{
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    "name": "Mage.ai",
    "website": "https://mage.ai/",
    "record": "https://startuphistory.org/c/mage.ai"
  },
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  "baseline": {
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    "headline": null,
    "description": "Mage is a tool that helps developers use AI and their data to make predictions. Use cases include churn prevention, product recommendations, customer lifetime value, and more.",
    "evidence": "https://web.archive.org/web/20210516064649/https://www.mage.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-21T21:31:44.000Z",
      "variants": [
        {
          "headline": "HARNESS THE POWER OF AI.",
          "subhead": "Build, improve, and integrate AI models into your apps. The first AI tool designed and built for front-end, backend, and native developers.",
          "observed_at": "2022-01-21T21:31:44.000Z",
          "evidence": "https://web.archive.org/web/20220121213144/https://www.mage.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "HARNESS THE POWER OF AI.",
      "subhead": "Build, improve, and integrate AI models into your apps. The first AI tool designed and built for front-end, backend, and native developers.",
      "from": "2022-01-21T21:31:44.000Z",
      "to": "2022-01-21T21:31:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220121213144/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-16T22:46:13.000Z",
      "variants": [
        {
          "headline": "Data pipelines for data engineers",
          "subhead": "Mage is an open-source data pipeline tool for transforming and integrating data.",
          "observed_at": "2023-01-05T11:41:59.000Z",
          "evidence": "https://web.archive.org/web/20230105114159/https://www.mage.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your AI data team",
          "subhead": "Experience scalable data pipelines that work like wizardry. Build, automate, and orchestrate the flow of data without limits with Mage AI. Streamline workflows, integrate seamlessly, and transform dat",
          "observed_at": "2025-07-08T09:12:27.000Z",
          "evidence": "https://web.archive.org/web/20250708091227/https://www.mage.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your AI data team",
          "subhead": "Experience scalable data pipelines that work like wizardry. Build, automate, and orchestrate the flow of data without limits with Mage AI. Streamline workflows, integrate seamlessly, and transform dat",
          "observed_at": "2026-01-16T22:46:13.000Z",
          "evidence": "https://web.archive.org/web/20260116224613/https://www.mage.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your AI data team",
      "subhead": "Experience scalable data pipelines that work like wizardry. Build, automate, and orchestrate the flow of data without limits with Mage AI. Streamline workflows, integrate seamlessly, and transform dat",
      "from": "2023-01-05T11:41:59.000Z",
      "to": "2026-01-16T22:46:13.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260116224613/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "from": "2023-01-05T11:41:59.000Z",
          "to": "2026-01-16T22:46:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-03T09:41:23.000Z",
      "variants": [
        {
          "headline": "Give AI the context it needs to work in production",
          "subhead": "Build and run AI-powered data workflows that automate pipelines, orchestrate models, and scale analytics — all in one unified platform.",
          "observed_at": "2026-07-03T09:41:23.000Z",
          "evidence": "https://web.archive.org/web/20260703094123/https://www.mage.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Give AI the context it needs to work in production",
      "subhead": "Build and run AI-powered data workflows that automate pipelines, orchestrate models, and scale analytics — all in one unified platform.",
      "from": "2026-07-03T09:41:23.000Z",
      "to": "2026-07-03T09:41:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260703094123/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-03T09:41:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "Automate data work for business teams",
          "subhead": "Mage connects systems, learns domain knowledge, and models data to power business solutions that run, fix, and improve themselves around the clock.",
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://www.mage.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Automate data work for business teams",
      "subhead": "Mage connects systems, learns domain knowledge, and models data to power business solutions that run, fix, and improve themselves around the clock.",
      "from": "2026-11-06T17:37:48.971Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 1,
      "evidence": "https://www.mage.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:37:48.971Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
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      "before_evidence": "https://web.archive.org/web/20220121213144/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “HARNESS THE POWER OF AI.” to “Data pipelines for data engineers”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2022-01-21T21:31:44.000Z",
        "to": "2023-01-05T11:41:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105114159/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-01-21T21:31:44.000Z",
        "to": "2023-01-05T11:41:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105114159/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-1aaea5301ae607306da3547fa7fa7fcf5981c10e7533e8709082c458c0980f4f:4ee0c5089071003404031619759bc784f1d9ce5afdf18e1bb4b5360b784edefa:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220121213144/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-01-21T21:31:44.000Z",
        "to": "2023-01-05T11:41:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105114159/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "id": "page-4ee0c5089071003404031619759bc784f1d9ce5afdf18e1bb4b5360b784edefa:418a4f8cf69991d78054b4db52edaf3adf6c17db12eb1378a6812c0a904549cc:hiring:20dd4c09cc4ab0aa",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
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        "to": "2023-07-29T06:42:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230729064259/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
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      "before_evidence": "https://web.archive.org/web/20230729064259/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-07-29T06:42:59.000Z",
        "to": "2025-07-08T09:12:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708091227/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "id": "page-7c51efc77e2a1538de30fc8a6e83f6799fdce708100e1ee7feee803cc85de92e:a51c48efc9036bd3c6afcc5d9948629116e563674f2145b67f4ea4a66b912aa5:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250708091227/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-07-08T09:12:27.000Z",
        "to": "2026-01-16T22:46:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116224613/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "classifier-a51c48efc9036bd3c6afcc5d9948629116e563674f2145b67f4ea4a66b912aa5:717b3c210490f1d2e40fdb61ca46c8c9839237a14f80d473cdf02fb224869a18:repositioning",
      "before_evidence": "https://web.archive.org/web/20260116224613/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your AI data team” to “Give AI the context it needs to work in production”.",
      "between": {
        "from": "2026-01-16T22:46:13.000Z",
        "to": "2026-07-03T09:41:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703094123/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-a51c48efc9036bd3c6afcc5d9948629116e563674f2145b67f4ea4a66b912aa5:717b3c210490f1d2e40fdb61ca46c8c9839237a14f80d473cdf02fb224869a18:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260116224613/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-16T22:46:13.000Z",
        "to": "2026-07-03T09:41:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703094123/https://www.mage.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "classifier-717b3c210490f1d2e40fdb61ca46c8c9839237a14f80d473cdf02fb224869a18:22030707cdf489c04093483485c21d2e7a09170f666692a6231d0a8ee1094ace:repositioning",
      "before_evidence": "https://web.archive.org/web/20260703094123/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Give AI the context it needs to work in production” to “Automate data work for business teams”.",
      "between": {
        "from": "2026-07-03T09:41:23.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.mage.ai/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-717b3c210490f1d2e40fdb61ca46c8c9839237a14f80d473cdf02fb224869a18:22030707cdf489c04093483485c21d2e7a09170f666692a6231d0a8ee1094ace:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260703094123/https://www.mage.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-03T09:41:23.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://www.mage.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Mage.ai” company record, https://startuphistory.org/c/mage.ai"
}