{
  "company": {
    "name": "Loop Returns",
    "website": "https://loopreturns.com/",
    "record": "https://startuphistory.org/c/loopreturns.com"
  },
  "status": null,
  "history_since": "2017-04-20T05:50:00.000Z",
  "baseline": {
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    "observed_at": "2017-04-20T05:50:00.000Z",
    "headline": null,
    "description": null,
    "evidence": "https://web.archive.org/web/20170420055000/http://www.loopreturns.com:80/",
    "evidence_kind": "internet_archive",
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      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Chubbies",
            "Allbirds",
            "Cotopaxi",
            "Roka"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-11-12T20:48:11.000Z",
      "variants": [
        {
          "headline": "The future of commerce is connection.",
          "subhead": null,
          "observed_at": "2019-11-12T20:48:11.000Z",
          "evidence": "https://web.archive.org/web/20191112204811/https://loopreturns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The future of commerce is connection.",
      "subhead": null,
      "from": "2019-11-12T20:48:11.000Z",
      "to": "2019-11-12T20:48:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20191112204811/https://loopreturns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-11-12T20:48:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T09:05:37.000Z",
      "variants": [
        {
          "headline": "The returns solution for Shopify's top brands.",
          "subhead": "The returns app for Shopify's top brands. Loop improves retention by encouraging your customers to exchange rather than requesting a refund.",
          "observed_at": "2020-08-06T12:28:02.000Z",
          "evidence": "https://web.archive.org/web/20200806122802/https://loopreturns.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Redefine Returns",
          "subhead": "The returns app for Shopify's top brands. Loop improves retention by encouraging your customers to exchange rather than requesting a refund",
          "observed_at": "2021-07-14T05:57:21.000Z",
          "evidence": "https://web.archive.org/web/20210714055721/https://www.loopreturns.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Redefine Returns",
          "subhead": "The returns app for Shopify's top brands. Loop improves retention by encouraging your customers to exchange rather than requesting a refund",
          "observed_at": "2022-07-16T06:26:44.000Z",
          "evidence": "https://web.archive.org/web/20220716062644/https://www.loopreturns.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Better Returns",
          "subhead": "Loop helps Shopify’s best brands optimize return costs, retain more revenue, and prevent return losses.",
          "observed_at": "2023-07-24T05:09:12.000Z",
          "evidence": "https://web.archive.org/web/20230724050912/https://www.loopreturns.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Returns operations platform for scaling brands",
          "subhead": "Loop is the returns management software that helps ecommerce brands save time and money, retain more revenue, and drive customer loyalty. Book a demo today.",
          "observed_at": "2024-07-01T09:05:37.000Z",
          "evidence": "https://web.archive.org/web/20240701090537/https://www.loopreturns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Returns operations platform for scaling brands",
      "subhead": "Loop is the returns management software that helps ecommerce brands save time and money, retain more revenue, and drive customer loyalty. Book a demo today.",
      "from": "2020-08-06T12:28:02.000Z",
      "to": "2024-07-01T09:05:37.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20240701090537/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-06T12:28:02.000Z",
          "to": "2024-07-01T09:05:37.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-03T10:13:16.000Z",
      "variants": [
        {
          "headline": "Beyond Returns: Your All-in-One Revenue Recovery Engine",
          "subhead": "Loop is the returns management software that helps ecommerce brands save time and money, retain more revenue, and drive customer loyalty. Book a demo today.",
          "observed_at": "2025-07-03T10:13:16.000Z",
          "evidence": "https://web.archive.org/web/20250703101316/https://www.loopreturns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Beyond Returns: Your All-in-One Revenue Recovery Engine",
      "subhead": "Loop is the returns management software that helps ecommerce brands save time and money, retain more revenue, and drive customer loyalty. Book a demo today.",
      "from": "2025-07-03T10:13:16.000Z",
      "to": "2025-07-03T10:13:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250703101316/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-03T10:13:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-29T12:16:59.000Z",
      "variants": [
        {
          "headline": "The operations platform built for retention",
          "subhead": "Loop is the essential eCommerce operations platform built to streamline your returns, exchanges, tracking, order editing, checkout experiences, and more.",
          "observed_at": "2026-07-29T12:16:59.000Z",
          "evidence": "https://web.archive.org/web/20260729121659/https://www.loopreturns.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The operations platform built for retention",
      "subhead": "Loop is the essential eCommerce operations platform built to streamline your returns, exchanges, tracking, order editing, checkout experiences, and more.",
      "from": "2026-07-29T12:16:59.000Z",
      "to": "2026-07-29T12:16:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260729121659/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-29T12:16:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "The post-purchase platform that turns returns into revenue",
          "subhead": "Loop is the essential eCommerce operations platform built to streamline your returns, exchanges, tracking, order editing, checkout experiences, and more.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.loopreturns.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The post-purchase platform that turns returns into revenue",
