{
  "company": {
    "name": "Magic Loops",
    "website": "https://magicloops.dev/",
    "record": "https://startuphistory.org/c/magicloops.dev"
  },
  "status": null,
  "history_since": "2024-01-13T19:37:38.000Z",
  "baseline": {
    "snapshot_id": "d3ef514fe1e5f64702393e88e2eacb0da5916c733d278a1bd67a55e742995c03",
    "observed_at": "2024-01-13T19:37:38.000Z",
    "headline": null,
    "description": "Combine LLMs and code to create simple automations",
    "evidence": "https://web.archive.org/web/20240113193738/https://magicloops.dev/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "Build Apps without coding",
          "subhead": "Combine LLMs and code to create simple automations",
          "observed_at": "2025-07-01T21:50:52.000Z",
          "evidence": "https://web.archive.org/web/20250701215052/https://magicloops.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build Apps without coding",
          "subhead": "Combine LLMs and code to create simple automations",
          "observed_at": "2026-01-18T10:38:09.000Z",
          "evidence": "https://web.archive.org/web/20260118103809/https://magicloops.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build Apps without coding",
          "subhead": "Combine LLMs and code to create simple automations",
          "observed_at": "2026-07-20T00:48:44.000Z",
          "evidence": "https://web.archive.org/web/20260720004844/https://magicloops.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build Apps without coding",
          "subhead": "Combine LLMs and code to create simple automations",
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://magicloops.dev/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build Apps without coding",
      "subhead": "Combine LLMs and code to create simple automations",
      "from": "2025-07-01T21:50:52.000Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 4,
      "evidence": "https://magicloops.dev/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-01T21:50:52.000Z",
          "to": "2026-11-06T17:37:48.971Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-dd39db61939c2fb199a5c652deb038cb8a538a768a826c2925fc98d0cddc4f9a:961b2575f90775294f97b7d4e4bac060ea9e3e30a5d51b1d5f481082e943cce0:pricing:7930fd4668e58c43",
      "before_evidence": "https://web.archive.org/web/20240710100525/https://magicloops.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $9 / month, $0 / mo, $9 / mo, $20 / mo and $50 / mo to $20 / month.",
      "between": {
        "from": "2024-07-10T10:05:25.000Z",
        "to": "2025-01-04T15:46:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104154655/https://magicloops.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 2,
      "id": "page-dd39db61939c2fb199a5c652deb038cb8a538a768a826c2925fc98d0cddc4f9a:961b2575f90775294f97b7d4e4bac060ea9e3e30a5d51b1d5f481082e943cce0:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240710100525/https://magicloops.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-07-10T10:05:25.000Z",
        "to": "2025-01-04T15:46:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104154655/https://magicloops.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-dd39db61939c2fb199a5c652deb038cb8a538a768a826c2925fc98d0cddc4f9a:961b2575f90775294f97b7d4e4bac060ea9e3e30a5d51b1d5f481082e943cce0:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240710100525/https://magicloops.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-10T10:05:25.000Z",
        "to": "2025-01-04T15:46:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104154655/https://magicloops.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "classifier-961b2575f90775294f97b7d4e4bac060ea9e3e30a5d51b1d5f481082e943cce0:01d70171fcd43e5b84031c4da0e7c8e5487a7d15bb8990aa2e991cc1c0030ac3:repositioning",
      "before_evidence": "https://web.archive.org/web/20250104154655/https://magicloops.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “magic loops” to “Build Apps without coding”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-04T15:46:55.000Z",
        "to": "2025-07-01T21:50:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701215052/https://magicloops.dev/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-961b2575f90775294f97b7d4e4bac060ea9e3e30a5d51b1d5f481082e943cce0:01d70171fcd43e5b84031c4da0e7c8e5487a7d15bb8990aa2e991cc1c0030ac3:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250104154655/https://magicloops.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-04T15:46:55.000Z",
        "to": "2025-07-01T21:50:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701215052/https://magicloops.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Magic Loops” company record, https://startuphistory.org/c/magicloops.dev"
}