{
  "company": {
    "name": "Loopholes",
    "website": "https://loopholes.com/",
    "record": "https://startuphistory.org/c/loopholes.com"
  },
  "status": null,
  "history_since": "2014-12-17T15:22:05.000Z",
  "baseline": {
    "snapshot_id": "95cfb32bad53902e7f0717393b0e851c5baf25ecf5c5d92445423cfeb98574d6",
    "observed_at": "2014-12-17T15:22:05.000Z",
    "headline": "loopholes.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20141217152205/http://loopholes.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-12-17T15:22:05.000Z",
      "variants": [
        {
          "headline": "loopholes.com",
          "subhead": null,
          "observed_at": "2014-12-17T15:22:05.000Z",
          "evidence": "https://web.archive.org/web/20141217152205/http://loopholes.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "loopholes.com",
      "subhead": null,
      "from": "2014-12-17T15:22:05.000Z",
      "to": "2014-12-17T15:22:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141217152205/http://loopholes.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-12-17T15:22:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-07T23:34:31.000Z",
      "variants": [
        {
          "headline": "Marketing Compliance, Powered by AI",
          "subhead": "Loopholes AI scans text, images, and videos, to flag compliance issues, in seconds.",
          "observed_at": "2025-07-07T23:34:31.000Z",
          "evidence": "https://web.archive.org/web/20250707233431/https://www.loopholes.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Marketing Compliance, Powered by AI",
      "subhead": "Loopholes AI scans text, images, and videos, to flag compliance issues, in seconds.",
      "from": "2025-07-07T23:34:31.000Z",
      "to": "2025-07-07T23:34:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250707233431/https://www.loopholes.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-07T23:34:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Get your ads approved before they go live.",
          "subhead": "Scan ads, landing pages, images, videos, and websites for policy risks before launch. Start using Loopholes for $29.99/month with a 7-day free trial.",
          "observed_at": "2026-09-28T13:27:28.000Z",
          "evidence": "https://web.archive.org/web/20260928132728/https://www.loopholes.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get your ads approved before they go live.",
          "subhead": "Scan ads, landing pages, images, videos, and websites for policy risks before launch. Start using Loopholes for $29.99/month with a 7-day free trial.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.loopholes.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Get your ads approved before they go live.",
      "subhead": "Scan ads, landing pages, images, videos, and websites for policy risks before launch. Start using Loopholes for $29.99/month with a 7-day free trial.",
      "from": "2026-09-28T13:27:28.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 2,
      "evidence": "https://www.loopholes.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-28T13:27:28.000Z",
          "to": "2026-11-06T17:36:19.788Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-05a7a13cf41ff3e45f5a5a363f1c00b7ee7b676e22dc71aeba602e7fd581ac34:50d02146585eb7abba7bd88bbfc02edfcd10a87bb90ff601c4315ef872cf6824:headline:f0e3252cc37e1297",
      "before_evidence": "https://web.archive.org/web/20250707233431/https://www.loopholes.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Marketing Compliance, Powered by AI” to “Get your ads approved before they go live.”.",
      "between": {
        "from": "2025-07-07T23:34:31.000Z",
        "to": "2026-09-28T13:27:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260928132728/https://www.loopholes.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-05a7a13cf41ff3e45f5a5a363f1c00b7ee7b676e22dc71aeba602e7fd581ac34:50d02146585eb7abba7bd88bbfc02edfcd10a87bb90ff601c4315ef872cf6824:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250707233431/https://www.loopholes.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-07-07T23:34:31.000Z",
        "to": "2026-09-28T13:27:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260928132728/https://www.loopholes.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-05a7a13cf41ff3e45f5a5a363f1c00b7ee7b676e22dc71aeba602e7fd581ac34:50d02146585eb7abba7bd88bbfc02edfcd10a87bb90ff601c4315ef872cf6824:pricing:cb26b6e76232ec7a",
      "before_evidence": "https://web.archive.org/web/20250707233431/https://www.loopholes.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $450 / month and $1,250 / month to $29.99 / month.",
      "between": {
        "from": "2025-07-07T23:34:31.000Z",
        "to": "2026-09-28T13:27:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260928132728/https://www.loopholes.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "page-05a7a13cf41ff3e45f5a5a363f1c00b7ee7b676e22dc71aeba602e7fd581ac34:50d02146585eb7abba7bd88bbfc02edfcd10a87bb90ff601c4315ef872cf6824:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20250707233431/https://www.loopholes.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2025-07-07T23:34:31.000Z",
        "to": "2026-09-28T13:27:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260928132728/https://www.loopholes.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Loopholes” company record, https://startuphistory.org/c/loopholes.com"
}