{
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      "variants": [
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          "headline": "Fully Monetize your",
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      "label": "Messaging",
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      "evidence_kind": "internet_archive",
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      "summary": "Changed its homepage headline from “By Use Case” to “Optimize Your Marketing by Predicting”.",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Optimize Your Marketing by Predicting” to “Fully Monetize your”.",
      "between": {
        "from": "2021-01-17T18:15:09.000Z",
        "to": "2022-07-07T06:48:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707064855/https://www.madkudu.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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      "before_evidence": "https://web.archive.org/web/20220707064855/https://www.madkudu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fully Monetize your” to “Revenue focus, not revenue fire drills”.",
      "between": {
        "from": "2022-07-07T06:48:55.000Z",
        "to": "2023-09-26T08:20:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926082009/https://www.madkudu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 9,
      "id": "page-28891bc92a35ee6a6a11507342240d024ffbff1486b1683303b6503fb9c9fd09:ec407526ab26b10740b604bf7906410f90c4674c44e1c22c0be31181f237841b:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230926082009/https://www.madkudu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-09-26T08:20:09.000Z",
        "to": "2025-01-07T14:43:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250107144318/https://www.madkudu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “MadKudu” company record, https://startuphistory.org/c/madkudu.com"
}