{
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    "name": "Luel",
    "website": "https://luel.ai/",
    "record": "https://startuphistory.org/c/luel.ai"
  },
  "status": null,
  "history_since": "2025-11-30T03:32:27.000Z",
  "baseline": {
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    "headline": "Premium Training Data for Enterprise AI",
    "description": "Two-sided marketplace for on-demand video and audio training data. Connect AI teams with contributors to create high-quality datasets.",
    "evidence": "https://web.archive.org/web/20251130033227/https://www.luel.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
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        {
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          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR",
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Premium Training Data for Enterprise AI",
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          "evidence": "https://web.archive.org/web/20251130033227/https://www.luel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Premium Multimodal Data for Enterprise AI",
          "subhead": "Two-sided marketplace for on-demand video and audio training data. Connect AI teams with contributors to create high-quality datasets.",
          "observed_at": "2026-01-20T22:46:41.000Z",
          "evidence": "https://web.archive.org/web/20260120224641/https://www.luel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Frontier of Data",
          "subhead": "Two-sided marketplace for on-demand video and audio training data. Connect AI teams with contributors to create high-quality datasets.",
          "observed_at": "2026-09-03T12:26:08.000Z",
          "evidence": "https://web.archive.org/web/20260903122608/https://www.luel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Frontier of Data",
          "subhead": "Luel is a multi-modal lab building the foundational models of machine perception.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.luel.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Frontier of Data",
      "subhead": "Luel is a multi-modal lab building the foundational models of machine perception.",
      "from": "2025-11-30T03:32:27.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 4,
      "evidence": "https://www.luel.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T17:36:19.788Z"
        }
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  "changes": [
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      "id": "classifier-a0f2695a17307086364c9f1e2a8b23ad98a52452795cd1802daf58bb6ee934f7:786386a788f25d2814857df68cb3366dd1c3b53223c21fa942889c93f70b4436:repositioning",
      "before_evidence": "https://web.archive.org/web/20260120224641/https://www.luel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Premium Multimodal Data for Enterprise AI” to “The Frontier of Data”.",
      "between": {
        "from": "2026-01-20T22:46:41.000Z",
        "to": "2026-09-03T12:26:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260903122608/https://www.luel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Luel” company record, https://startuphistory.org/c/luel.ai"
}