{
  "company": {
    "name": "Lumi",
    "website": "https://lumi.com/",
    "record": "https://startuphistory.org/c/lumi.com"
  },
  "status": null,
  "history_since": "2011-02-07T20:38:00.000Z",
  "baseline": {
    "snapshot_id": "7b7773395ff60a8d7ddf32c8733170b3070f993c5af1fdad05c4e24dd479609d",
    "observed_at": "2018-07-10T03:14:44.000Z",
    "headline": "Packaging simplified.",
    "description": null,
    "evidence": "https://web.archive.org/web/20180710031444/https://www.lumi.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2020-01-02T11:03:43.000Z",
      "variants": [
        {
          "headline": "Packaging simplified.",
          "subhead": null,
          "observed_at": "2018-07-10T03:14:44.000Z",
          "evidence": "https://web.archive.org/web/20180710031444/https://www.lumi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bring your packaging workflow online.",
          "subhead": "The end-to-end platform for your packaging supply chain.",
          "observed_at": "2020-01-02T11:03:43.000Z",
          "evidence": "https://web.archive.org/web/20200102110343/https://www.lumi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bring your packaging workflow online.",
      "subhead": "The end-to-end platform for your packaging supply chain.",
      "from": "2018-07-10T03:14:44.000Z",
      "to": "2020-01-02T11:03:43.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200102110343/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-10T03:14:44.000Z",
          "to": "2020-01-02T11:03:43.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-06T18:34:04.000Z",
      "variants": [
        {
          "headline": "Find and work with the best packaging suppliers.",
          "subhead": "The end-to-end platform that helps you find and work with the world's best packaging manufacturers.",
          "observed_at": "2021-01-27T06:19:22.000Z",
          "evidence": "https://web.archive.org/web/20210127061922/https://www.lumi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Collaborate with the best packaging & print suppliers.",
          "subhead": "The end-to-end platform for your packaging supply chain.",
          "observed_at": "2022-01-06T18:34:04.000Z",
          "evidence": "https://web.archive.org/web/20220106183404/https://www.lumi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Collaborate with the best packaging & print suppliers.",
      "subhead": "The end-to-end platform for your packaging supply chain.",
      "from": "2021-01-27T06:19:22.000Z",
      "to": "2022-01-06T18:34:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220106183404/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-27T06:19:22.000Z",
          "to": "2022-01-06T18:34:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-15T09:57:32.000Z",
      "variants": [
        {
          "headline": "Tame the supply chain chaos.",
          "subhead": "The end-to-end platform for your packaging supply chain.",
          "observed_at": "2023-02-15T09:57:32.000Z",
          "evidence": "https://web.archive.org/web/20230215095732/https://www.lumi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Tame the supply chain chaos.",
      "subhead": "The end-to-end platform for your packaging supply chain.",
      "from": "2023-02-15T09:57:32.000Z",
      "to": "2023-02-15T09:57:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230215095732/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-15T09:57:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-13T19:25:23.000Z",
      "variants": [
        {
          "headline": "Collaborate with the best packaging & print suppliers",
          "subhead": "The platform to manage your packaging manufacturers. Create and source custom packaging - corrugated boxes, paper mailers, printed collateral, stickers, tape",
          "observed_at": "2024-02-13T19:25:23.000Z",
          "evidence": "https://web.archive.org/web/20240213192523/https://www.lumi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Collaborate with the best packaging & print suppliers",
      "subhead": "The platform to manage your packaging manufacturers. Create and source custom packaging - corrugated boxes, paper mailers, printed collateral, stickers, tape",
      "from": "2024-02-13T19:25:23.000Z",
      "to": "2024-02-13T19:25:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240213192523/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-13T19:25:23.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3f6f6453f841c217b91c7aeeeee91b335fe84f7ad2bb964f6004bbcaa7862d2d:7b7773395ff60a8d7ddf32c8733170b3070f993c5af1fdad05c4e24dd479609d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110207203800/http://lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-02-07T20:38:00.000Z",
        "to": "2018-07-10T03:14:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20180710031444/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-3f6f6453f841c217b91c7aeeeee91b335fe84f7ad2bb964f6004bbcaa7862d2d:7b7773395ff60a8d7ddf32c8733170b3070f993c5af1fdad05c4e24dd479609d:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20110207203800/http://lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-02-07T20:38:00.000Z",
        "to": "2018-07-10T03:14:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20180710031444/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-7b7773395ff60a8d7ddf32c8733170b3070f993c5af1fdad05c4e24dd479609d:259bce1c14c103ddaa793b7ee698e3f582210c4ba2930b40795554988ee817ae:headline:0db7fc4cb4742634",
      "before_evidence": "https://web.archive.org/web/20180710031444/https://www.lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Packaging simplified.” to “Bring your packaging workflow online.”.",
      "between": {
        "from": "2018-07-10T03:14:44.000Z",
        "to": "2020-01-02T11:03:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20200102110343/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-259bce1c14c103ddaa793b7ee698e3f582210c4ba2930b40795554988ee817ae:598c215a869f2e0da593adfbfc3bcded1ef4a74823d0888b6d1a2c8eac3207a8:headline:df6c79e2b7eb0b27",
      "before_evidence": "https://web.archive.org/web/20200102110343/https://www.lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bring your packaging workflow online.” to “Find and work with the best packaging suppliers.”.",
      "between": {
        "from": "2020-01-02T11:03:43.000Z",
        "to": "2021-01-27T06:19:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20210127061922/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-598c215a869f2e0da593adfbfc3bcded1ef4a74823d0888b6d1a2c8eac3207a8:85631879542942e5de508bafcbd76643d94c8f3f697f4eb9d639b528ac1f8443:customers_added:20ed45f8d0516290",
      "before_evidence": "https://web.archive.org/web/20210127061922/https://www.lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Constellation Brands, P&G, Figs, Nuggs, Misfits Market, Seed, Nutrafol, Ollie and 3 more.",
      "between": {
        "from": "2021-01-27T06:19:22.000Z",
        "to": "2022-01-06T18:34:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20220106183404/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-598c215a869f2e0da593adfbfc3bcded1ef4a74823d0888b6d1a2c8eac3207a8:85631879542942e5de508bafcbd76643d94c8f3f697f4eb9d639b528ac1f8443:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210127061922/https://www.lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-01-27T06:19:22.000Z",
        "to": "2022-01-06T18:34:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20220106183404/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-85631879542942e5de508bafcbd76643d94c8f3f697f4eb9d639b528ac1f8443:d58fd1e23fc4551cb150e5666f34592f41d49141b2b9301fbe59d9ae611427b2:headline:5cec62e4f0ee5f7a",
      "before_evidence": "https://web.archive.org/web/20220106183404/https://www.lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Collaborate with the best packaging & print suppliers.” to “Tame the supply chain chaos.”.",
      "between": {
        "from": "2022-01-06T18:34:04.000Z",
        "to": "2023-02-15T09:57:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230215095732/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-d58fd1e23fc4551cb150e5666f34592f41d49141b2b9301fbe59d9ae611427b2:aa73f93c0721935675e51dd35927e93470709c78b66a191d0409737bab166af7:headline:b2c109b268e3aee8",
      "before_evidence": "https://web.archive.org/web/20230215095732/https://www.lumi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Tame the supply chain chaos.” to “Collaborate with the best packaging & print suppliers”.",
      "between": {
        "from": "2023-02-15T09:57:32.000Z",
        "to": "2024-02-13T19:25:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20240213192523/https://www.lumi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lumi” company record, https://startuphistory.org/c/lumi.com"
}