{
  "company": {
    "name": "MarginEdge",
    "website": "https://marginedge.com/",
    "record": "https://startuphistory.org/c/marginedge.com"
  },
  "status": null,
  "history_since": "2017-02-15T02:21:13.000Z",
  "baseline": {
    "snapshot_id": "260fe9e5eee7711fe67f20e5c1944d84398752155b87259774fb320c3cf891e2",
    "observed_at": "2017-02-15T02:21:13.000Z",
    "headline": "Main Home - MarginEdge",
    "description": null,
    "evidence": "https://web.archive.org/web/20170215022113/https://www.marginedge.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "TJ",
            "The-Green-Turtle",
            "boloco4",
            "santinis deli f2",
            "nicks3",
            "blackwall hitch2",
            "wasabi",
            "lost rhino retreat"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-02-15T02:21:13.000Z",
      "variants": [
        {
          "headline": "Main Home - MarginEdge",
          "subhead": null,
          "observed_at": "2017-02-15T02:21:13.000Z",
          "evidence": "https://web.archive.org/web/20170215022113/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Main Home - MarginEdge",
      "subhead": null,
      "from": "2017-02-15T02:21:13.000Z",
      "to": "2017-02-15T02:21:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170215022113/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-02-15T02:21:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-08-30T07:54:11.000Z",
      "variants": [
        {
          "headline": "FROM ONE PICTURE TO",
          "subhead": "Only restaurant management software to combine paperless invoice processing with POS and accounting integration, for total inventory, recipe, budgeting and reporting capabilities.",
          "observed_at": "2018-08-30T07:54:11.000Z",
          "evidence": "https://web.archive.org/web/20180830075411/https://marginedge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FROM ONE PICTURE TO",
      "subhead": "Only restaurant management software to combine paperless invoice processing with POS and accounting integration, for total inventory, recipe, budgeting and reporting capabilities.",
      "from": "2018-08-30T07:54:11.000Z",
      "to": "2018-08-30T07:54:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180830075411/https://marginedge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-30T07:54:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-06-24T08:47:00.000Z",
      "variants": [
        {
          "headline": "Restaurant Automated Invoice Processing, Restaurant Accounts Payable Processing",
          "subhead": "Improve your bottom line with MarginEdge, the only restaurant management system to combine automatic invoice processing with POS and accounting integrations.",
          "observed_at": "2020-06-24T08:47:00.000Z",
          "evidence": "https://web.archive.org/web/20200624084700/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Restaurant Automated Invoice Processing, Restaurant Accounts Payable Processing",
      "subhead": "Improve your bottom line with MarginEdge, the only restaurant management system to combine automatic invoice processing with POS and accounting integrations.",
      "from": "2020-06-24T08:47:00.000Z",
      "to": "2020-06-24T08:47:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200624084700/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-06-24T08:47:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-17T00:18:38.000Z",
      "variants": [
        {
          "headline": "“The real-time data has been vital allowing us to be nimble and make critical decisions.”",
          "subhead": "Improve your bottom line with MarginEdge, the only restaurant management system to combine automatic invoice processing with POS and accounting integrations.",
          "observed_at": "2021-01-18T17:47:46.000Z",
          "evidence": "https://web.archive.org/web/20210118174746/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "“The real-time data has been vital allowing us to be nimble and make critical decisions.”",
          "subhead": "Improve your bottom line with MarginEdge, the only restaurant management system to combine automatic invoice processing with POS and accounting integrations.",
          "observed_at": "2022-01-17T00:18:38.000Z",
          "evidence": "https://web.archive.org/web/20220117001838/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "“The real-time data has been vital allowing us to be nimble and make critical decisions.”",
      "subhead": "Improve your bottom line with MarginEdge, the only restaurant management system to combine automatic invoice processing with POS and accounting integrations.",
      "from": "2021-01-18T17:47:46.000Z",
      "to": "2022-01-17T00:18:38.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220117001838/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-18T17:47:46.000Z",
          "to": "2022-01-17T00:18:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T16:01:42.000Z",
      "variants": [
        {
          "headline": "Data streamlined. Insights automated.",
