{
  "company": {
    "name": "Made with Black Culture",
    "website": "https://madewithblackculture.com/",
    "record": "https://startuphistory.org/c/madewithblackculture.com"
  },
  "status": null,
  "history_since": "2021-06-11T09:58:02.000Z",
  "baseline": {
    "snapshot_id": "edbce5e54409ed757dcd7abe1b2699619047fb65f997f50693a80247ca746f0c",
    "observed_at": "2021-06-11T09:58:02.000Z",
    "headline": "Verifying the Commercialization of Black Culture",
    "description": "Made With Black Culture is a social platform and e-commerce marketplace dedicated to ethical consumption of Black Culture. We’re empowering Black creators globally by redefining consumerism through eq",
    "evidence": "https://web.archive.org/web/20210611095802/https://madewithblackculture.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-06-11T09:58:02.000Z",
      "variants": [
        {
          "headline": "Verifying the Commercialization of Black Culture",
          "subhead": "Made With Black Culture is a social platform and e-commerce marketplace dedicated to ethical consumption of Black Culture. We’re empowering Black creators globally by redefining consumerism through eq",
          "observed_at": "2021-06-11T09:58:02.000Z",
          "evidence": "https://web.archive.org/web/20210611095802/https://madewithblackculture.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Verifying the Commercialization of Black Culture",
      "subhead": "Made With Black Culture is a social platform and e-commerce marketplace dedicated to ethical consumption of Black Culture. We’re empowering Black creators globally by redefining consumerism through eq",
      "from": "2021-06-11T09:58:02.000Z",
      "to": "2021-06-11T09:58:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210611095802/https://madewithblackculture.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-06-11T09:58:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "Who Built America",
          "subhead": null,
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://madewithblackculture.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Who Built America",
      "subhead": null,
      "from": "2026-11-06T17:37:48.971Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 1,
      "evidence": "https://madewithblackculture.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:37:48.971Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-edbce5e54409ed757dcd7abe1b2699619047fb65f997f50693a80247ca746f0c:7fe534c23663692e3f9677f9a29da2af6a43502b9409e780085a0c480e62e23f:headline:a48d4f704c241fc4",
      "before_evidence": "https://web.archive.org/web/20210611095802/https://madewithblackculture.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Verifying the Commercialization of Black Culture” to “We are”.",
      "between": {
        "from": "2021-06-11T09:58:02.000Z",
        "to": "2021-10-27T13:54:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20211027135414/https://madewithblackculture.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-814765f16249c48586c3b582a28ead1919923958d0ff5eab0508eef935b321f3:401c87076bedf3c5476d4c61ae6d2bed3d00bd162697bba4289415f45a1cce70:headline:d3d6549a9f20d11b",
      "before_evidence": "https://web.archive.org/web/20220118224603/https://madewithblackculture.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We are” to “Who Built America”.",
      "between": {
        "from": "2022-01-18T22:46:03.000Z",
        "to": "2026-11-06T17:37:48.971Z"
      },
      "evidence": "https://madewithblackculture.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Made with Black Culture homepage headline history",
    "summary": "Made with Black Culture has updated its homepage headline multiple times, indicating shifts in how it presents itself.",
    "points": [
      {
        "text": "Between June 2021 and October 2021, Made with Black Culture changed its homepage headline from “Verifying the Commercialization of Black Culture” to “We are”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2022 and November 2026, Made with Black Culture changed its homepage headline from “We are” to “Who Built America”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The shift from “Verifying the Commercialization of Black Culture” to “Who Built America” between June 2021 and November 2026 suggests an evolving messaging focus for Made with Black Culture.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:55:09.847Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "same_space": [
    {
      "name": "Chroma Signet",
      "record": "https://startuphistory.org/c/chromasignet.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Carbontribe Labs",
      "record": "https://startuphistory.org/c/carbontribe.me",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "CLLCTVE",
      "record": "https://startuphistory.org/c/cllctve.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Made with Black Culture” company record, https://startuphistory.org/c/madewithblackculture.com"
}