{
  "company": {
    "name": "Magentic",
    "website": "https://magentic.com/",
    "record": "https://startuphistory.org/c/magentic.com"
  },
  "status": null,
  "history_since": "2024-12-07T11:34:14.000Z",
  "baseline": {
    "snapshot_id": "220a08202ffa07f3f316dddef2df9b0e1ffc5e71f70f396928430f7ffddf3ab8",
    "observed_at": "2024-12-07T11:34:14.000Z",
    "headline": null,
    "description": "Magic Agents 🧙‍♂️",
    "evidence": "https://web.archive.org/web/20241207113414/https://magentic.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-22T15:27:10.000Z",
      "variants": [
        {
          "headline": "Magentic Makes You Money. The AI Agent Platform for the world’s supply chains.",
          "subhead": "AI digital workers for supply chain and procurement teams",
          "observed_at": "2025-07-22T15:27:10.000Z",
          "evidence": "https://web.archive.org/web/20250722152710/https://www.magentic.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Magentic Makes You Money. The AI Agent Platform for the world’s supply chains.",
      "subhead": "AI digital workers for supply chain and procurement teams",
      "from": "2025-07-22T15:27:10.000Z",
      "to": "2025-07-22T15:27:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250722152710/https://www.magentic.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-22T15:27:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-13T03:51:05.000Z",
      "variants": [
        {
          "headline": "An operating system for procurement. The AI Agent Platform for the world’s manufacturers.",
          "subhead": "AI digital workers for supply chain and procurement teams",
          "observed_at": "2026-07-13T03:51:05.000Z",
          "evidence": "https://web.archive.org/web/20260713035105/https://www.magentic.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "An operating system for procurement. The AI Agent Platform for the world’s manufacturers.",
      "subhead": "AI digital workers for supply chain and procurement teams",
      "from": "2026-07-13T03:51:05.000Z",
      "to": "2026-07-13T03:51:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260713035105/https://www.magentic.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-13T03:51:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "AI agents for procurement and supply chain",
          "subhead": "AI digital workers for the physical world",
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://www.magentic.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI agents for procurement and supply chain",
      "subhead": "AI digital workers for the physical world",
      "from": "2026-11-06T17:37:48.971Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 1,
      "evidence": "https://www.magentic.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:37:48.971Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-220a08202ffa07f3f316dddef2df9b0e1ffc5e71f70f396928430f7ffddf3ab8:937dd145d1952700db0e24be737aec3195137b461c19e3ec7d43a6199c1ab150:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20241207113414/https://magentic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-12-07T11:34:14.000Z",
        "to": "2025-07-22T15:27:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20250722152710/https://www.magentic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-220a08202ffa07f3f316dddef2df9b0e1ffc5e71f70f396928430f7ffddf3ab8:937dd145d1952700db0e24be737aec3195137b461c19e3ec7d43a6199c1ab150:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20241207113414/https://magentic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-12-07T11:34:14.000Z",
        "to": "2025-07-22T15:27:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20250722152710/https://www.magentic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 3,
      "id": "page-937dd145d1952700db0e24be737aec3195137b461c19e3ec7d43a6199c1ab150:c3af13d4722e312b5d178898b80f7868829d1e017bd0a8c90563de24e8325163:headline:7c8d729f0874fbd6",
      "before_evidence": "https://web.archive.org/web/20250722152710/https://www.magentic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Magentic Makes You Money. The AI Agent Platform for the world’s supply chains.” to “An operating system for procurement. The AI Agent Platform for the world’s manufacturers.”.",
      "between": {
        "from": "2025-07-22T15:27:10.000Z",
        "to": "2026-07-13T03:51:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713035105/https://www.magentic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c3af13d4722e312b5d178898b80f7868829d1e017bd0a8c90563de24e8325163:3f034f5d7022374bfadb8be27484ba815c600f2d14d689af0fc7b76e9666622c:headline:aae09512bb51544a",
      "before_evidence": "https://web.archive.org/web/20260713035105/https://www.magentic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “An operating system for procurement. The AI Agent Platform for the world’s manufacturers.” to “AI agents for procurement and supply chain”.",
      "between": {
        "from": "2026-07-13T03:51:05.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.magentic.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Magentic updates positioning and compliance statements",
    "summary": "Magentic now highlights AI agents for procurement and supply chain, states ISO 27001 and SOC 2 compliance on its homepage, and has added a careers page.",
    "points": [
      {
        "text": "Between December 2024 and July 2025, Magentic added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between December 2024 and July 2025, Magentic’s homepage began stating ISO 27001 and SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2025 and July 2026, Magentic’s homepage headline changed to “An operating system for procurement. The AI Agent Platform for the world’s manufacturers.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Magentic’s homepage headline changed to “AI agents for procurement and supply chain”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:55:14.845Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Magentic” company record, https://startuphistory.org/c/magentic.com"
}