{
  "company": {
    "name": "Lusha",
    "website": "https://lusha.co/",
    "record": "https://startuphistory.org/c/lusha.co"
  },
  "status": null,
  "history_since": "2017-03-22T09:54:41.000Z",
  "baseline": {
    "snapshot_id": "77f4e13ad2fa8dab70b7654051329a132314825c7e8c5579cd67dda19f335f5f",
    "observed_at": "2017-03-22T09:54:41.000Z",
    "headline": null,
    "description": "Lusha is the easiest way to find email addresses & phone numbers from anywhere on the web, with just one click.",
    "evidence": "https://web.archive.org/web/20170322095441/https://www.lusha.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-20T22:34:08.000Z",
      "variants": [
        {
          "headline": "Get Personal. Fast.",
          "subhead": "Lusha is the easiest way to enrich any social profile with emails and direct phone numbers, allowing you to reach your target immediately.",
          "observed_at": "2018-01-23T15:24:05.000Z",
          "evidence": "https://web.archive.org/web/20180123152405/https://www.lusha.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get Personal. Fast. B2B contact information at your fingertips.",
          "subhead": "Lusha provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.",
          "observed_at": "2018-08-08T08:30:20.000Z",
          "evidence": "https://web.archive.org/web/20180808083020/https://www.lusha.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get Personal. Fast. B2B contact information at your fingertips.",
          "subhead": "Lusha provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.",
          "observed_at": "2019-01-06T12:43:32.000Z",
          "evidence": "https://web.archive.org/web/20190106124332/https://www.lusha.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "B2B Data You Can Trust B2B contact information at your fingertips.",
          "subhead": "Lusha provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.",
          "observed_at": "2019-07-21T06:30:21.000Z",
          "evidence": "https://web.archive.org/web/20190721063021/https://www.lusha.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get Personal. Fast. B2B contact information at your fingertips.",
          "subhead": "Lusha provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.",
          "observed_at": "2020-01-26T11:03:38.000Z",
          "evidence": "https://web.archive.org/web/20200126110338/https://www.lusha.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get Personal. Fast. B2B contact information at your fingertips.",
          "subhead": "Lusha provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.",
          "observed_at": "2020-07-20T22:34:08.000Z",
          "evidence": "https://web.archive.org/web/20200720223408/https://www.lusha.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get Personal. Fast. B2B contact information at your fingertips.",
      "subhead": "Lusha provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.",
      "from": "2018-01-23T15:24:05.000Z",
      "to": "2020-07-20T22:34:08.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20200720223408/https://www.lusha.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-23T15:24:05.000Z",
          "to": "2020-07-20T22:34:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Data you can build on",
          "subhead": "Verified global B2B data: 515M+ contacts, 132M in the US, and 30 buying signals. Available in Lusha Workspace, Claude, ChatGPT, the API and MCP.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.lusha.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Data you can build on",
      "subhead": "Verified global B2B data: 515M+ contacts, 132M in the US, and 30 buying signals. Available in Lusha Workspace, Claude, ChatGPT, the API and MCP.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://www.lusha.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:36:19.788Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-62be3ffa693ef3d09e2800f19b4206940698151251f8d04e35184817744f15e0:cc60c4b1df152edeffe93f3bc89c9fca87c2f534ae0df63ff679476b4e75b1da:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20170823213125/https://www.lusha.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2017-08-23T21:31:25.000Z",
        "to": "2018-01-23T15:24:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20180123152405/https://www.lusha.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-cc60c4b1df152edeffe93f3bc89c9fca87c2f534ae0df63ff679476b4e75b1da:22d7abb41238dc3bc652c639ce3a1397918fa0240a6ec4bcecea5df003479a43:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180123152405/https://www.lusha.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-01-23T15:24:05.000Z",
        "to": "2018-08-08T08:30:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20180808083020/https://www.lusha.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "classifier-6361ba0dacf912e7720e7432552ce4cb44b802375c22db8a6f577d8a9739952e:4b172fa5d12722c2b272e058ed424e6f02e376d30ef01a23fd20a41d01bafd8d:repositioning",
      "before_evidence": "https://web.archive.org/web/20200720223408/https://www.lusha.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Get Personal. Fast. B2B contact information at your fingertips.” to “Data you can build on”.",
      "between": {
        "from": "2020-07-20T22:34:08.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.lusha.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-6361ba0dacf912e7720e7432552ce4cb44b802375c22db8a6f577d8a9739952e:4b172fa5d12722c2b272e058ed424e6f02e376d30ef01a23fd20a41d01bafd8d:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20200720223408/https://www.lusha.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2020-07-20T22:34:08.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.lusha.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lusha” company record, https://startuphistory.org/c/lusha.co"
}