{
  "company": {
    "name": "Luma Health",
    "website": "https://lumahealth.io/",
    "record": "https://startuphistory.org/c/lumahealth.io"
  },
  "status": null,
  "history_since": "2016-10-19T16:19:37.000Z",
  "baseline": {
    "snapshot_id": "7cd57947094174eca55d086f2aead4b25652a1c3b0c7c90109cd2209a6ddbbfb",
    "observed_at": "2016-10-19T16:19:37.000Z",
    "headline": "Luma Health fills cancellations, reduces no-shows, and keeps your practice's schedule full",
    "description": "Every day in the United States, nearly 900,000 ambulatory appointments are cancelled while patients wait 19.5 days on average to see doctors and specialists. Luma Health help patients see their doctor",
    "evidence": "https://web.archive.org/web/20161019161937/https://www.lumahealth.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-10-19T16:19:37.000Z",
      "variants": [
        {
          "headline": "Luma Health fills cancellations, reduces no-shows, and keeps your practice's schedule full",
          "subhead": "Every day in the United States, nearly 900,000 ambulatory appointments are cancelled while patients wait 19.5 days on average to see doctors and specialists. Luma Health help patients see their doctor",
          "observed_at": "2016-10-19T16:19:37.000Z",
          "evidence": "https://web.archive.org/web/20161019161937/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Luma Health fills cancellations, reduces no-shows, and keeps your practice's schedule full",
      "subhead": "Every day in the United States, nearly 900,000 ambulatory appointments are cancelled while patients wait 19.5 days on average to see doctors and specialists. Luma Health help patients see their doctor",
      "from": "2016-10-19T16:19:37.000Z",
      "to": "2016-10-19T16:19:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161019161937/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-10-19T16:19:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-28T00:10:07.000Z",
      "variants": [
        {
          "headline": "Seeing a doctor should be easy.",
          "subhead": "Seeing a doctor should be easy. Own your patient lifecycle See How It Works",
          "observed_at": "2018-04-25T00:56:34.000Z",
          "evidence": "https://web.archive.org/web/20180425005634/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Seeing a doctor should be easy.",
          "subhead": "Seeing a doctor should be easy. Own your patient lifecycle See How It Works",
          "observed_at": "2019-01-28T00:10:07.000Z",
          "evidence": "https://web.archive.org/web/20190128001007/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Seeing a doctor should be easy.",
      "subhead": "Seeing a doctor should be easy. Own your patient lifecycle See How It Works",
      "from": "2018-04-25T00:56:34.000Z",
      "to": "2019-01-28T00:10:07.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190128001007/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-04-25T00:56:34.000Z",
          "to": "2019-01-28T00:10:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-16T23:17:18.000Z",
      "variants": [
        {
          "headline": "TOTAL PATIENT ENGAGEMENT WITH LUMA HEALTH",
          "subhead": "Total patient engagement & mobile communication solutions to improve access & efficiency for healthcare organizations, FQHCs, & specialty practices.",
          "observed_at": "2020-04-20T19:27:23.000Z",
          "evidence": "https://web.archive.org/web/20200420192723/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TOTAL PATIENT ENGAGEMENT WITH LUMA HEALTH",
          "subhead": "Total patient engagement & mobile communication solutions to improve access & efficiency for healthcare organizations, FQHCs, & specialty practices.",
          "observed_at": "2021-01-16T23:17:18.000Z",
          "evidence": "https://web.archive.org/web/20210116231718/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "TOTAL PATIENT ENGAGEMENT WITH LUMA HEALTH",
      "subhead": "Total patient engagement & mobile communication solutions to improve access & efficiency for healthcare organizations, FQHCs, & specialty practices.",
      "from": "2020-04-20T19:27:23.000Z",
      "to": "2021-01-16T23:17:18.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210116231718/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "from": "2020-04-20T19:27:23.000Z",
          "to": "2021-01-16T23:17:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T10:21:03.000Z",
      "variants": [
        {
          "headline": "Engagement is great. Success is better.",
          "subhead": "Patient Success Platform to unify and automate patient journeys for health systems, FQHCs, & specialty practices.",
          "observed_at": "2022-07-04T01:41:52.000Z",
          "evidence": "https://web.archive.org/web/20220704014152/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Engagement is great. Success is better.",
