{
  "company": {
    "name": "Mambu",
    "website": "https://mambu.com/",
    "record": "https://startuphistory.org/c/mambu.com"
  },
  "status": null,
  "history_since": "2010-05-15T15:18:43.000Z",
  "baseline": {
    "snapshot_id": "9ccaf1cd4cd8917a944e142b9d3e42ac41498706d97bea1ffbe945c0a312acbd",
    "observed_at": "2010-05-15T15:18:43.000Z",
    "headline": "pilot preview",
    "description": "Mambu is an online software platform that lets microcredit organizations outsource their technical challenges and focus on their core business.",
    "evidence": "https://web.archive.org/web/20100515151843/http://mambu.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2010-05-15T15:18:43.000Z",
      "variants": [
        {
          "headline": "pilot preview",
          "subhead": "Mambu is an online software platform that lets microcredit organizations outsource their technical challenges and focus on their core business.",
          "observed_at": "2010-05-15T15:18:43.000Z",
          "evidence": "https://web.archive.org/web/20100515151843/http://mambu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "pilot preview",
      "subhead": "Mambu is an online software platform that lets microcredit organizations outsource their technical challenges and focus on their core business.",
      "from": "2010-05-15T15:18:43.000Z",
      "to": "2010-05-15T15:18:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20100515151843/http://mambu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2010-05-15T15:18:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-04-20T06:59:03.000Z",
      "variants": [
        {
          "headline": "Mambu - Banking Software for Microfinance - Home",
          "subhead": "Mambu is an online software application for microfinance organizations to manage their loans, clients and reports enabling them to grow and succeed.",
          "observed_at": "2013-04-20T06:59:03.000Z",
          "evidence": "https://web.archive.org/web/20130420065903/http://www.mambu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mambu - Banking Software for Microfinance - Home",
      "subhead": "Mambu is an online software application for microfinance organizations to manage their loans, clients and reports enabling them to grow and succeed.",
      "from": "2013-04-20T06:59:03.000Z",
      "to": "2013-04-20T06:59:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130420065903/http://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-04-20T06:59:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-10-15T08:23:02.000Z",
      "variants": [
        {
          "headline": "Cloud Banking Platform",
          "subhead": null,
          "observed_at": "2014-10-15T08:23:02.000Z",
          "evidence": "https://web.archive.org/web/20141015082302/http://www.mambu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cloud Banking Platform",
      "subhead": null,
      "from": "2014-10-15T08:23:02.000Z",
      "to": "2014-10-15T08:23:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141015082302/http://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-10-15T08:23:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-01-28T08:49:26.000Z",
      "variants": [
        {
          "headline": "The Engine for Digital Banking",
          "subhead": "Mambu is an all-in-one SaaS banking platform for managing credit and deposit products quickly, simply and affordably.",
          "observed_at": "2016-01-28T08:49:26.000Z",
          "evidence": "https://web.archive.org/web/20160128084926/https://www.mambu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Engine for Digital Banking",
      "subhead": "Mambu is an all-in-one SaaS banking platform for managing credit and deposit products quickly, simply and affordably.",
      "from": "2016-01-28T08:49:26.000Z",
      "to": "2016-01-28T08:49:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160128084926/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-28T08:49:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-02T08:56:33.000Z",
      "variants": [
        {
          "headline": "SaaS Engine for Lending & Deposits",
          "subhead": "Mambu is an all-in-one SaaS banking platform for managing credit and deposit products quickly, simply and affordably.",
          "observed_at": "2017-07-03T04:39:38.000Z",
          "evidence": "https://web.archive.org/web/20170703043938/https://www.mambu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The SaaS Banking Engine",
          "subhead": "The leading alternative to cumbersome core banking systems, powering innovative banking and lending. Mambu is a cloud-native solution, delivered as a service, the driving force behind modern API-enabl",
          "observed_at": "2019-01-29T00:24:49.000Z",
          "evidence": "https://web.archive.org/web/20190129002449/https://www.mambu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The only true SaaS banking platform",
          "subhead": "The way banks are built has changed. Meet the SaaS banking platform that is leading the change.",
          "observed_at": "2020-07-02T08:56:33.000Z",
          "evidence": "https://web.archive.org/web/20200702085633/https://www.mambu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The only true SaaS banking platform",
      "subhead": "The way banks are built has changed. Meet the SaaS banking platform that is leading the change.",
      "from": "2017-07-03T04:39:38.000Z",
      "to": "2020-07-02T08:56:33.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200702085633/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-07-03T04:39:38.000Z",
          "to": "2020-07-02T08:56:33.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-01T14:08:44.000Z",
      "variants": [
        {
          "headline": "Join the trailblazers changing banking.",
          "subhead": "Meet Mambu, the SaaS cloud banking platform powering financial innovators everywhere.",
          "observed_at": "2023-07-01T14:08:44.000Z",
          "evidence": "https://web.archive.org/web/20230701140844/https://mambu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Join the trailblazers changing banking.",
      "subhead": "Meet Mambu, the SaaS cloud banking platform powering financial innovators everywhere.",
      "from": "2023-07-01T14:08:44.000Z",
      "to": "2023-07-01T14:08:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230701140844/https://mambu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-01T14:08:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-05T12:15:55.000Z",
