{
  "company": {
    "name": "LootLocker",
    "website": "https://lootlocker.com/",
    "record": "https://startuphistory.org/c/lootlocker.com"
  },
  "status": null,
  "history_since": "2016-01-11T08:18:46.000Z",
  "baseline": {
    "snapshot_id": "1d7977714b12c6ef0747639f19820342453b399db13fe7b653c5cea1bc6b557b",
    "observed_at": "2016-01-11T08:18:46.000Z",
    "headline": "Lootlocker is a business name for sale on BrandBucket",
    "description": "The BrandBucket business name Lootlocker - Loot Locker: A fun name that suggests pirates, treasure and secure storage.",
    "evidence": "https://web.archive.org/web/20160111081846/http://www.lootlocker.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Share on Facebook",
            "Share on Twitter",
            "Share on Pinterest",
            "Share on Tumblr",
            "Share on Google+",
            "Share on LinkedIn"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-21T02:21:16.000Z",
      "variants": [
        {
          "headline": "Lootlocker is a business name for sale on BrandBucket",
          "subhead": "The BrandBucket business name Lootlocker - Loot Locker: A fun name that suggests pirates, treasure and secure storage.",
          "observed_at": "2016-01-11T08:18:46.000Z",
          "evidence": "https://web.archive.org/web/20160111081846/http://www.lootlocker.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lootlocker is a business name for sale on BrandBucket",
          "subhead": "The BrandBucket business name Lootlocker - Loot Locker: A fun name that suggests pirates, treasure and secure storage.",
          "observed_at": "2017-04-15T17:33:55.000Z",
          "evidence": "https://web.archive.org/web/20170415173355/http://www.lootlocker.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The domain name lootlocker.com is for sale!",
          "subhead": "Learn how the name Lootlocker.com can become a killer brand for your next company or product.",
          "observed_at": "2018-01-15T09:10:32.000Z",
          "evidence": "https://web.archive.org/web/20180115091032/http://www.lootlocker.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The domain name lootlocker.com is for sale!",
          "subhead": "Purchase lootlocker.com today. Starter logo included. Money back guarantee. Fast domain transfer.",
          "observed_at": "2019-01-21T02:21:16.000Z",
          "evidence": "https://web.archive.org/web/20190121022116/http://www.lootlocker.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The domain name lootlocker.com is for sale!",
      "subhead": "Purchase lootlocker.com today. Starter logo included. Money back guarantee. Fast domain transfer.",
      "from": "2016-01-11T08:18:46.000Z",
      "to": "2019-01-21T02:21:16.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20190121022116/http://www.lootlocker.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-01-11T08:18:46.000Z",
          "to": "2019-01-21T02:21:16.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-16T08:34:18.000Z",
      "variants": [
        {
          "headline": "The game changer platform.",
          "subhead": "LootLocker is the plug and play, cross-platform backend for developers to build, ship, and run their best games. Skip the grind and level up your game.",
          "observed_at": "2022-07-04T21:28:52.000Z",
          "evidence": "https://web.archive.org/web/20220704212852/https://lootlocker.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The game changer platform.",
          "subhead": "LootLocker is the plug and play, cross-platform backend for developers to build, ship, and run their best games. Skip the grind and level up your game.",
          "observed_at": "2023-07-01T15:05:04.000Z",
          "evidence": "https://web.archive.org/web/20230701150504/https://lootlocker.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The game backend platform.",
          "subhead": "LootLocker is the plug and play, cross-platform backend for developers to build, ship, and run their best games. Skip the grind and level up your game.",
          "observed_at": "2024-07-13T18:23:28.000Z",
          "evidence": "https://web.archive.org/web/20240713182328/https://lootlocker.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The game publishing platform.",
          "subhead": "LootLocker is the next generation backend that unlocks direct-to-player relationships for developers and publishers.",
          "observed_at": "2025-07-16T08:34:18.000Z",
          "evidence": "https://web.archive.org/web/20250716083418/https://lootlocker.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The game publishing platform.",
      "subhead": "LootLocker is the next generation backend that unlocks direct-to-player relationships for developers and publishers.",
      "from": "2022-07-04T21:28:52.000Z",
      "to": "2025-07-16T08:34:18.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250716083418/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-04T21:28:52.000Z",
          "to": "2025-07-16T08:34:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-01T06:24:58.000Z",
      "variants": [
        {
          "headline": "The game backend for developers and publishers.",
          "subhead": "LootLocker is the next generation backend that unlocks direct-to-player relationships for developers and publishers.",
          "observed_at": "2026-07-01T06:24:58.000Z",
          "evidence": "https://web.archive.org/web/20260701062458/https://lootlocker.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The game backend for developers and publishers.",