          "subhead": "Patient Success Platform to unify and automate patient journeys for health systems, FQHCs, & specialty practices.",
          "observed_at": "2023-07-02T10:21:03.000Z",
          "evidence": "https://web.archive.org/web/20230702102103/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Engagement is great. Success is better.",
      "subhead": "Patient Success Platform to unify and automate patient journeys for health systems, FQHCs, & specialty practices.",
      "from": "2022-07-04T01:41:52.000Z",
      "to": "2023-07-02T10:21:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230702102103/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-04T01:41:52.000Z",
          "to": "2023-07-02T10:21:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-01T11:47:00.000Z",
      "variants": [
        {
          "headline": "Manual Tasks’ Worst Nightmare",
          "subhead": "Patient Success Platform to unify and automate patient journeys for health systems, FQHCs, & specialty practices.",
          "observed_at": "2025-07-01T11:47:00.000Z",
          "evidence": "https://web.archive.org/web/20250701114700/https://www.lumahealth.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Manual Tasks’ Worst Nightmare",
      "subhead": "Patient Success Platform to unify and automate patient journeys for health systems, FQHCs, & specialty practices.",
      "from": "2025-07-01T11:47:00.000Z",
      "to": "2025-07-01T11:47:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250701114700/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-01T11:47:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Standout patient healthcare experience",
          "subhead": "Transform patient journeys with Luma's AI, enhancing scheduling, communication, and revenue collection while seamlessly integrating with your EHR.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.lumahealth.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Standout patient healthcare experience",
      "subhead": "Transform patient journeys with Luma's AI, enhancing scheduling, communication, and revenue collection while seamlessly integrating with your EHR.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://www.lumahealth.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:36:19.788Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7cd57947094174eca55d086f2aead4b25652a1c3b0c7c90109cd2209a6ddbbfb:b3aaa1460519df59e427698d747980cac9fabdf1d15e65a76e0f98ad406ced97:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20161019161937/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2016-10-19T16:19:37.000Z",
        "to": "2018-04-25T00:56:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20180425005634/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-7cd57947094174eca55d086f2aead4b25652a1c3b0c7c90109cd2209a6ddbbfb:b3aaa1460519df59e427698d747980cac9fabdf1d15e65a76e0f98ad406ced97:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20161019161937/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-10-19T16:19:37.000Z",
        "to": "2018-04-25T00:56:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20180425005634/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-7cd57947094174eca55d086f2aead4b25652a1c3b0c7c90109cd2209a6ddbbfb:b3aaa1460519df59e427698d747980cac9fabdf1d15e65a76e0f98ad406ced97:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20161019161937/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2016-10-19T16:19:37.000Z",
        "to": "2018-04-25T00:56:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20180425005634/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 4,
      "id": "page-b3aaa1460519df59e427698d747980cac9fabdf1d15e65a76e0f98ad406ced97:c6fdf9d154b31259709700a846dab726f03658924b3142fe6b55204d1f60a796:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20180425005634/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2018-04-25T00:56:34.000Z",
        "to": "2019-01-28T00:10:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20190128001007/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-c6fdf9d154b31259709700a846dab726f03658924b3142fe6b55204d1f60a796:a3f747a454f5431773ad61d44820f2b299119199a550a29bcd7d0be940454a3d:headline:5bc36f820f2358f2",
      "before_evidence": "https://web.archive.org/web/20190128001007/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Seeing a doctor should be easy.” to “TOTAL PATIENT ENGAGEMENT WITH LUMA HEALTH”.",
      "between": {
        "from": "2019-01-28T00:10:07.000Z",
        "to": "2020-04-20T19:27:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20200420192723/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-a3f747a454f5431773ad61d44820f2b299119199a550a29bcd7d0be940454a3d:06dc6e5002d9bf2e735612ad405d932d2581ba5650b50816b088b9b3b51c82ac:logos:7a74e1c27d8e9235",
      "before_evidence": "https://web.archive.org/web/20200420192723/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Bill Hambsh, Texas Medical Center, Franciscan Health, UC San Diego Health, Ascension, MPCA, IPHCA, OACHC Corporate Partner and 1 more.",
