{
  "company": {
    "name": "Loveelectric",
    "website": "https://loveelectric.cars/",
    "record": "https://startuphistory.org/c/loveelectric.cars"
  },
  "status": null,
  "history_since": "2021-09-23T14:21:59.000Z",
  "baseline": {
    "snapshot_id": "42077c803ddc5cea8d54e2d37c6690c4b5d8aaafbfad7a938e345507112148b3",
    "observed_at": "2021-09-23T14:21:59.000Z",
    "headline": null,
    "description": "loveelectric’s car scheme can halve the monthly cost of any new electric car.",
    "evidence": "https://web.archive.org/web/20210923142159/https://www.loveelectric.cars/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "£ 275 / mo",
            "£ 262 / mo",
            "£ 164 / mo",
            "£ 390 / mo",
            "£ 266 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-07-08T22:35:20.000Z",
      "variants": [
        {
          "headline": "Save up to 60% off a new electric car",
          "subhead": "Save up to 60% on an EV, reduce carbon emissions and attract the best talent. All thanks to loveelectric’s electric car salary sacrifice benefit.",
          "observed_at": "2023-07-08T22:35:20.000Z",
          "evidence": "https://web.archive.org/web/20230708223520/https://www.loveelectric.cars/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Save up to 60% off a new electric car",
      "subhead": "Save up to 60% on an EV, reduce carbon emissions and attract the best talent. All thanks to loveelectric’s electric car salary sacrifice benefit.",
      "from": "2023-07-08T22:35:20.000Z",
      "to": "2023-07-08T22:35:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230708223520/https://www.loveelectric.cars/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-08T22:35:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Love your electric car salary sacrifice scheme",
          "subhead": "Save up to 60% on an EV, reduce carbon emissions and attract the best talent. All thanks to loveelectric’s electric car salary sacrifice benefit.",
          "observed_at": "2024-07-15T18:38:40.000Z",
          "evidence": "https://web.archive.org/web/20240715183840/https://www.loveelectric.cars/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Award-winning electric car salary sacrifice scheme",
          "subhead": "Save up to 60% on an EV, reduce carbon emissions and attract the best talent. All thanks to loveelectric’s electric car salary sacrifice benefit.",
          "observed_at": "2025-01-21T14:51:58.000Z",
          "evidence": "https://web.archive.org/web/20250121145158/https://www.loveelectric.cars/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Award-winning electric car salary sacrifice scheme",
          "subhead": "Save up to 60% on an EV, reduce carbon emissions and attract the best talent. All thanks to loveelectric’s electric car salary sacrifice benefit.",
          "observed_at": "2025-07-10T15:22:30.000Z",
          "evidence": "https://web.archive.org/web/20250710152230/https://www.loveelectric.cars/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EV Salary Sacrifice",
          "subhead": "Get an electric car through salary sacrifice and save up to 60%. Zero risk guarantee for employers. New and used EVs available. Trusted by 1,000+ UK companies.",
          "observed_at": "2026-01-15T04:59:34.000Z",
          "evidence": "https://web.archive.org/web/20260115045934/https://www.loveelectric.cars/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EV Salary Sacrifice",
          "subhead": "Get an electric car through salary sacrifice and save up to 60%. Zero risk guarantee for employers. New and used EVs available. Trusted by 1,500+ UK companies.",
          "observed_at": "2026-07-13T14:00:06.000Z",
          "evidence": "https://web.archive.org/web/20260713140006/https://www.loveelectric.cars/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EV Salary Sacrifice",
          "subhead": "Get an electric car through salary sacrifice and save up to 60%. Zero risk guarantee for employers. New and used EVs available. Trusted by 1,500+ UK companies.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.loveelectric.cars/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "EV Salary Sacrifice",
      "subhead": "Get an electric car through salary sacrifice and save up to 60%. Zero risk guarantee for employers. New and used EVs available. Trusted by 1,500+ UK companies.",
      "from": "2024-07-15T18:38:40.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 6,
      "evidence": "https://www.loveelectric.cars/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-15T18:38:40.000Z",
          "to": "2026-11-06T17:36:19.788Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3f0f9ef77c167388f7ddac174b65f483e71ce6d9d71cd5454d3a06be3735ba6b:327c6f2c0f4939adfae7ea9743d86d5609b8d474b45a5585b2a56b6b8e7c3926:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220122031014/https://www.loveelectric.cars/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-22T03:10:14.000Z",