      "variants": [
        {
          "headline": "Core banking, born in the cloud",
          "subhead": "Meet Mambu, the SaaS cloud banking platform powering financial innovators everywhere.",
          "observed_at": "2025-01-05T12:15:55.000Z",
          "evidence": "https://web.archive.org/web/20250105121555/https://mambu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Core banking, born in the cloud",
      "subhead": "Meet Mambu, the SaaS cloud banking platform powering financial innovators everywhere.",
      "from": "2025-01-05T12:15:55.000Z",
      "to": "2025-01-05T12:15:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250105121555/https://mambu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-05T12:15:55.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-21b21e11236aeacc194aa430e530c11a3fe55fbbb64cb27da9819be373086908:93c0bcbd8ff503e403981723e07c50cef3e323bf629745646eb9d106e730ef8a:headline:bf691ae7f577163d",
      "before_evidence": "https://web.archive.org/web/20141015082302/http://www.mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Cloud Banking Platform” to “The Engine for Digital Banking”.",
      "between": {
        "from": "2014-10-15T08:23:02.000Z",
        "to": "2016-01-28T08:49:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20160128084926/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-93c0bcbd8ff503e403981723e07c50cef3e323bf629745646eb9d106e730ef8a:e996934e11a77d0586f673386f7572d20fb2053e04f40939de630ba709ba2391:headline:92efa1b38f6dd689",
      "before_evidence": "https://web.archive.org/web/20160128084926/https://www.mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Engine for Digital Banking” to “SaaS Engine for Lending & Deposits”.",
      "between": {
        "from": "2016-01-28T08:49:26.000Z",
        "to": "2017-07-03T04:39:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20170703043938/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-93c0bcbd8ff503e403981723e07c50cef3e323bf629745646eb9d106e730ef8a:e996934e11a77d0586f673386f7572d20fb2053e04f40939de630ba709ba2391:traction:22bf0da74c7c75ac",
      "before_evidence": "https://web.archive.org/web/20160128084926/https://www.mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “40 countries” on its homepage (was “30 countries”).",
      "between": {
        "from": "2016-01-28T08:49:26.000Z",
        "to": "2017-07-03T04:39:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20170703043938/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-e996934e11a77d0586f673386f7572d20fb2053e04f40939de630ba709ba2391:c0b193d4a0d715c5059129317afd3faad35a3454e5829ba97344b81677b82d27:headline:8899b627479a8d4f",
      "before_evidence": "https://web.archive.org/web/20170703043938/https://www.mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SaaS Engine for Lending & Deposits” to “The SaaS Banking Engine”.",
      "between": {
        "from": "2017-07-03T04:39:38.000Z",
        "to": "2019-01-29T00:24:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20190129002449/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e996934e11a77d0586f673386f7572d20fb2053e04f40939de630ba709ba2391:c0b193d4a0d715c5059129317afd3faad35a3454e5829ba97344b81677b82d27:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170703043938/https://www.mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-07-03T04:39:38.000Z",
        "to": "2019-01-29T00:24:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20190129002449/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-e996934e11a77d0586f673386f7572d20fb2053e04f40939de630ba709ba2391:c0b193d4a0d715c5059129317afd3faad35a3454e5829ba97344b81677b82d27:traction:4ff8a6abee057bd6",
      "before_evidence": "https://web.archive.org/web/20170703043938/https://www.mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “60M customers” on its homepage (was “2.4M Clients”).",
      "between": {
        "from": "2017-07-03T04:39:38.000Z",
        "to": "2019-01-29T00:24:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20190129002449/https://www.mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-93ba84e8d9d308e2c65957a93345ace7abf7920aa74d94d2fd128bd7ffb6eea1:4037d52ebc1b54fd8b635a346e60b311102640e709108cf91d458600a35a115e:headline:39cc53bc159b85f1",
      "before_evidence": "https://web.archive.org/web/20200702085633/https://www.mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The only true SaaS banking platform” to “Join the trailblazers changing banking.”.",
      "between": {
        "from": "2020-07-02T08:56:33.000Z",
        "to": "2023-07-01T14:08:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701140844/https://mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-4037d52ebc1b54fd8b635a346e60b311102640e709108cf91d458600a35a115e:585bba6b442d28284586cbb92268ef1df1e18e56f43e2c00995e75882f742aac:headline:345206d3c73009b3",
      "before_evidence": "https://web.archive.org/web/20230701140844/https://mambu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Join the trailblazers changing banking.” to “Core banking, born in the cloud”.",
      "between": {
        "from": "2023-07-01T14:08:44.000Z",
        "to": "2025-01-05T12:15:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105121555/https://mambu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Mambu homepage messaging and reported traction changes",
    "summary": "Mambu’s website history shows shifts in homepage positioning and increases in self-reported traction, alongside the addition of a careers page.",
    "points": [
      {
        "text": "Between July 2017 and January 2019, Mambu changed its homepage headline to “The SaaS Banking Engine”.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2017 and January 2019, Mambu added a careers page on its website.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between July 2017 and January 2019, Mambu’s homepage traction claim changed from “2.4M Clients” to “60M customers”.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between July 2023 and January 2025, Mambu changed its homepage headline to “Core banking, born in the cloud”.",
        "kind": "fact",
        "changes": [
          8
        ]
      }
    ],
    "written_at": "2026-11-07T20:54:34.137Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mambu” company record, https://startuphistory.org/c/mambu.com"
}