{
  "company": {
    "name": "Made By Genie",
    "website": "https://madebygenie.com/",
    "record": "https://startuphistory.org/c/madebygenie.com"
  },
  "status": null,
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    "headline": "Build Physical Products, Faster.",
    "description": "Genie is a structured product development workspace for brands launching physical consumer products. Define formulations, model COGS, and generate manufacturing-ready specifications in one centralized",
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:37:48.971Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-02-24T03:47:10.000Z",
      "variants": [
        {
          "headline": "Build Physical Products, Faster.",
          "subhead": "Genie is a structured product development workspace for brands launching physical consumer products. Define formulations, model COGS, and generate manufacturing-ready specifications in one centralized",
          "observed_at": "2026-02-24T03:47:10.000Z",
          "evidence": "https://web.archive.org/web/20260224034710/https://www.madebygenie.com/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "Genie is a structured product development workspace for brands launching physical consumer products. Define formulations, model COGS, and generate manufacturing-ready specifications in one centralized",
      "from": "2026-02-24T03:47:10.000Z",
      "to": "2026-02-24T03:47:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260224034710/https://www.madebygenie.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:37:48.971Z",
      "variants": [
        {
          "headline": "Where your ideas turn into reality.",
          "subhead": "Where your ideas turn into reality. Genie is the AI that helps indie founders and creators build real custom products — research the market, formulate the chemistry, get a chemist-reviewed sample, and",
          "observed_at": "2026-10-25T07:06:30.000Z",
          "evidence": "https://web.archive.org/web/20261025070630/https://www.madebygenie.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Where your ideas turn into reality.",
          "subhead": "Where your ideas turn into reality. Genie is the AI that helps indie founders and creators build real custom products — research the market, formulate the chemistry, get a chemist-reviewed sample, and",
          "observed_at": "2026-11-06T17:37:48.971Z",
          "evidence": "https://www.madebygenie.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Where your ideas turn into reality.",
      "subhead": "Where your ideas turn into reality. Genie is the AI that helps indie founders and creators build real custom products — research the market, formulate the chemistry, get a chemist-reviewed sample, and",
      "from": "2026-10-25T07:06:30.000Z",
      "to": "2026-11-06T17:37:48.971Z",
      "captures": 2,
      "evidence": "https://www.madebygenie.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-25T07:06:30.000Z",
          "to": "2026-11-06T17:37:48.971Z"
        }
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      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-1467dbd11e3511b0264e07fe5db1a5bd3dcf634bcbee05d8264c751c7e025db0:22cee95a497ed02b9407e29f2d3a909fa29c9c28ddd3b31831e697caea69efb9:repositioning",
      "before_evidence": "https://web.archive.org/web/20260224034710/https://www.madebygenie.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Build Physical Products, Faster.” to “Where your ideas turn into reality.”.",
      "between": {
        "from": "2026-02-24T03:47:10.000Z",
        "to": "2026-10-25T07:06:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20261025070630/https://www.madebygenie.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Made By Genie” company record, https://startuphistory.org/c/madebygenie.com"
}