      "subhead": "Loop is the essential eCommerce operations platform built to streamline your returns, exchanges, tracking, order editing, checkout experiences, and more.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://www.loopreturns.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:36:19.788Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5fd9a4535110cb61cd1070d7a6a358eafb8db3c141364a0456340cfce68d0531:b4cea26b357d17ba74fcc9c5d1053792f8e8eb5a8a98c674a3a0f34fc9cfffa1:customers_added:cad5cb9738dd43d8",
      "before_evidence": "https://web.archive.org/web/20170420055000/http://www.loopreturns.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Buzzfeed and Qalo.",
      "between": {
        "from": "2017-04-20T05:50:00.000Z",
        "to": "2018-08-26T04:19:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20180826041927/https://loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-5fd9a4535110cb61cd1070d7a6a358eafb8db3c141364a0456340cfce68d0531:b4cea26b357d17ba74fcc9c5d1053792f8e8eb5a8a98c674a3a0f34fc9cfffa1:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170420055000/http://www.loopreturns.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-04-20T05:50:00.000Z",
        "to": "2018-08-26T04:19:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20180826041927/https://loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-1d89bac8ca1547e78fe02b19fb1ba25bb47fb268dcc83d69369f0a25ea3b728f:5ab8d8a0691c506516b9058f652d1fa5fa49b8cf55ea02c1f0ea5f7d69df6b84:headline:22771cffd4392852",
      "before_evidence": "https://web.archive.org/web/20191112204811/https://loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The future of commerce is connection.” to “The returns solution for Shopify's top brands.”.",
      "between": {
        "from": "2019-11-12T20:48:11.000Z",
        "to": "2020-08-06T12:28:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20200806122802/https://loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-5ab8d8a0691c506516b9058f652d1fa5fa49b8cf55ea02c1f0ea5f7d69df6b84:6e5622a5423d6135f8807cb8a9be0e6977ea46373213f6ed04d1866aeceeff70:headline:c3794f5a11f505d4",
      "before_evidence": "https://web.archive.org/web/20200806122802/https://loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The returns solution for Shopify's top brands.” to “Redefine Returns”.",
      "between": {
        "from": "2020-08-06T12:28:02.000Z",
        "to": "2021-07-14T05:57:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20210714055721/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-03087abb9c96e13fc88d34a4e8eba0dc0719b82aa83fd7611ffb8d23447b8260:6b962aa4ec316f52e05ff0e018eb4508f380f2a4b75f05de36ac3d49bc8232af:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220716062644/https://www.loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-16T06:26:44.000Z",
        "to": "2023-07-24T05:09:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20230724050912/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-6b962aa4ec316f52e05ff0e018eb4508f380f2a4b75f05de36ac3d49bc8232af:ea52516e0d6dc579208a6045635e0a22bec7613c04c7e5c9159f26496cd69877:headline:0ee526ce26d3c87c",
      "before_evidence": "https://web.archive.org/web/20230724050912/https://www.loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Better Returns” to “Returns operations platform for scaling brands”.",
      "between": {
        "from": "2023-07-24T05:09:12.000Z",
        "to": "2024-07-01T09:05:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701090537/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-ea52516e0d6dc579208a6045635e0a22bec7613c04c7e5c9159f26496cd69877:16bf8b6442dec4529a4d0d94493471e655a7fe6671ff756936f35727258006bf:headline:9d4db14f214cefc8",
      "before_evidence": "https://web.archive.org/web/20240701090537/https://www.loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Returns operations platform for scaling brands” to “Beyond Returns: Your All-in-One Revenue Recovery Engine”.",
      "between": {
        "from": "2024-07-01T09:05:37.000Z",
        "to": "2025-07-03T10:13:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703101316/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-ea52516e0d6dc579208a6045635e0a22bec7613c04c7e5c9159f26496cd69877:16bf8b6442dec4529a4d0d94493471e655a7fe6671ff756936f35727258006bf:traction:2a66fc173c3f53e6",
      "before_evidence": "https://web.archive.org/web/20240701090537/https://www.loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “5k brands” on its homepage (was “4k+ brands”).",
      "between": {
        "from": "2024-07-01T09:05:37.000Z",
        "to": "2025-07-03T10:13:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703101316/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "classifier-16bf8b6442dec4529a4d0d94493471e655a7fe6671ff756936f35727258006bf:d58a8eba6064edb13f730505ede3a7823465c399b93e15a3e9bf6b651869294f:repositioning",
      "before_evidence": "https://web.archive.org/web/20250703101316/https://www.loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Beyond Returns: Your All-in-One Revenue Recovery Engine” to “The operations platform built for retention”.",
      "between": {
        "from": "2025-07-03T10:13:16.000Z",
        "to": "2026-07-29T12:16:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260729121659/https://www.loopreturns.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-d58a8eba6064edb13f730505ede3a7823465c399b93e15a3e9bf6b651869294f:bbf47c740d550c71dec683b6662c89ea61966f7f500f9dcb2d99cd1735dd0ef5:headline:7b1bb09a8a063d56",
      "before_evidence": "https://web.archive.org/web/20260729121659/https://www.loopreturns.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The operations platform built for retention” to “The post-purchase platform that turns returns into revenue”.",
      "between": {
        "from": "2026-07-29T12:16:59.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://www.loopreturns.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Loop Returns” company record, https://startuphistory.org/c/loopreturns.com"
}