{
  "company": {
    "name": "Magic Patterns",
    "website": "https://magicpatterns.com/",
    "record": "https://startuphistory.org/c/magicpatterns.com"
  },
  "status": null,
  "history_since": "2011-02-08T06:13:35.000Z",
  "baseline": {
    "snapshot_id": "c117a3061f479fbd1358385b696bc6cfa7d29f98b85e885cc5ecdf69c1bc8947",
    "observed_at": "2011-02-08T06:13:35.000Z",
    "headline": "magicpatterns.com | Pattern Magic | Pattern | All Fabric | The Quilt",
    "description": "magicpatterns.com",
    "evidence": "https://web.archive.org/web/20110208061335/http://magicpatterns.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-02-08T06:13:35.000Z",
      "variants": [
        {
          "headline": "magicpatterns.com | Pattern Magic | Pattern | All Fabric | The Quilt",
          "subhead": "magicpatterns.com",
          "observed_at": "2011-02-08T06:13:35.000Z",
          "evidence": "https://web.archive.org/web/20110208061335/http://magicpatterns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "magicpatterns.com | Pattern Magic | Pattern | All Fabric | The Quilt",
      "subhead": "magicpatterns.com",
      "from": "2011-02-08T06:13:35.000Z",
      "to": "2011-02-08T06:13:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110208061335/http://magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-02-08T06:13:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-05-21T01:23:34.000Z",
      "variants": [
        {
          "headline": "Are you missing something?",
          "subhead": null,
          "observed_at": "2017-05-21T01:23:34.000Z",
          "evidence": "https://web.archive.org/web/20170521012334/http://magicpatterns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Are you missing something?",
      "subhead": null,
      "from": "2017-05-21T01:23:34.000Z",
      "to": "2017-05-21T01:23:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170521012334/http://magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-05-21T01:23:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-23T09:26:23.000Z",
      "variants": [
        {
          "headline": "Your new frontend assistant.",
          "subhead": "Generate the perfect component from your design system.",
          "observed_at": "2023-11-14T01:37:58.000Z",
          "evidence": "https://web.archive.org/web/20231114013758/https://www.magicpatterns.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your new frontend assistant.",
          "subhead": "Generate the perfect component from your design system.",
          "observed_at": "2024-02-23T09:26:23.000Z",
          "evidence": "https://web.archive.org/web/20240223092623/https://www.magicpatterns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your new frontend assistant.",
      "subhead": "Generate the perfect component from your design system.",
      "from": "2023-11-14T01:37:58.000Z",
      "to": "2024-02-23T09:26:23.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240223092623/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-11-14T01:37:58.000Z",
          "to": "2024-02-23T09:26:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-09T05:37:57.000Z",
      "variants": [
        {
          "headline": "Prototype your product ideas with AI.",
          "subhead": "Get design inspiration and generate React code.",
          "observed_at": "2024-07-17T23:01:19.000Z",
          "evidence": "https://web.archive.org/web/20240717230119/https://www.magicpatterns.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Prototype your product ideas with AI.",
          "subhead": "Magic Patterns helps software teams prototype their product ideas.",
          "observed_at": "2025-01-09T05:37:57.000Z",
          "evidence": "https://web.archive.org/web/20250109053757/https://www.magicpatterns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Prototype your product ideas with AI.",
      "subhead": "Magic Patterns helps software teams prototype their product ideas.",
      "from": "2024-07-17T23:01:19.000Z",
      "to": "2025-01-09T05:37:57.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250109053757/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-17T23:01:19.000Z",
          "to": "2025-01-09T05:37:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-05T02:13:19.000Z",
      "variants": [
        {
          "headline": "Discover your next feature Discover your next breakout feature",
          "subhead": "Build prototypes, get user feedback, and make data-driven decisions. The AI prototyping platform for product teams.",
          "observed_at": "2025-07-06T15:56:16.000Z",
          "evidence": "https://web.archive.org/web/20250706155616/https://www.magicpatterns.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Discover your next feature Discover your next breakout feature",
          "subhead": "AI design tool to go from idea to production - prompt ideas to life, use your existing styles, and collaborate with your team.",
          "observed_at": "2026-01-05T02:13:19.000Z",
          "evidence": "https://web.archive.org/web/20260105021319/https://www.magicpatterns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover your next feature Discover your next breakout feature",
      "subhead": "AI design tool to go from idea to production - prompt ideas to life, use your existing styles, and collaborate with your team.",
      "from": "2025-07-06T15:56:16.000Z",
      "to": "2026-01-05T02:13:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260105021319/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-06T15:56:16.000Z",
          "to": "2026-01-05T02:13:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T13:31:58.000Z",
      "variants": [
        {
          "headline": "Build the best version of your product",
          "subhead": "AI design tool to turn prompts into production-ready UI. Use your design system, generate prototypes fast, and collaborate.",
          "observed_at": "2026-07-12T13:31:58.000Z",
          "evidence": "https://web.archive.org/web/20260712133158/https://www.magicpatterns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build the best version of your product",
      "subhead": "AI design tool to turn prompts into production-ready UI. Use your design system, generate prototypes fast, and collaborate.",
      "from": "2026-07-12T13:31:58.000Z",
      "to": "2026-07-12T13:31:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260712133158/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-12T13:31:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "The AI-native workspace for designing your product.",
