{
  "company": {
    "name": "Manukai",
    "website": "https://manukai.ch/",
    "record": "https://startuphistory.org/c/manukai.ch"
  },
  "status": null,
  "history_since": "2023-03-30T15:09:10.000Z",
  "baseline": {
    "snapshot_id": "9eed2a271ba8ffffb9c9b7726b3f367f74c26add86f54ebaaaf9099e2f8e94e0",
    "observed_at": "2024-04-20T16:11:23.000Z",
    "headline": "Your Copilot for Metal Machining",
    "description": "At Manukai, our mission is to bridge the gap between design and production.",
    "evidence": "https://web.archive.org/web/20240420161123/https://www.manukai.ch/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-08-30T08:28:15.000Z",
      "variants": [
        {
          "headline": "Your Copilot for Metal Machining",
          "subhead": "At Manukai, our mission is to bridge the gap between design and production.",
          "observed_at": "2024-04-20T16:11:23.000Z",
          "evidence": "https://web.archive.org/web/20240420161123/https://www.manukai.ch/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Copilot for Metal Machining",
          "subhead": "At Manukai, our mission is to bridge the gap between design and production.",
          "observed_at": "2024-08-30T08:28:15.000Z",
          "evidence": "https://web.archive.org/web/20240830082815/https://www.manukai.ch/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Copilot for Metal Machining",
      "subhead": "At Manukai, our mission is to bridge the gap between design and production.",
      "from": "2024-04-20T16:11:23.000Z",
      "to": "2024-08-30T08:28:15.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240830082815/https://www.manukai.ch/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-04-20T16:11:23.000Z",
          "to": "2024-08-30T08:28:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-02-14T11:59:34.000Z",
      "variants": [
        {
          "headline": "Your Data.Your Edge.",
          "subhead": "At Manukai, our mission is to bridge the gap between design and production.",
          "observed_at": "2025-02-14T11:59:34.000Z",
          "evidence": "https://web.archive.org/web/20250214115934/https://www.manukai.ch/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Data.Your Edge.",
      "subhead": "At Manukai, our mission is to bridge the gap between design and production.",
      "from": "2025-02-14T11:59:34.000Z",
      "to": "2025-02-14T11:59:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250214115934/https://www.manukai.ch/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-02-14T11:59:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-03-10T04:06:32.000Z",
      "variants": [
        {
          "headline": "Write Better CNC Programs Faster.",
          "subhead": "Our AI models turn your production history into scalable automation. It runs fully on-premise, secure, and integrates seamlessly into your CAM software or NC code workflow.",
          "observed_at": "2025-10-22T19:51:54.000Z",
          "evidence": "https://web.archive.org/web/20251022195154/https://www.manukai.ch/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Write Better CNC Programs Faster.",
          "subhead": "Our AI models turn your production history into scalable automation. It runs fully on-premise, secure, and integrates seamlessly into your CAM software or NC code workflow.",
          "observed_at": "2026-03-10T04:06:32.000Z",
          "evidence": "https://web.archive.org/web/20260310040632/https://www.manukai.ch/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Write Better CNC Programs Faster.",
      "subhead": "Our AI models turn your production history into scalable automation. It runs fully on-premise, secure, and integrates seamlessly into your CAM software or NC code workflow.",
      "from": "2025-10-22T19:51:54.000Z",
      "to": "2026-03-10T04:06:32.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260310040632/https://www.manukai.ch/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-10-22T19:51:54.000Z",
          "to": "2026-03-10T04:06:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "Your Production History, Working for You.",
          "subhead": "Turn your production history into faster and better production. Runs on-premise and offers seamless integration to your existing workflow.",
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://www.manukai.ch/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your Production History, Working for You.",
      "subhead": "Turn your production history into faster and better production. Runs on-premise and offers seamless integration to your existing workflow.",
      "from": "2026-11-06T17:37:48.971Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 1,
      "evidence": "https://www.manukai.ch/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:37:48.971Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e891f7dab48c78b3f7784bba4c09f64827a99d9d0f940adce7efdddad565d5e5:9eed2a271ba8ffffb9c9b7726b3f367f74c26add86f54ebaaaf9099e2f8e94e0:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230330150910/https://www.manukai.ch/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-03-30T15:09:10.000Z",
        "to": "2024-04-20T16:11:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20240420161123/https://www.manukai.ch/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-4124ed680ed79fa2699342a752e3cfe86168b9bee6c0545255c3cb22a9e7b310:ba76b2a792650b56b2c2833f96d14f5cf81fb012238c4fce4682e81acc3f621b:repositioning",
      "before_evidence": "https://web.archive.org/web/20240830082815/https://www.manukai.ch/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your Copilot for Metal Machining” to “Your Data.Your Edge.”.",
      "between": {
        "from": "2024-08-30T08:28:15.000Z",
        "to": "2025-02-14T11:59:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250214115934/https://www.manukai.ch/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-ba76b2a792650b56b2c2833f96d14f5cf81fb012238c4fce4682e81acc3f621b:3dbd6bc382e0fbaa2b7a1fad653d99036367e9bec5a35a80efa33f75a36693a8:headline:adbaf75f93f50a5d",
      "before_evidence": "https://web.archive.org/web/20250214115934/https://www.manukai.ch/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your Data.Your Edge.” to “Write Better CNC Programs Faster.”.",
      "between": {
        "from": "2025-02-14T11:59:34.000Z",
        "to": "2025-10-22T19:51:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20251022195154/https://www.manukai.ch/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-53cd9aa42be2d5ba7a9556fcdb4ac2b03e8843c197d43e96b1d98cfb55266464:7b66bcf67b066d61f9ac27190bda9b0b3cd54157f17f5031adeadbaf23546408:headline:89a1dfe600587241",
      "before_evidence": "https://web.archive.org/web/20260310040632/https://www.manukai.ch/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Write Better CNC Programs Faster.” to “Your Production History, Working for You.”.",
      "between": {
        "from": "2026-03-10T04:06:32.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.manukai.ch/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Manukai updates homepage messaging and adds a careers page",
    "summary": "Manukai has added a careers page and revised its homepage headlines several times, including shifts that a classifier read as a repositioning.",
    "points": [
      {
        "text": "Manukai added a careers page between March 2023 and April 2024.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "A classifier read the change from the homepage headline “Your Copilot for Metal Machining” to “Your Data.Your Edge.” between August 2024 and February 2025 as a repositioning.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Manukai changed its homepage headline from “Your Data.Your Edge.” to “Write Better CNC Programs Faster.” between February 2025 and October 2025.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Manukai changed its homepage headline from “Write Better CNC Programs Faster.” to “Your Production History, Working for You.” between March 2026 and November 2026.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:54:22.848Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Manukai” company record, https://startuphistory.org/c/manukai.ch"
}