{
  "company": {
    "name": "Lytics",
    "website": "https://lytics.com/",
    "record": "https://startuphistory.org/c/lytics.com"
  },
  "status": null,
  "history_since": "2010-05-15T05:48:58.000Z",
  "baseline": {
    "snapshot_id": "a04940c8248dd3b126f93ddc9bbc9db0e5380f8128e285762c1b43b0b3454496",
    "observed_at": "2010-05-15T05:48:58.000Z",
    "headline": null,
    "description": "songs",
    "evidence": "https://web.archive.org/web/20100515054858/http://lytics.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-01-14T08:28:56.000Z",
      "variants": [
        {
          "headline": "Put your customers first with machine learning.",
          "subhead": "Understanding who your customers are, how they engage with your brand and what content interests them are the building blocks for relevant, one to one marketing campaigns that increase customer lifeti",
          "observed_at": "2018-01-14T08:28:56.000Z",
          "evidence": "https://web.archive.org/web/20180114082856/http://www.lytics.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Put your customers first with machine learning.",
      "subhead": "Understanding who your customers are, how they engage with your brand and what content interests them are the building blocks for relevant, one to one marketing campaigns that increase customer lifeti",
      "from": "2018-01-14T08:28:56.000Z",
      "to": "2018-01-14T08:28:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180114082856/http://www.lytics.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-14T08:28:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-03T04:55:57.000Z",
      "variants": [
        {
          "headline": "The Smart CDP for Smart Marketers",
          "subhead": "The Lytics Customer Data Platform (CDP) removes complexity to help marketers serve smart and relevant experiences to individual customers.",
          "observed_at": "2019-07-03T04:55:57.000Z",
          "evidence": "https://web.archive.org/web/20190703045557/https://www.lytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Smart CDP for Smart Marketers",
      "subhead": "The Lytics Customer Data Platform (CDP) removes complexity to help marketers serve smart and relevant experiences to individual customers.",
      "from": "2019-07-03T04:55:57.000Z",
      "to": "2019-07-03T04:55:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190703045557/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-03T04:55:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-14T15:07:11.000Z",
      "variants": [
        {
          "headline": "The Right Data + The Right Science = Better Marketing",
          "subhead": "Unify customer data, deliver insights, and drive individualized experiences at scale with the Lytics Customer Data Platform (CDP).",
          "observed_at": "2020-07-14T15:07:11.000Z",
          "evidence": "https://web.archive.org/web/20200714150711/https://www.lytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Right Data + The Right Science = Better Marketing",
      "subhead": "Unify customer data, deliver insights, and drive individualized experiences at scale with the Lytics Customer Data Platform (CDP).",
      "from": "2020-07-14T15:07:11.000Z",
      "to": "2020-07-14T15:07:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200714150711/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-14T15:07:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T17:41:11.000Z",
      "variants": [
        {
          "headline": "Take action on your customer data with Cloud Connect",
          "subhead": null,
          "observed_at": "2022-01-06T06:47:35.000Z",
          "evidence": "https://web.archive.org/web/20220106064735/https://www.lytics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock your Customer Data Potential.",
          "subhead": "Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.",
          "observed_at": "2023-07-02T17:41:11.000Z",
          "evidence": "https://web.archive.org/web/20230702174111/https://www.lytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock your Customer Data Potential.",
      "subhead": "Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.",
      "from": "2022-01-06T06:47:35.000Z",
      "to": "2023-07-02T17:41:11.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230702174111/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-06T06:47:35.000Z",
          "to": "2023-07-02T17:41:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-08T16:12:22.000Z",
      "variants": [
        {
          "headline": "Personalization for the masses",
          "subhead": "Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.",
          "observed_at": "2025-01-08T16:12:22.000Z",
          "evidence": "https://web.archive.org/web/20250108161222/https://www.lytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Personalization for the masses",
      "subhead": "Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.",
      "from": "2025-01-08T16:12:22.000Z",
      "to": "2025-01-08T16:12:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108161222/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-08T16:12:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T05:10:21.000Z",
      "variants": [
        {
          "headline": "Lytics is now a Contentstack company",
          "subhead": "Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.",
          "observed_at": "2026-07-12T05:10:21.000Z",
          "evidence": "https://web.archive.org/web/20260712051021/https://www.lytics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lytics is now a Contentstack company",
      "subhead": "Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks.",
      "from": "2026-07-12T05:10:21.000Z",
      "to": "2026-07-12T05:10:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260712051021/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-12T05:10:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Connect customer data to every experience",
          "subhead": "Unlock the power of your first-party data with real-time activation, making it easy to unify, segment, and derive insights.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.contentstack.com/platforms/real-time-cdp",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Connect customer data to every experience",
      "subhead": "Unlock the power of your first-party data with real-time activation, making it easy to unify, segment, and derive insights.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://www.contentstack.com/platforms/real-time-cdp",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:36:19.788Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a04940c8248dd3b126f93ddc9bbc9db0e5380f8128e285762c1b43b0b3454496:815c05a8829d7f23cc361ee979f33ddf70c7926f1b6e622aaa060ab15b48f887:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100515054858/http://lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-05-15T05:48:58.000Z",
