{
  "company": {
    "name": "lovepop",
    "website": "https://lovepopcards.com/",
    "record": "https://startuphistory.org/c/lovepopcards.com"
  },
  "status": null,
  "history_since": "2014-04-02T04:21:45.000Z",
  "baseline": {
    "snapshot_id": "43a0484ccc4c3ac11933d4f65b2c89a9aa4de9bb6dd256102b22cdb68e5cb9cf",
    "observed_at": "2014-04-02T04:21:45.000Z",
    "headline": "LovePop | 3D Pop-Up Greeting Cards",
    "description": "LovePop Cards are 3D pop up greeting cards for all occasions. Our greeting cards range from Birthday, Floral, Wedding, Baby, to ships in our Discovery...",
    "evidence": "https://web.archive.org/web/20140402042145/http://www.lovepopcards.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-04-02T04:21:45.000Z",
      "variants": [
        {
          "headline": "LovePop | 3D Pop-Up Greeting Cards",
          "subhead": "LovePop Cards are 3D pop up greeting cards for all occasions. Our greeting cards range from Birthday, Floral, Wedding, Baby, to ships in our Discovery...",
          "observed_at": "2014-04-02T04:21:45.000Z",
          "evidence": "https://web.archive.org/web/20140402042145/http://www.lovepopcards.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "LovePop | 3D Pop-Up Greeting Cards",
      "subhead": "LovePop Cards are 3D pop up greeting cards for all occasions. Our greeting cards range from Birthday, Floral, Wedding, Baby, to ships in our Discovery...",
      "from": "2014-04-02T04:21:45.000Z",
      "to": "2014-04-02T04:21:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140402042145/http://www.lovepopcards.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-04-02T04:21:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-01-03T21:18:16.000Z",
      "variants": [
        {
          "headline": "Free Shipping",
          "subhead": "A LovePop pop-up is a precious handmade keepsake that unfolds like a miniature surprise. There is no other pop-up card like it.",
          "observed_at": "2015-01-03T21:18:16.000Z",
          "evidence": "https://web.archive.org/web/20150103211816/http://lovepopcards.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Free Shipping",
      "subhead": "A LovePop pop-up is a precious handmade keepsake that unfolds like a miniature surprise. There is no other pop-up card like it.",
      "from": "2015-01-03T21:18:16.000Z",
      "to": "2015-01-03T21:18:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150103211816/http://lovepopcards.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-03T21:18:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Summer with LovePop",
          "subhead": "A LovePop pop-up is a precious handmade keepsake that unfolds like a miniature surprise. There is no other pop-up card like it.",
          "observed_at": "2015-07-08T17:30:26.000Z",
          "evidence": "https://web.archive.org/web/20150708173026/http://lovepopcards.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop | Magical Pop Up Greeting Cards",
          "subhead": "Lovepop cards are 3D paper pop up greeting cards for all occasions. A lovepop is a beautiful keepsake that unfolds like a miniature surprise.",
          "observed_at": "2016-07-03T01:02:00.000Z",
          "evidence": "https://web.archive.org/web/20160703010200/http://www.lovepopcards.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop | Magical Pop Up Greeting Cards",
          "subhead": "Lovepop cards are 3D paper pop up greeting cards for all occasions. A lovepop is a beautiful keepsake that unfolds like a miniature surprise.",
          "observed_at": "2017-08-23T19:55:50.000Z",
          "evidence": "https://web.archive.org/web/20170823195550/https://www.lovepopcards.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop | Magical Pop Up Greeting Cards",
          "subhead": "Lovepop cards are 3D paper pop up greeting cards for all occasions. A lovepop is a beautiful keepsake that unfolds like a miniature surprise.",
          "observed_at": "2018-01-04T14:31:26.000Z",
          "evidence": "https://web.archive.org/web/20180104143126/https://www.lovepopcards.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop | Magical Pop Up Greeting Cards",
          "subhead": "Lovepop cards are 3D paper pop up greeting cards for all occasions. A lovepop is a beautiful keepsake that unfolds like a miniature surprise.",
          "observed_at": "2019-01-19T04:21:18.000Z",
          "evidence": "https://web.archive.org/web/20190119042118/https://www.lovepopcards.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop | Magical Pop Up Greeting Cards",
