.org/web/20220721122151/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Catch Data Issues in Real Time",
      "subhead": "We give you the tools you need to identify and fix data errors before they become a problem for your data consumers.",
      "from": "2022-07-21T12:21:51.000Z",
      "to": "2022-07-21T12:21:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220721122151/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-21T12:21:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T09:01:04.000Z",
      "variants": [
        {
          "headline": "Get Data Observability without Sacrificing Data Privacy",
          "subhead": "Identify and fix data errors before they impact the business. Masthead gives data teams and data users full confidence in data quality for decision-making.",
          "observed_at": "2023-03-16T15:25:02.000Z",
          "evidence": "https://web.archive.org/web/20230316152502/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data Observability without data access",
          "subhead": "Identify and fix data errors before they impact the business. Masthead gives data teams and data users full confidence in data quality for decision-making.",
          "observed_at": "2023-07-02T09:01:04.000Z",
          "evidence": "https://web.archive.org/web/20230702090104/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data Observability without data access",
      "subhead": "Identify and fix data errors before they impact the business. Masthead gives data teams and data users full confidence in data quality for decision-making.",
      "from": "2023-03-16T15:25:02.000Z",
      "to": "2023-07-02T09:01:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230702090104/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-03-16T15:25:02.000Z",
          "to": "2023-07-02T09:01:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-13T17:40:45.000Z",
      "variants": [
        {
          "headline": "Leave no data issue overlooked",
          "subhead": "Front Page",
          "observed_at": "2024-08-15T09:53:11.000Z",
          "evidence": "https://web.archive.org/web/20240815095311/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Leave no data issue overlooked",
          "subhead": "Front Page",
          "observed_at": "2025-01-11T00:29:49.000Z",
          "evidence": "https://web.archive.org/web/20250111002949/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Leave no data issue overlooked",
          "subhead": "Front Page",
          "observed_at": "2025-07-13T17:40:45.000Z",
          "evidence": "https://web.archive.org/web/20250713174045/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Leave no data issue overlooked",
      "subhead": "Front Page",
      "from": "2024-08-15T09:53:11.000Z",
      "to": "2025-07-13T17:40:45.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250713174045/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-08-15T09:53:11.000Z",
          "to": "2025-07-13T17:40:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-17T14:12:49.000Z",
      "variants": [
        {
          "headline": "Optimize BigQuery spend automatically",
          "subhead": "Cost Optimization & Data Observability Built for BigQuery. Optimize BigQuery Spend. Automatically Catch Pipeline and Data Anomalies.",
          "observed_at": "2026-02-08T11:26:44.000Z",
          "evidence": "https://web.archive.org/web/20260208112644/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Optimize BigQuery spend automatically",
          "subhead": "Cost Optimization & Data Observability Built for BigQuery. Optimize BigQuery Spend. Automatically Catch Pipeline and Data Anomalies.",
          "observed_at": "2026-07-17T14:12:49.000Z",
          "evidence": "https://web.archive.org/web/20260717141249/https://mastheadata.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Optimize BigQuery spend automatically",
      "subhead": "Cost Optimization & Data Observability Built for BigQuery. Optimize BigQuery Spend. Automatically Catch Pipeline and Data Anomalies.",
      "from": "2026-02-08T11:26:44.000Z",
      "to": "2026-07-17T14:12:49.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260717141249/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-02-08T11:26:44.000Z",
          "to": "2026-07-17T14:12:49.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:39:56.087Z",
      "variants": [
        {
          "headline": "Optimize Big Queryspendautomatically Catchpipelineanddataanomalies Createandmonetizedataproducts",
          "subhead": "Cost Optimization & Data Observability Built for BigQuery. Optimize BigQuery Spend. Automatically Catch Pipeline and Data Anomalies.",
          "observed_at": "2026-11-06T17:39:56.087Z",
          "evidence": "https://mastheadata.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Optimize Big Queryspendautomatically Catchpipelineanddataanomalies Createandmonetizedataproducts",
