{
  "company": {
    "name": "Markit Social",
    "website": "https://markitsocial.net/",
    "record": "https://startuphistory.org/c/markitsocial.net"
  },
  "status": null,
  "history_since": "2021-12-09T18:01:31.000Z",
  "baseline": {
    "snapshot_id": "4af2114e212920da46ce01e0d58a85a68823bebd3739750a414b2120f21c8500",
    "observed_at": "2021-12-09T18:01:31.000Z",
    "headline": null,
    "description": "The new social networking app for you to make plans with your friends and find things to do. Download Markit now in the Google Play and App Store!",
    "evidence": "https://web.archive.org/web/20211209180131/https://www.markitsocial.net/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2023-01-13T10:38:45.000Z",
      "variants": [
        {
          "headline": "The future of events is here",
          "subhead": null,
          "observed_at": "2023-01-13T10:38:45.000Z",
          "evidence": "https://web.archive.org/web/20230113103845/https://www.markitsocial.net/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The future of events is here",
      "subhead": null,
      "from": "2023-01-13T10:38:45.000Z",
      "to": "2023-01-13T10:38:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230113103845/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-13T10:38:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-08T20:11:46.000Z",
      "variants": [
        {
          "headline": "The modern platform to grow your events",
          "subhead": "Markit is a ticketing platform that focuses on communication using text messaging to keep your attendees coming back for more.",
          "observed_at": "2024-07-08T20:11:46.000Z",
          "evidence": "https://web.archive.org/web/20240708201146/https://www.markitsocial.net/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The modern platform to grow your events",
      "subhead": "Markit is a ticketing platform that focuses on communication using text messaging to keep your attendees coming back for more.",
      "from": "2024-07-08T20:11:46.000Z",
      "to": "2024-07-08T20:11:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240708201146/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-08T20:11:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-27T04:57:21.000Z",
      "variants": [
        {
          "headline": "Reach your audience with texting",
          "subhead": "Markit AI is a modern texting platform with a suite of tools that enable brands and businesses to make the most of their audience.",
          "observed_at": "2025-01-27T04:57:21.000Z",
          "evidence": "https://web.archive.org/web/20250127045721/https://www.markitsocial.net/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reach your audience with texting",
      "subhead": "Markit AI is a modern texting platform with a suite of tools that enable brands and businesses to make the most of their audience.",
      "from": "2025-01-27T04:57:21.000Z",
      "to": "2025-01-27T04:57:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250127045721/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-27T04:57:21.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-64c0347355c545bd6d2f899b01ff5bd8406f3d919374c13e5362619d77bbff9c:abd8daecd6327f040f431f7128ebcd3257b639b7ec1ce42a1959477e13e1b302:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220722212910/https://www.markitsocial.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-07-22T21:29:10.000Z",
        "to": "2023-01-13T10:38:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20230113103845/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-abd8daecd6327f040f431f7128ebcd3257b639b7ec1ce42a1959477e13e1b302:3b57d65ee2c8c65a4b9f0bdd68ab183d992a924bb3b2d3d05745b9f82cf0c596:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230113103845/https://www.markitsocial.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-13T10:38:45.000Z",
        "to": "2023-09-26T02:38:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926023857/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-3b57d65ee2c8c65a4b9f0bdd68ab183d992a924bb3b2d3d05745b9f82cf0c596:889c531045298f4a94d416ea455f5506dbd61084a09e8d3c93e9ab514cb6422e:logos:d27e743302061260",
      "before_evidence": "https://web.archive.org/web/20230926023857/https://www.markitsocial.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: dashboarddesktop.png, Made for creators,.png and optimized for community.png.",
      "between": {
        "from": "2023-09-26T02:38:57.000Z",
        "to": "2024-02-24T00:56:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20240224005633/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-aa68f81df0887c3d2ff2aeac70fdc2897b52eb7f7bb0a29d4b9d746a50e69782:8b9ac747677e8397b74f3519dac791ee1296208fcc324f92e14062a469fb6fd6:headline:838bf01b00d307e4",
      "before_evidence": "https://web.archive.org/web/20240708201146/https://www.markitsocial.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The modern platform to grow your events” to “Reach your audience with texting”.",
      "between": {
        "from": "2024-07-08T20:11:46.000Z",
        "to": "2025-01-27T04:57:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250127045721/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-aa68f81df0887c3d2ff2aeac70fdc2897b52eb7f7bb0a29d4b9d746a50e69782:8b9ac747677e8397b74f3519dac791ee1296208fcc324f92e14062a469fb6fd6:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240708201146/https://www.markitsocial.net/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-08T20:11:46.000Z",
        "to": "2025-01-27T04:57:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250127045721/https://www.markitsocial.net/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Markit Social” company record, https://startuphistory.org/c/markitsocial.net"
}