          "subhead": "Lovepop cards are 3D paper pop up greeting cards for all occasions. A lovepop is a beautiful keepsake that unfolds like a miniature surprise.",
          "observed_at": "2020-01-22T21:42:44.000Z",
          "evidence": "https://web.archive.org/web/20200122214244/https://www.lovepopcards.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop | Magical Pop Up Greeting Cards",
          "subhead": "Lovepop creates 3D pop-up paper art for every occasion. A Lovepop is a beautiful keepsake that unfolds like a miniature surprise.",
          "observed_at": "2020-07-03T06:01:07.000Z",
          "evidence": "https://web.archive.org/web/20200703060107/https://www.lovepopcards.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop Cards",
          "subhead": "Lovepop creates 3D pop-up paper art for every occasion. A Lovepop is a beautiful keepsake that unfolds like a miniature surprise.",
          "observed_at": "2021-07-27T02:26:34.000Z",
          "evidence": "https://web.archive.org/web/20210727022634/https://www.lovepopcards.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lovepop | Magical Pop Up Greeting Cards",
          "subhead": "Buy online, personalize, schedule and send 3D pop-up cards with free shipping. Lovepop has greeting cards & paper art for every occasion. A Lovepop is a beautiful keepsake that unfolds like a miniatur",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.lovepop.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Lovepop | Magical Pop Up Greeting Cards",
      "subhead": "Buy online, personalize, schedule and send 3D pop-up cards with free shipping. Lovepop has greeting cards & paper art for every occasion. A Lovepop is a beautiful keepsake that unfolds like a miniatur",
      "from": "2015-07-08T17:30:26.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 9,
      "evidence": "https://www.lovepop.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2015-07-08T17:30:26.000Z",
          "to": "2026-11-06T17:36:19.788Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-056baea687adf72bec10d43420317da5129757dcdbe8080d4fefdb56ff0fc4b8:946ea5f47c793d144a5ca084bff08488730e3a9713cc3ce56e087ec5a0dda677:headline:25c6615d03ad2dd4",
      "before_evidence": "https://web.archive.org/web/20150103211816/http://lovepopcards.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Free Shipping” to “Summer with LovePop”.",
      "between": {
        "from": "2015-01-03T21:18:16.000Z",
        "to": "2015-07-08T17:30:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20150708173026/http://lovepopcards.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-946ea5f47c793d144a5ca084bff08488730e3a9713cc3ce56e087ec5a0dda677:faba7b447c618c0834580e3f29c9d4883e244aa4f6f092c2d02b21e39fb51fd2:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20150708173026/http://lovepopcards.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-07-08T17:30:26.000Z",
        "to": "2016-07-03T01:02:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20160703010200/http://www.lovepopcards.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-b071527709ed9fe0097119d350a5a8d830b6146177cae1b0fcb9b6f3be5da4e2:2d4e39750731fa1de08929d6fe4a9cb584bf87fe3ad555f9ec3d1b6379a0d9d4:logos:b0dc36b72f0a39a5",
      "before_evidence": "https://web.archive.org/web/20170823195550/https://www.lovepopcards.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Valentine's Day Cards and Mother's Day cards.",
      "between": {
        "from": "2017-08-23T19:55:50.000Z",
        "to": "2018-01-04T14:31:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104143126/https://www.lovepopcards.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-e068256a282fbd98476092c2e61e0daa58b624726257ae58c4c7cde698c4e64c:39c38a94df01264d8db8290192df3dfb1309c563dcb5a1cffce394021160965c:logos:36990035ecc567fc",
      "before_evidence": "https://web.archive.org/web/20200122214244/https://www.lovepopcards.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Summer Greeting Cards, Lovepop Flower Shop, Stickerpop, Anniversary Cards and Sympathy Cards.",
      "between": {
        "from": "2020-01-22T21:42:44.000Z",
        "to": "2020-07-03T06:01:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20200703060107/https://www.lovepopcards.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “lovepop” company record, https://startuphistory.org/c/lovepopcards.com"
}