          "subhead": "AI-native workspace for designing your product. Turn prompts into production-ready UI, use your design system, generate prototypes fast, and collaborate.",
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://www.magicpatterns.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The AI-native workspace for designing your product.",
      "subhead": "AI-native workspace for designing your product. Turn prompts into production-ready UI, use your design system, generate prototypes fast, and collaborate.",
      "from": "2026-11-06T17:37:48.971Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 1,
      "evidence": "https://www.magicpatterns.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:37:48.971Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2b3357ae24e570e41a110eacfe5bda82c9a2263320cea19db3624a07a69eacc7:563f6173af67058e52c6297d0e19a31c090b8f859f7491906b8a145ee7f5fe56:headline:5d065ff5d86b642e",
      "before_evidence": "https://web.archive.org/web/20170521012334/http://magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Are you missing something?” to “Your new frontend assistant.”.",
      "between": {
        "from": "2017-05-21T01:23:34.000Z",
        "to": "2023-11-14T01:37:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20231114013758/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-a84c91c3c61688966ea01ea9dff9287828814ea4c1e26c589140145a9cd5e8d6:d8fac150853ad2f2e31cebc33168686daaf5fb5076851329d3edc35da1190baf:repositioning",
      "before_evidence": "https://web.archive.org/web/20240223092623/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your new frontend assistant.” to “Prototype your product ideas with AI.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-02-23T09:26:23.000Z",
        "to": "2024-07-17T23:01:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240717230119/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-a84c91c3c61688966ea01ea9dff9287828814ea4c1e26c589140145a9cd5e8d6:d8fac150853ad2f2e31cebc33168686daaf5fb5076851329d3edc35da1190baf:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240223092623/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-02-23T09:26:23.000Z",
        "to": "2024-07-17T23:01:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240717230119/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-d7052695ae70277d287d1006265ceb246f3d14a93441419685bd6121a07f5175:fa4b5b71a915527b33cbcdba19dbfb4bce06f0b61f002c59735e54b0089b5a5b:customers_added:85d992be2c6a6319",
      "before_evidence": "https://web.archive.org/web/20250109053757/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: PwC, Lendi, Nascar, Parakeet, Grafana, Zeal, Luthor, Finta and 2 more.",
      "between": {
        "from": "2025-01-09T05:37:57.000Z",
        "to": "2025-07-06T15:56:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706155616/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-d7052695ae70277d287d1006265ceb246f3d14a93441419685bd6121a07f5175:fa4b5b71a915527b33cbcdba19dbfb4bce06f0b61f002c59735e54b0089b5a5b:headline:76143b28c0c163a4",
      "before_evidence": "https://web.archive.org/web/20250109053757/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Prototype your product ideas with AI.” to “Discover your next feature Discover your next breakout feature”.",
      "between": {
        "from": "2025-01-09T05:37:57.000Z",
        "to": "2025-07-06T15:56:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706155616/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-d7052695ae70277d287d1006265ceb246f3d14a93441419685bd6121a07f5175:fa4b5b71a915527b33cbcdba19dbfb4bce06f0b61f002c59735e54b0089b5a5b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250109053757/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-09T05:37:57.000Z",
        "to": "2025-07-06T15:56:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706155616/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 7,
      "id": "page-d7052695ae70277d287d1006265ceb246f3d14a93441419685bd6121a07f5175:fa4b5b71a915527b33cbcdba19dbfb4bce06f0b61f002c59735e54b0089b5a5b:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250109053757/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-09T05:37:57.000Z",
        "to": "2025-07-06T15:56:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706155616/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 8,
      "id": "page-fa4b5b71a915527b33cbcdba19dbfb4bce06f0b61f002c59735e54b0089b5a5b:b903f9ced615d4c7c053ae7eab680902666ae97c8262a515012585720fd0584f:customers_added:806f9414cb9f162d",
      "before_evidence": "https://web.archive.org/web/20250706155616/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Doordash, Freedom Mortgage, Vapi, KPMG, granola, Origami Risk and Ovative Group.",
      "between": {
        "from": "2025-07-06T15:56:16.000Z",
        "to": "2026-01-05T02:13:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260105021319/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-b903f9ced615d4c7c053ae7eab680902666ae97c8262a515012585720fd0584f:43ce54fb3c93a7cd77720520d00b7e4d088bf68a8734349e589022b9ca8aa172:headline:ec738681c4b9f2d5",
      "before_evidence": "https://web.archive.org/web/20260105021319/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Discover your next feature Discover your next breakout feature” to “Build the best version of your product”.",
      "between": {
        "from": "2026-01-05T02:13:19.000Z",
        "to": "2026-07-12T13:31:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712133158/https://www.magicpatterns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-43ce54fb3c93a7cd77720520d00b7e4d088bf68a8734349e589022b9ca8aa172:994054ecfdeca0de43a2f39192432e3c8e8cbf4501708ecc82cd1d7ab611bb70:headline:4bfd537b3f47d03a",
      "before_evidence": "https://web.archive.org/web/20260712133158/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build the best version of your product” to “The AI-native workspace for designing your product.”.",
      "between": {
        "from": "2026-07-12T13:31:58.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.magicpatterns.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-43ce54fb3c93a7cd77720520d00b7e4d088bf68a8734349e589022b9ca8aa172:994054ecfdeca0de43a2f39192432e3c8e8cbf4501708ecc82cd1d7ab611bb70:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20260712133158/https://www.magicpatterns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-12T13:31:58.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.magicpatterns.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Magic Patterns” company record, https://startuphistory.org/c/magicpatterns.com"
}