{
  "company": {
    "name": "Loop Home",
    "website": "https://loophome.co/",
    "record": "https://startuphistory.org/c/loophome.co"
  },
  "status": null,
  "history_since": "2026-01-28T12:50:33.000Z",
  "baseline": {
    "snapshot_id": "0e599a97dbd67fbd2aeae8fbe1e553926b1c082af8a10c10671a662268939f01",
    "observed_at": "2026-01-28T12:50:33.000Z",
    "headline": "Looking for something specific?",
    "description": "Discover curated pre-loved and vintage furniture in London. AI-powered intelligent search, delivery included. Find mid-century modern, Scandinavian, and designer pieces from trusted vintage dealers.",
    "evidence": "https://web.archive.org/web/20260128125033/https://loophome.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-01-28T12:50:33.000Z",
      "variants": [
        {
          "headline": "Looking for something specific?",
          "subhead": "Discover curated pre-loved and vintage furniture in London. AI-powered intelligent search, delivery included. Find mid-century modern, Scandinavian, and designer pieces from trusted vintage dealers.",
          "observed_at": "2026-01-28T12:50:33.000Z",
          "evidence": "https://web.archive.org/web/20260128125033/https://loophome.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Looking for something specific?",
      "subhead": "Discover curated pre-loved and vintage furniture in London. AI-powered intelligent search, delivery included. Find mid-century modern, Scandinavian, and designer pieces from trusted vintage dealers.",
      "from": "2026-01-28T12:50:33.000Z",
      "to": "2026-01-28T12:50:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260128125033/https://loophome.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-28T12:50:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "The pre-loved furniture marketplace that does the hunting for you",
          "subhead": "Discover curated pre-loved and vintage furniture in London. AI-powered intelligent search, delivery included. Find mid-century modern, Scandinavian, and designer pieces from trusted vintage dealers.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://loophome.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The pre-loved furniture marketplace that does the hunting for you",
      "subhead": "Discover curated pre-loved and vintage furniture in London. AI-powered intelligent search, delivery included. Find mid-century modern, Scandinavian, and designer pieces from trusted vintage dealers.",
      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 1,
      "evidence": "https://loophome.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:36:19.788Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0e599a97dbd67fbd2aeae8fbe1e553926b1c082af8a10c10671a662268939f01:4cba96f512ba9616c223b3b69fad4ccd11f6a44f9536db01cfb59b60282cb590:headline:8f8ff941a7c8da47",
      "before_evidence": "https://web.archive.org/web/20260128125033/https://loophome.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Looking for something specific?” to “The pre-loved furniture marketplace that does the hunting for you”.",
      "between": {
        "from": "2026-01-28T12:50:33.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://loophome.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Loop Home” company record, https://startuphistory.org/c/loophome.co"
}