          "subhead": "MarginEdge offers a holistic software solution for restaurants that includes invoicing, inventory management, and more. With MarginEdge, you'll have the power to run your business like never before.",
          "observed_at": "2022-07-01T16:01:42.000Z",
          "evidence": "https://web.archive.org/web/20220701160142/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data streamlined. Insights automated.",
      "subhead": "MarginEdge offers a holistic software solution for restaurants that includes invoicing, inventory management, and more. With MarginEdge, you'll have the power to run your business like never before.",
      "from": "2022-07-01T16:01:42.000Z",
      "to": "2022-07-01T16:01:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701160142/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T16:01:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-09T06:22:23.000Z",
      "variants": [
        {
          "headline": "Daily P&L No data entry",
          "subhead": "MarginEdge is a restaurant management software that gives you a real-time view into your food costs and helps automate back-office operations.",
          "observed_at": "2023-07-06T06:33:22.000Z",
          "evidence": "https://web.archive.org/web/20230706063322/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Daily P&L No data entry",
          "subhead": "MarginEdge is a restaurant management software that gives you a real-time view into your food costs and helps automate back-office operations.",
          "observed_at": "2024-07-08T15:49:39.000Z",
          "evidence": "https://web.archive.org/web/20240708154939/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Daily P&L No data entry",
          "subhead": "MarginEdge is a restaurant management software that gives you a real-time view into your food costs and helps automate back-office operations.",
          "observed_at": "2025-07-08T11:35:38.000Z",
          "evidence": "https://web.archive.org/web/20250708113538/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Daily P&L No data entry",
          "subhead": "MarginEdge is a restaurant management software that gives you a real-time view into your food costs and helps automate back-office operations.",
          "observed_at": "2026-07-09T06:22:23.000Z",
          "evidence": "https://web.archive.org/web/20260709062223/https://www.marginedge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Daily P&L No data entry",
      "subhead": "MarginEdge is a restaurant management software that gives you a real-time view into your food costs and helps automate back-office operations.",
      "from": "2023-07-06T06:33:22.000Z",
      "to": "2026-07-09T06:22:23.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260709062223/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-06T06:33:22.000Z",
          "to": "2026-07-09T06:22:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "AI runs the numbers. You run the restaurant.",
          "subhead": "MarginEdge automates invoice processing & tracks food costs in real time. Get instant answers about what's driving your numbers & how to be more profitable",
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://www.marginedge.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI runs the numbers. You run the restaurant.",
      "subhead": "MarginEdge automates invoice processing & tracks food costs in real time. Get instant answers about what's driving your numbers & how to be more profitable",
      "from": "2026-11-06T17:37:48.971Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 1,
      "evidence": "https://www.marginedge.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:37:48.971Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-260fe9e5eee7711fe67f20e5c1944d84398752155b87259774fb320c3cf891e2:5c3d1463228288c56a4f7fd97f49fed1742282caff945a1f024458f4d19c1abc:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170215022113/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-02-15T02:21:13.000Z",
        "to": "2018-08-30T07:54:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20180830075411/https://marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-1beaf89a69ac27005ce03e8e27c482abdd3d6ffb7bc9f1655f84eb4480f9081f:2d92506923a5fcc3a28ba074b36ab0fa5819482a3096e271652c779396a06751:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210118174746/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-01-18T17:47:46.000Z",
        "to": "2022-01-17T00:18:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117001838/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-2d92506923a5fcc3a28ba074b36ab0fa5819482a3096e271652c779396a06751:dab4114e13b0f4202fd53bd9bd164468a61f363011a9206cd9d4d6c3d0303734:headline:032b93ebe50bd164",
      "before_evidence": "https://web.archive.org/web/20220117001838/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from ““The real-time data has been vital allowing us to be nimble and make critical decisions.”” to “Data streamlined. Insights automated.”.",
      "between": {
        "from": "2022-01-17T00:18:38.000Z",
