{
  "company": {
    "name": "Luthor",
    "website": "https://luthor.ai/",
    "record": "https://startuphistory.org/c/luthor.ai"
  },
  "status": null,
  "history_since": "2024-07-14T11:54:04.000Z",
  "baseline": {
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    "headline": "Build a content engine that drives demand",
    "description": "An Automated Content Engine for Professional Services | Luthor",
    "evidence": "https://web.archive.org/web/20240714115404/https://www.luthor.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "19.99 USD / month",
            "49.99 USD / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-14T11:54:04.000Z",
      "variants": [
        {
          "headline": "Build a content engine that drives demand",
          "subhead": "An Automated Content Engine for Professional Services | Luthor",
          "observed_at": "2024-07-14T11:54:04.000Z",
          "evidence": "https://web.archive.org/web/20240714115404/https://www.luthor.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build a content engine that drives demand",
      "subhead": "An Automated Content Engine for Professional Services | Luthor",
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      "to": "2024-07-14T11:54:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240714115404/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-14T11:54:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-09T07:10:56.000Z",
      "variants": [
        {
          "headline": "The future of marketing compliance powered by AI",
          "subhead": null,
          "observed_at": "2025-01-09T07:10:56.000Z",
          "evidence": "https://web.archive.org/web/20250109071056/https://www.luthor.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The future of marketing compliance powered by AI",
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      "to": "2025-01-09T07:10:56.000Z",
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      "evidence": "https://web.archive.org/web/20250109071056/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-12T13:01:38.000Z",
      "variants": [
        {
          "headline": "Outsourced CCO, Reimagined with AI.",
          "subhead": "Luthor helps RIAs and broker-dealers meet compliance obligations with expert support and automated precision.",
          "observed_at": "2025-07-12T13:01:38.000Z",
          "evidence": "https://web.archive.org/web/20250712130138/https://www.luthor.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Outsourced CCO, Reimagined with AI.",
      "subhead": "Luthor helps RIAs and broker-dealers meet compliance obligations with expert support and automated precision.",
      "from": "2025-07-12T13:01:38.000Z",
      "to": "2025-07-12T13:01:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250712130138/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-12T13:01:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-16T18:35:17.000Z",
      "variants": [
        {
          "headline": "Stay compliant. Win clients. Grow your RIA.",
          "subhead": "Luthor is an AI compliance platform for RIAs and financial services. Automate marketing reviews, streamline approvals, and stay fully compliant with SEC and FINRA regulations.",
          "observed_at": "2026-01-16T18:35:17.000Z",
          "evidence": "https://web.archive.org/web/20260116183517/https://www.luthor.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stay compliant. Win clients. Grow your RIA.",
      "subhead": "Luthor is an AI compliance platform for RIAs and financial services. Automate marketing reviews, streamline approvals, and stay fully compliant with SEC and FINRA regulations.",
      "from": "2026-01-16T18:35:17.000Z",
      "to": "2026-01-16T18:35:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260116183517/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Enterprise marketing compliance.",
          "subhead": "Luthor is an enterprise marketing compliance platform that reviews content against regulations and internal policies so teams can publish faster and defend every decision with clear evidence.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.luthor.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Enterprise marketing compliance.",
      "subhead": "Luthor is an enterprise marketing compliance platform that reviews content against regulations and internal policies so teams can publish faster and defend every decision with clear evidence.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://www.luthor.ai/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence": "https://web.archive.org/web/20240714115404/https://www.luthor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build a content engine that drives demand” to “The future of marketing compliance powered by AI”.",
      "between": {
        "from": "2024-07-14T11:54:04.000Z",
        "to": "2025-01-09T07:10:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250109071056/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-b16b1309bb50ced19f6959179318313fd67412fce684f1462af1e02f7717c9b2:e0623d88b5a4cdab99c231e1e04d7223b132aa977ff2f4a7e515ba7310752fbb:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240714115404/https://www.luthor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-07-14T11:54:04.000Z",
        "to": "2025-01-09T07:10:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250109071056/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-e0623d88b5a4cdab99c231e1e04d7223b132aa977ff2f4a7e515ba7310752fbb:1183b05e42208addb48f3fc6707ef5cdd5549bc7fb925063c8b5580582289cee:headline:0d5da6414fcdea9f",
      "before_evidence": "https://web.archive.org/web/20250109071056/https://www.luthor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The future of marketing compliance powered by AI” to “Outsourced CCO, Reimagined with AI.”.",
      "between": {
        "from": "2025-01-09T07:10:56.000Z",
        "to": "2025-07-12T13:01:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712130138/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-e0623d88b5a4cdab99c231e1e04d7223b132aa977ff2f4a7e515ba7310752fbb:1183b05e42208addb48f3fc6707ef5cdd5549bc7fb925063c8b5580582289cee:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250109071056/https://www.luthor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-09T07:10:56.000Z",
        "to": "2025-07-12T13:01:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712130138/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 5,
      "id": "classifier-1183b05e42208addb48f3fc6707ef5cdd5549bc7fb925063c8b5580582289cee:ba1ba65b884e206e81e0c71f4337d08d9178c02ec64e550372758f4d8d6db3ee:repositioning",
      "before_evidence": "https://web.archive.org/web/20250712130138/https://www.luthor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Outsourced CCO, Reimagined with AI.” to “Stay compliant. Win clients. Grow your RIA.”.",
      "between": {
        "from": "2025-07-12T13:01:38.000Z",
        "to": "2026-01-16T18:35:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116183517/https://www.luthor.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-ba1ba65b884e206e81e0c71f4337d08d9178c02ec64e550372758f4d8d6db3ee:d5e2cf4c92519a507e6dab3b1e4550ba1bfb3569a48deb33936785d649d70584:headline:1569aacabb60f756",
      "before_evidence": "https://web.archive.org/web/20260116183517/https://www.luthor.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stay compliant. Win clients. Grow your RIA.” to “Enterprise marketing compliance.”.",
      "between": {
        "from": "2026-01-16T18:35:17.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.luthor.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Luthor” company record, https://startuphistory.org/c/luthor.ai"
}