{
  "company": {
    "name": "Luum",
    "website": "https://luumlash.com/",
    "record": "https://startuphistory.org/c/luumlash.com"
  },
  "status": null,
  "history_since": "2020-12-04T05:15:51.000Z",
  "baseline": {
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    "observed_at": "2024-08-06T17:10:45.000Z",
    "headline": null,
    "description": "LUUM Lash is revolutionizing the beauty industry with the world's first robotic lash extensions. The power of machine learning, AI and robotics combine to help lash artists improve efficiency, precisi",
    "evidence": "https://web.archive.org/web/20240806171045/https://www.luumlash.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Stunning lashes, surprisingly fast.",
          "subhead": "LUUM Lash is revolutionizing the beauty industry with the world's first robotic lash extensions. The power of machine learning, AI and robotics combine to help lash artists improve efficiency, precisi",
          "observed_at": "2026-02-26T03:12:47.000Z",
          "evidence": "https://web.archive.org/web/20260226031247/https://www.luumlash.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The future of lashes",
          "subhead": "LUUM Lash is revolutionizing the beauty industry with the world's first robotic lash extensions. The power of machine learning, AI and robotics combine to help lash artists improve efficiency, precisi",
          "observed_at": "2026-10-17T16:57:55.000Z",
          "evidence": "https://web.archive.org/web/20261017165755/https://www.luumlash.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The future of lashes",
          "subhead": "LUUM Lash is revolutionizing the beauty industry with the world's first robotic lash extensions. The power of machine learning, AI and robotics combine to help lash artists improve efficiency, precisi",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.luumlash.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The future of lashes",
      "subhead": "LUUM Lash is revolutionizing the beauty industry with the world's first robotic lash extensions. The power of machine learning, AI and robotics combine to help lash artists improve efficiency, precisi",
      "from": "2026-02-26T03:12:47.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 3,
      "evidence": "https://www.luumlash.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-02-26T03:12:47.000Z",
          "to": "2026-11-06T17:36:19.788Z"
        }
      },
      "current": true
    }
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      "n": 1,
      "id": "page-292d5b68dd1436c358f5c241d70a9f22a16189648e5f85ca6d4bafc0db4c74ce:55b0b3e55f3abc2959c36a0034c2957b49bdd13f28acd65ed47f202c766d27e3:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20240111093606/https://www.luumlash.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-01-11T09:36:06.000Z",
        "to": "2024-08-06T17:10:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240806171045/https://www.luumlash.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 2,
      "id": "page-a6877bb6646cb0a63aa7ca5ff7a297b3330c3749f95acb35951015d9e2141a62:93c3e2112c4b3b1e1e8131a70ac4a0ab2c03ae95f5e323708a5663c85b34fa2e:headline:22010076d0c7d991",
      "before_evidence": "https://web.archive.org/web/20260226031247/https://www.luumlash.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stunning lashes, surprisingly fast.” to “The future of lashes”.",
      "between": {
        "from": "2026-02-26T03:12:47.000Z",
        "to": "2026-10-17T16:57:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20261017165755/https://www.luumlash.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Luum” company record, https://startuphistory.org/c/luumlash.com"
}