      "subhead": "Cost Optimization & Data Observability Built for BigQuery. Optimize BigQuery Spend. Automatically Catch Pipeline and Data Anomalies.",
      "from": "2026-11-06T17:39:56.087Z",
      "to": "2026-11-06T17:39:56.087Z",
      "captures": 1,
      "evidence": "https://mastheadata.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:39:56.087Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7f2675c89eca48bd138376c04877c1900d684eaf3cdb11f7585dab5e95312bb0:87f367cd1f0ce2b2049c503d27309e5289b006c861480596da787ab02ce7540a:headline:d2ee2cfd44c2d8de",
      "before_evidence": "https://web.archive.org/web/20220614132013/https://www.mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Let data engineers fix the data issues fast” to “Catch Data Issues in Real Time”.",
      "between": {
        "from": "2022-06-14T13:20:13.000Z",
        "to": "2022-07-21T12:21:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20220721122151/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-7f2675c89eca48bd138376c04877c1900d684eaf3cdb11f7585dab5e95312bb0:87f367cd1f0ce2b2049c503d27309e5289b006c861480596da787ab02ce7540a:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20220614132013/https://www.mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-06-14T13:20:13.000Z",
        "to": "2022-07-21T12:21:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20220721122151/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-7f2675c89eca48bd138376c04877c1900d684eaf3cdb11f7585dab5e95312bb0:87f367cd1f0ce2b2049c503d27309e5289b006c861480596da787ab02ce7540a:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220614132013/https://www.mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-06-14T13:20:13.000Z",
        "to": "2022-07-21T12:21:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20220721122151/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-87f367cd1f0ce2b2049c503d27309e5289b006c861480596da787ab02ce7540a:2cfe8cb61ad0be953fc628ce3299d990b4d4f361e6761358b0480b48db665286:headline:7205e89b9806f46a",
      "before_evidence": "https://web.archive.org/web/20220721122151/https://mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Catch Data Issues in Real Time” to “Get Data Observability without Sacrificing Data Privacy”.",
      "between": {
        "from": "2022-07-21T12:21:51.000Z",
        "to": "2023-03-16T15:25:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20230316152502/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-8687844b3c2a6d8db44a1bf6344cf596c9aa052dd971a1938a291e9ee47d6888:0022b78782cac52d386ca6fc6c60455f89270cf5194838b745cea18ca90305f7:headline:600882aa1947b735",
      "before_evidence": "https://web.archive.org/web/20230702090104/https://mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data Observability without data access” to “Leave no data issue overlooked”.",
      "between": {
        "from": "2023-07-02T09:01:04.000Z",
        "to": "2024-08-15T09:53:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240815095311/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-8687844b3c2a6d8db44a1bf6344cf596c9aa052dd971a1938a291e9ee47d6888:0022b78782cac52d386ca6fc6c60455f89270cf5194838b745cea18ca90305f7:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230702090104/https://mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-02T09:01:04.000Z",
        "to": "2024-08-15T09:53:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240815095311/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-8687844b3c2a6d8db44a1bf6344cf596c9aa052dd971a1938a291e9ee47d6888:0022b78782cac52d386ca6fc6c60455f89270cf5194838b745cea18ca90305f7:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20230702090104/https://mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2023-07-02T09:01:04.000Z",
        "to": "2024-08-15T09:53:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240815095311/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 8,
      "id": "page-f1a312fdc52041d3a6784feb3367fb5db590c045577e8bacaa58ecb27a0c2984:f6ef7d190c373c7cbb9affe39336889940ce5b5a76bdae6067c9cc4b540896da:headline:c9f54d89f7994139",
      "before_evidence": "https://web.archive.org/web/20250713174045/https://mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Leave no data issue overlooked” to “Optimize BigQuery spend automatically”.",
      "between": {
        "from": "2025-07-13T17:40:45.000Z",
        "to": "2026-02-08T11:26:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260208112644/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-f1a312fdc52041d3a6784feb3367fb5db590c045577e8bacaa58ecb27a0c2984:f6ef7d190c373c7cbb9affe39336889940ce5b5a76bdae6067c9cc4b540896da:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250713174045/https://mastheadata.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-13T17:40:45.000Z",
        "to": "2026-02-08T11:26:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260208112644/https://mastheadata.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Masthead Data” company record, https://startuphistory.org/c/mastheadata.com"
}