        "to": "2022-07-01T16:01:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701160142/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-dab4114e13b0f4202fd53bd9bd164468a61f363011a9206cd9d4d6c3d0303734:841227350bca33f60a42b6d4d7cf7513c15ccfcae4525ae918deb50e0676b813:headline:9213d5c47e8786f2",
      "before_evidence": "https://web.archive.org/web/20220701160142/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data streamlined. Insights automated.” to “Daily P&L No data entry”.",
      "between": {
        "from": "2022-07-01T16:01:42.000Z",
        "to": "2023-07-06T06:33:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230706063322/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-841227350bca33f60a42b6d4d7cf7513c15ccfcae4525ae918deb50e0676b813:0386b36855ae5e5cd2f5977e8ed097e7baacf4d8beea9767c1f022ff42498f4b:logos:c3bd035fa74bfe45",
      "before_evidence": "https://web.archive.org/web/20230706063322/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: cava mezze grill and maman-.",
      "between": {
        "from": "2023-07-06T06:33:22.000Z",
        "to": "2024-07-08T15:49:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240708154939/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-0386b36855ae5e5cd2f5977e8ed097e7baacf4d8beea9767c1f022ff42498f4b:43d10626dfb881ed9973bfd46da502dc85f8b34fecfc469b8ac70259e43276ef:pricing:a998450ceb38a87e",
      "before_evidence": "https://web.archive.org/web/20240708154939/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $300 / month to $330 / month and $480 / month.",
      "between": {
        "from": "2024-07-08T15:49:39.000Z",
        "to": "2025-07-08T11:35:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708113538/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 7,
      "id": "page-0386b36855ae5e5cd2f5977e8ed097e7baacf4d8beea9767c1f022ff42498f4b:43d10626dfb881ed9973bfd46da502dc85f8b34fecfc469b8ac70259e43276ef:logos:d82ef34606a39024",
      "before_evidence": "https://web.archive.org/web/20240708154939/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: 7shifts and BEK logo_site.",
      "between": {
        "from": "2024-07-08T15:49:39.000Z",
        "to": "2025-07-08T11:35:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708113538/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-43d10626dfb881ed9973bfd46da502dc85f8b34fecfc469b8ac70259e43276ef:e05776438b9e6051b4e1c746bd52dcee2b847f354ae57b62ed0a6c81b9f028ce:pricing:444b54a264fafa0d",
      "before_evidence": "https://web.archive.org/web/20250708113538/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $330 / month and $480 / month to $350 / month and $500 / month.",
      "between": {
        "from": "2025-07-08T11:35:38.000Z",
        "to": "2026-07-09T06:22:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709062223/https://www.marginedge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 9,
      "id": "page-e05776438b9e6051b4e1c746bd52dcee2b847f354ae57b62ed0a6c81b9f028ce:7b9f2fff571ccaa80296f48335f24734ffd7e350fa871b13e853cfc619b00fbe:headline:8cc8d26f8ad91fd1",
      "before_evidence": "https://web.archive.org/web/20260709062223/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Daily P&L No data entry” to “AI runs the numbers. You run the restaurant.”.",
      "between": {
        "from": "2026-07-09T06:22:23.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.marginedge.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-e05776438b9e6051b4e1c746bd52dcee2b847f354ae57b62ed0a6c81b9f028ce:7b9f2fff571ccaa80296f48335f24734ffd7e350fa871b13e853cfc619b00fbe:pricing:9e45201d4958df46",
      "before_evidence": "https://web.archive.org/web/20260709062223/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $350 / month and $500 / month to $350 / month.",
      "between": {
        "from": "2026-07-09T06:22:23.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.marginedge.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 11,
      "id": "page-e05776438b9e6051b4e1c746bd52dcee2b847f354ae57b62ed0a6c81b9f028ce:7b9f2fff571ccaa80296f48335f24734ffd7e350fa871b13e853cfc619b00fbe:compliance:b8a022b233bc0d45",
      "before_evidence": "https://web.archive.org/web/20260709062223/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS compliance on its homepage.",
      "between": {
        "from": "2026-07-09T06:22:23.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.marginedge.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 12,
      "id": "page-e05776438b9e6051b4e1c746bd52dcee2b847f354ae57b62ed0a6c81b9f028ce:7b9f2fff571ccaa80296f48335f24734ffd7e350fa871b13e853cfc619b00fbe:logos:207d25a57f4d9cba",
      "before_evidence": "https://web.archive.org/web/20260709062223/https://www.marginedge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: me-only-blue-RGB-501x300-dee6900, Tom, Five Guys Square, Just Salad, maman, Old Ebbitt, Somni, slideshow-price and 1 more.",
      "between": {
        "from": "2026-07-09T06:22:23.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.marginedge.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MarginEdge” company record, https://startuphistory.org/c/marginedge.com"
}