      "subhead": "LootLocker is the next generation backend that unlocks direct-to-player relationships for developers and publishers.",
      "from": "2026-07-01T06:24:58.000Z",
      "to": "2026-07-01T06:24:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260701062458/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-01T06:24:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Your players. Not theirs.",
          "subhead": "Own your player relationships, content, and live systems across every game you ship. One platform for identity, engagement, and economy.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://lootlocker.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your players. Not theirs.",
      "subhead": "Own your player relationships, content, and live systems across every game you ship. One platform for identity, engagement, and economy.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://lootlocker.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:36:19.788Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-36bcd4ee11009f3a35f79a652e15db3d437882b99fb4d61961a6946763275c6b:8cfab39ab39971b1213dd6d129cf6d7922d1a89278a6c86e56c9be9e696bcd9b:logos:7547465a6baf10fb",
      "before_evidence": "https://web.archive.org/web/20220704212852/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Palm tree.",
      "between": {
        "from": "2022-07-04T21:28:52.000Z",
        "to": "2023-07-01T15:05:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701150504/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8cfab39ab39971b1213dd6d129cf6d7922d1a89278a6c86e56c9be9e696bcd9b:15d251ee087626a9a5e01bb27cf9ca4c3555378a1c440244f1d9be614ffe146d:logos:b47d61fdc2c9da83",
      "before_evidence": "https://web.archive.org/web/20230701150504/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Leaderboards, Progressions, Classes & Heroes, Triggers, Collectables, Unified Player Accounts, White Label Login, Cloud Save and 7 more.",
      "between": {
        "from": "2023-07-01T15:05:04.000Z",
        "to": "2024-07-13T18:23:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20240713182328/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-15d251ee087626a9a5e01bb27cf9ca4c3555378a1c440244f1d9be614ffe146d:6b9380ee9f9365b74c8e622a0a5e528517133eb5aeb3e14f5c93af53396f1f9c:customers_added:7f953bc2601a6fec",
      "before_evidence": "https://web.archive.org/web/20240713182328/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Digital Bandidos.",
      "between": {
        "from": "2024-07-13T18:23:28.000Z",
        "to": "2025-07-16T08:34:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716083418/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-15d251ee087626a9a5e01bb27cf9ca4c3555378a1c440244f1d9be614ffe146d:6b9380ee9f9365b74c8e622a0a5e528517133eb5aeb3e14f5c93af53396f1f9c:logos:ce5e7530bbe37f41",
      "before_evidence": "https://web.archive.org/web/20240713182328/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Account Linking, Player Accounts, Player Moderation, In-App Purchases, Virtual Currencies, Custom Web Shop, Alternative Payment Methods, DLC Management and 5 more.",
      "between": {
        "from": "2024-07-13T18:23:28.000Z",
        "to": "2025-07-16T08:34:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716083418/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-6b9380ee9f9365b74c8e622a0a5e528517133eb5aeb3e14f5c93af53396f1f9c:ba0a4f968bff47d0c7b343722f04ad53cacc7d3259dd7b8ba3c6cc0fa1da631b:customers_added:a839402dc3579ebf",
      "before_evidence": "https://web.archive.org/web/20250716083418/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: actionHero, apexConstruct, blackjack, bladeBallArena, blocksworld, townOfSalem2, castleOfBlackwater, dawnApart and 10 more.",
      "between": {
        "from": "2025-07-16T08:34:18.000Z",
        "to": "2026-07-01T06:24:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701062458/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-6b9380ee9f9365b74c8e622a0a5e528517133eb5aeb3e14f5c93af53396f1f9c:ba0a4f968bff47d0c7b343722f04ad53cacc7d3259dd7b8ba3c6cc0fa1da631b:headline:79e1c3701090c002",
      "before_evidence": "https://web.archive.org/web/20250716083418/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The game publishing platform.” to “The game backend for developers and publishers.”.",
      "between": {
        "from": "2025-07-16T08:34:18.000Z",
        "to": "2026-07-01T06:24:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701062458/https://lootlocker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-ba0a4f968bff47d0c7b343722f04ad53cacc7d3259dd7b8ba3c6cc0fa1da631b:bbe4eed63b3f6d4d89d99b2cafec62b74617420dd9bf9a57e09cf058e27a26ca:customers_added:bedc4aee212ab67e",
      "before_evidence": "https://web.archive.org/web/20260701062458/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Astragon Entertainment, Pantaloon and Radical Forge.",
      "between": {
        "from": "2026-07-01T06:24:58.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://lootlocker.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-ba0a4f968bff47d0c7b343722f04ad53cacc7d3259dd7b8ba3c6cc0fa1da631b:bbe4eed63b3f6d4d89d99b2cafec62b74617420dd9bf9a57e09cf058e27a26ca:headline:a01ccaeacdd54dec",
      "before_evidence": "https://web.archive.org/web/20260701062458/https://lootlocker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The game backend for developers and publishers.” to “Your players. Not theirs.”.",
      "between": {
        "from": "2026-07-01T06:24:58.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://lootlocker.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LootLocker” company record, https://startuphistory.org/c/lootlocker.com"
}