      "between": {
        "from": "2020-04-20T19:27:23.000Z",
        "to": "2021-01-16T23:17:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116231718/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "classifier-06dc6e5002d9bf2e735612ad405d932d2581ba5650b50816b088b9b3b51c82ac:ccf0ce9baaab23277ff86fef423e055329f4a12929ca9593f6c3fc10f4e42a15:repositioning",
      "before_evidence": "https://web.archive.org/web/20210116231718/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “TOTAL PATIENT ENGAGEMENT WITH LUMA HEALTH” to “Engagement is great. Success is better.”.",
      "between": {
        "from": "2021-01-16T23:17:18.000Z",
        "to": "2022-07-04T01:41:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220704014152/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "classifier-b2bfb12b5639ffbd8326d6e2cb9ce1b50273ed6fbf7b207e4171a512ffc7c878:9bd5a92685a3933b8a56c41756e1eb5c59e467dcfe731713178991ad58226ef3:repositioning",
      "before_evidence": "https://web.archive.org/web/20250701114700/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Manual Tasks’ Worst Nightmare” to “Operational AI for:”.",
      "between": {
        "from": "2025-07-01T11:47:00.000Z",
        "to": "2026-07-07T10:34:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707103457/https://www.lumahealth.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-9bd5a92685a3933b8a56c41756e1eb5c59e467dcfe731713178991ad58226ef3:adcac5f4b3bdeade4a84c5f9e11cf3c7b3f4872bd6c62a8f8d2dd010abb31bee:customers_added:4348a9c8edab8134",
      "before_evidence": "https://web.archive.org/web/20260707103457/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Ochsner Health, Memorial Hermann, Sault Area Hospital, Geisinger, Novant Health, Neighborhood Health, New Victoria Hospital, OrthoNebraska and 10 more.",
      "between": {
        "from": "2026-07-07T10:34:57.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.lumahealth.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-9bd5a92685a3933b8a56c41756e1eb5c59e467dcfe731713178991ad58226ef3:adcac5f4b3bdeade4a84c5f9e11cf3c7b3f4872bd6c62a8f8d2dd010abb31bee:headline:8d50a97b9ea6f53e",
      "before_evidence": "https://web.archive.org/web/20260707103457/https://www.lumahealth.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Operational AI for:” to “Standout patient healthcare experience”.",
      "between": {
        "from": "2026-07-07T10:34:57.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.lumahealth.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Luma Health updates positioning and adds more healthcare logos",
    "summary": "Luma Health’s recent website updates emphasize patient healthcare experience and show additional healthcare organization logos. Earlier changes highlighted HIPAA compliance, pricing shifts, and evolving messaging about engagement and operations.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Luma Health changed its homepage headline from “Operational AI for:” to “Standout patient healthcare experience”.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Luma Health added customer logos to its homepage, including Ochsner Health, Memorial Hermann, Sault Area Hospital, Geisinger, Novant Health, Neighborhood Health, New Victoria Hospital, OrthoNebraska and 10 more.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2025 and July 2026, a classifier read Luma Health’s homepage headline change from “Manual Tasks’ Worst Nightmare” to “Operational AI for:” as a repositioning, which suggests a possible emphasis on operational AI.",
        "kind": "interpretation",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2019 and April 2020, Luma Health changed its homepage headline from “Seeing a doctor should be easy.” to “TOTAL PATIENT ENGAGEMENT WITH LUMA HEALTH”, which may indicate a broader focus on patient engagement compared with access alone.",
        "kind": "interpretation",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T20:30:56.953Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "same_space": [
    {
      "name": "Conversa Health",
      "record": "https://startuphistory.org/c/conversahealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer automated virtual care platforms for patient engagement and communication for providers."
    },
    {
      "name": "Lumeon",
      "record": "https://startuphistory.org/c/lumeon.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both provide platforms that automate and orchestrate patient journeys for healthcare provider organizations."
    },
    {
      "name": "Luminai",
      "record": "https://startuphistory.org/c/luminai.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both use AI to automate patient-related workflows like referral intake and registration for health systems."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Luma Health” company record, https://startuphistory.org/c/lumahealth.io"
}