        "to": "2018-01-14T08:28:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20180114082856/http://www.lytics.com:80/?",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-815c05a8829d7f23cc361ee979f33ddf70c7926f1b6e622aaa060ab15b48f887:0c2058596780c0a8bd92e11a0a2833716aba8fa60e96a4f25bb171f5fbe67e01:customers_added:a6cd7cd34a9cfcbe",
      "before_evidence": "https://web.archive.org/web/20180114082856/http://www.lytics.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Theeconomist, Heineken, General Mills and Digital Trends.",
      "between": {
        "from": "2018-01-14T08:28:56.000Z",
        "to": "2019-07-03T04:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20190703045557/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 3,
      "id": "page-815c05a8829d7f23cc361ee979f33ddf70c7926f1b6e622aaa060ab15b48f887:0c2058596780c0a8bd92e11a0a2833716aba8fa60e96a4f25bb171f5fbe67e01:headline:ef24769df70eff8a",
      "before_evidence": "https://web.archive.org/web/20180114082856/http://www.lytics.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Put your customers first with machine learning.” to “The Smart CDP for Smart Marketers”.",
      "between": {
        "from": "2018-01-14T08:28:56.000Z",
        "to": "2019-07-03T04:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20190703045557/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-815c05a8829d7f23cc361ee979f33ddf70c7926f1b6e622aaa060ab15b48f887:0c2058596780c0a8bd92e11a0a2833716aba8fa60e96a4f25bb171f5fbe67e01:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180114082856/http://www.lytics.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-01-14T08:28:56.000Z",
        "to": "2019-07-03T04:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20190703045557/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-0c2058596780c0a8bd92e11a0a2833716aba8fa60e96a4f25bb171f5fbe67e01:e83423508654db15105b1be634c8447ad14a9e1f46f10e4a967ec821d9a21049:customers_added:0a2965e10ce7d936",
      "before_evidence": "https://web.archive.org/web/20190703045557/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Customer logos yamaha 220x220, Customer logos regit 220x220, Customer logos penguin 220x220, Customer logos nestlepurina 220x220, Customer logos healthline 220x220, Customer logos industrydive 220x220, Customer logos haymarket 220x220, Customer logos generalmills 220x220 and 7 more.",
      "between": {
        "from": "2019-07-03T04:55:57.000Z",
        "to": "2020-07-14T15:07:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20200714150711/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-0c2058596780c0a8bd92e11a0a2833716aba8fa60e96a4f25bb171f5fbe67e01:e83423508654db15105b1be634c8447ad14a9e1f46f10e4a967ec821d9a21049:headline:9bbe47bca1babcb4",
      "before_evidence": "https://web.archive.org/web/20190703045557/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Smart CDP for Smart Marketers” to “The Right Data + The Right Science = Better Marketing”.",
      "between": {
        "from": "2019-07-03T04:55:57.000Z",
        "to": "2020-07-14T15:07:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20200714150711/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-e83423508654db15105b1be634c8447ad14a9e1f46f10e4a967ec821d9a21049:4d521aa1221e1a3a90755eaab3ec84212921e2680ac35ebff63bb3d311be736c:headline:e959956d2a02ac64",
      "before_evidence": "https://web.archive.org/web/20200714150711/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Right Data + The Right Science = Better Marketing” to “Take action on your customer data with Cloud Connect”.",
      "between": {
        "from": "2020-07-14T15:07:11.000Z",
        "to": "2022-01-06T06:47:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220106064735/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-e83423508654db15105b1be634c8447ad14a9e1f46f10e4a967ec821d9a21049:4d521aa1221e1a3a90755eaab3ec84212921e2680ac35ebff63bb3d311be736c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200714150711/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-14T15:07:11.000Z",
        "to": "2022-01-06T06:47:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220106064735/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 9,
      "id": "page-4d521aa1221e1a3a90755eaab3ec84212921e2680ac35ebff63bb3d311be736c:8cc90ac6431ea845fe044c7deebc856880b44194c5c89f6f78557b993d8220be:headline:158fba5a2049a9aa",
      "before_evidence": "https://web.archive.org/web/20220106064735/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take action on your customer data with Cloud Connect” to “Unlock your Customer Data Potential.”.",
      "between": {
        "from": "2022-01-06T06:47:35.000Z",
        "to": "2023-07-02T17:41:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702174111/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-8cc90ac6431ea845fe044c7deebc856880b44194c5c89f6f78557b993d8220be:f0807dca2a10b8bdb1612abdcfec215f481d01862699b7c38701eb17abf0b131:headline:7840fc44d1dad914",
      "before_evidence": "https://web.archive.org/web/20230702174111/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock your Customer Data Potential.” to “Personalization for the masses”.",
      "between": {
        "from": "2023-07-02T17:41:11.000Z",
        "to": "2025-01-08T16:12:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108161222/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-f0807dca2a10b8bdb1612abdcfec215f481d01862699b7c38701eb17abf0b131:d1851bc267fefa8cc9c2a0bd2727e2848e4f53296d9f9ef877f4c3869fc821b7:headline:d11703e594c5673f",
      "before_evidence": "https://web.archive.org/web/20250108161222/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Personalization for the masses” to “Lytics is now a Contentstack company”.",
      "between": {
        "from": "2025-01-08T16:12:22.000Z",
        "to": "2026-07-12T05:10:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712051021/https://www.lytics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-d1851bc267fefa8cc9c2a0bd2727e2848e4f53296d9f9ef877f4c3869fc821b7:422368a8443d628f98468b099d38abcb879c4d68dee016a532e14b6603c939ae:headline:6d81c827ae657f71",
      "before_evidence": "https://web.archive.org/web/20260712051021/https://www.lytics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Lytics is now a Contentstack company” to “Connect customer data to every experience”.",
      "between": {
        "from": "2026-07-12T05:10:21.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.contentstack.com/platforms/real-time-cdp",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lytics” company record, https://startuphistory.org/c/lytics.com"
}