        "to": "2022-08-18T17:45:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220818174535/https://www.loveelectric.cars/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-3f0f9ef77c167388f7ddac174b65f483e71ce6d9d71cd5454d3a06be3735ba6b:327c6f2c0f4939adfae7ea9743d86d5609b8d474b45a5585b2a56b6b8e7c3926:pricing:4d9b240057f1de17",
      "before_evidence": "https://web.archive.org/web/20220122031014/https://www.loveelectric.cars/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £ 275 / mo, £ 262 / mo, £ 164 / mo, £ 390 / mo and £ 266 / mo to £ 400 / mo, £ 519 / mo, £ 229 / mo and £ 306 / mo.",
      "between": {
        "from": "2022-01-22T03:10:14.000Z",
        "to": "2022-08-18T17:45:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220818174535/https://www.loveelectric.cars/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 3,
      "id": "page-327c6f2c0f4939adfae7ea9743d86d5609b8d474b45a5585b2a56b6b8e7c3926:a84c7de099a1869d72c4846640118838de599b23db8d39ebba9ff025755d3494:pricing:907910cd02332ab1",
      "before_evidence": "https://web.archive.org/web/20220818174535/https://www.loveelectric.cars/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £ 400 / mo, £ 519 / mo, £ 229 / mo and £ 306 / mo to £ 441 / mo, £ 284 / mo and £ 328 / mo.",
      "between": {
        "from": "2022-08-18T17:45:35.000Z",
        "to": "2023-01-02T17:39:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102173906/https://www.loveelectric.cars/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "page-a84c7de099a1869d72c4846640118838de599b23db8d39ebba9ff025755d3494:f37759d2951445a2d890ffc996b83546972f83a88c7a334dfc60667de97351be:pricing:bb28cfb2eed12b13",
      "before_evidence": "https://web.archive.org/web/20230102173906/https://www.loveelectric.cars/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £ 441 / mo, £ 284 / mo and £ 328 / mo to £ 363 / mo.",
      "between": {
        "from": "2023-01-02T17:39:06.000Z",
        "to": "2023-07-08T22:35:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230708223520/https://www.loveelectric.cars/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-f37759d2951445a2d890ffc996b83546972f83a88c7a334dfc60667de97351be:4c25c4b280653df68fce0a0df48dce24dfe0412c86646ae6be737a3fda189add:headline:05e48efa7827420b",
      "before_evidence": "https://web.archive.org/web/20230708223520/https://www.loveelectric.cars/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Save up to 60% off a new electric car” to “Love your electric car salary sacrifice scheme”.",
      "between": {
        "from": "2023-07-08T22:35:20.000Z",
        "to": "2024-07-15T18:38:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715183840/https://www.loveelectric.cars/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-cfe6641a750489dd76f421f11f4da873bc35c3c96d5f506aefa9808a1cf2e385:756e76dc4d54cdf9dad67025a9b65855e8f5033288e329c0fe512300f8bc5b96:customers_added:58db7f68bb547385",
      "before_evidence": "https://web.archive.org/web/20250710152230/https://www.loveelectric.cars/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Clear Score, lululemon, flight centre, fenwick and zoe.",
      "between": {
        "from": "2025-07-10T15:22:30.000Z",
        "to": "2026-01-15T04:59:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260115045934/https://www.loveelectric.cars/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-d6a2230d985527c0934c867e786e17a9aaa04f02a3d04c46ed255c1e1aab2ed9:af3ec1357ef7b63a357b82b2f9f634274291db2ebc8192b217ce52aa17af7408:traction:6ff07c86dbe64a4d",
      "before_evidence": "https://web.archive.org/web/20260713140006/https://www.loveelectric.cars/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1.5K+ Companies” on its homepage (was “1K+ Companies”).",
      "between": {
        "from": "2026-07-13T14:00:06.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.loveelectric.cars/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "L-Charge",
      "record": "https://startuphistory.org/c/l-charge.net",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Alt Mobility",
      "record": "https://startuphistory.org/c/alt-mobility.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Enerlink",
      "record": "https://startuphistory.org/c/enerlink.io",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Electra",
      "record": "https://startuphistory.org/c/go-electra.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Whitecar",
      "record": "https://startuphistory.org/c/white.car",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Loveelectric” company record, https://startuphistory.org/c/loveelectric.cars"
}