{
  "company": {
    "name": "Lovable",
    "website": "https://lovable.dev/",
    "record": "https://startuphistory.org/c/lovable.dev"
  },
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  "baseline": {
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    "observed_at": "2024-07-02T20:37:06.000Z",
    "headline": "The last piece of software.",
    "description": "Building the last piece of software.",
    "evidence": "https://web.archive.org/web/20240702203706/https://lovable.dev/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2024-07-02T20:37:06.000Z",
      "variants": [
        {
          "headline": "The last piece of software.",
          "subhead": "Building the last piece of software.",
          "observed_at": "2024-07-02T20:37:06.000Z",
          "evidence": "https://web.archive.org/web/20240702203706/https://lovable.dev/",
          "evidence_kind": "internet_archive"
        }
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      "headline": "The last piece of software.",
      "subhead": "Building the last piece of software.",
      "from": "2024-07-02T20:37:06.000Z",
      "to": "2024-07-02T20:37:06.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T07:28:18.000Z",
      "variants": [
        {
          "headline": "Idea to app in seconds.",
          "subhead": "Build software products, using only a chat interface",
          "observed_at": "2025-01-01T07:28:18.000Z",
          "evidence": "https://web.archive.org/web/20250101072818/https://lovable.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "Build software products, using only a chat interface",
      "from": "2025-01-01T07:28:18.000Z",
      "to": "2025-01-01T07:28:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250101072818/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
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    {
      "quote_observed_at": "2026-01-01T04:20:50.000Z",
      "variants": [
        {
          "headline": "Build something Lovable",
          "subhead": "Build software products, using only a chat interface",
          "observed_at": "2025-07-01T09:45:22.000Z",
          "evidence": "https://web.archive.org/web/20250701094522/https://lovable.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build something Lovable",
          "subhead": "Lovable is an AI app and website builder that turns ideas into production-ready software without coding. Launch faster with AI.",
          "observed_at": "2026-01-01T04:20:50.000Z",
          "evidence": "https://web.archive.org/web/20260101042050/https://lovable.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build something Lovable",
      "subhead": "Lovable is an AI app and website builder that turns ideas into production-ready software without coding. Launch faster with AI.",
      "from": "2025-07-01T09:45:22.000Z",
      "to": "2026-01-01T04:20:50.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260101042050/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-01-01T04:20:50.000Z"
        }
      },
      "current": false
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    {
      "quote_observed_at": "2026-07-01T02:56:53.000Z",
      "variants": [
        {
          "headline": "AI App Builder",
          "subhead": "Build apps, websites, and digital products faster using Lovable's AI-powered platform, no deep coding skills required.",
          "observed_at": "2026-07-01T02:56:53.000Z",
          "evidence": "https://web.archive.org/web/20260701025653/https://lovable.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI App Builder",
      "subhead": "Build apps, websites, and digital products faster using Lovable's AI-powered platform, no deep coding skills required.",
      "from": "2026-07-01T02:56:53.000Z",
      "to": "2026-07-01T02:56:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260701025653/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-01T02:56:53.000Z"
      },
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      "n": 1,
      "id": "page-71f5dccfc295b2273962730bc28311c580a078bc142d863e665e19bdc8eac54f:c81b89c4b2551c35f43083a2b679d7dad9942e44cff32798cb9cbf25454ef473:headline:1aac305141e6613e",
      "before_evidence": "https://web.archive.org/web/20240702203706/https://lovable.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The last piece of software.” to “Idea to app in seconds.”.",
      "between": {
        "from": "2024-07-02T20:37:06.000Z",
        "to": "2025-01-01T07:28:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101072818/https://lovable.dev/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 2,
      "id": "page-71f5dccfc295b2273962730bc28311c580a078bc142d863e665e19bdc8eac54f:c81b89c4b2551c35f43083a2b679d7dad9942e44cff32798cb9cbf25454ef473:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20240702203706/https://lovable.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-07-02T20:37:06.000Z",
        "to": "2025-01-01T07:28:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101072818/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-71f5dccfc295b2273962730bc28311c580a078bc142d863e665e19bdc8eac54f:c81b89c4b2551c35f43083a2b679d7dad9942e44cff32798cb9cbf25454ef473:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240702203706/https://lovable.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-07-02T20:37:06.000Z",
        "to": "2025-01-01T07:28:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101072818/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-c81b89c4b2551c35f43083a2b679d7dad9942e44cff32798cb9cbf25454ef473:2c861de53016afbb7ee65b9456b89c9b131beb746840a6e839f37401e0b99749:headline:85d8ca710af98e32",
      "before_evidence": "https://web.archive.org/web/20250101072818/https://lovable.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Idea to app in seconds.” to “Build something Lovable”.",
      "between": {
        "from": "2025-01-01T07:28:18.000Z",
        "to": "2025-07-01T09:45:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701094522/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-c81b89c4b2551c35f43083a2b679d7dad9942e44cff32798cb9cbf25454ef473:2c861de53016afbb7ee65b9456b89c9b131beb746840a6e839f37401e0b99749:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250101072818/https://lovable.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-01-01T07:28:18.000Z",
        "to": "2025-07-01T09:45:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701094522/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-f276bb9c97d400a6fc27c31deb0a9a7003360ed54741a0dba58c245df20a1fce:84b049763709fa6ccb03ad2bf98e0097e0b83274ac03387612fb02f65ab3e522:headline:ae0531a51ab2784b",
      "before_evidence": "https://web.archive.org/web/20260101042050/https://lovable.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build something Lovable” to “AI App Builder”.",
      "between": {
        "from": "2026-01-01T04:20:50.000Z",
        "to": "2026-07-01T02:56:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701025653/https://lovable.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lovable” company record, https://startuphistory.org/c/lovable.dev"
}