{
  "company": {
    "name": "Looking Glass Factory",
    "website": "https://lookingglassfactory.com/",
    "record": "https://startuphistory.org/c/lookingglassfactory.com"
  },
  "status": null,
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    "headline": "Pickled Shark featured artist: Mr. How",
    "description": "Print full color 3D scenes for the first time with the world's first volumetric printing service.",
    "evidence": "https://web.archive.org/web/20130926094803/http://lookingglassfactory.com:80/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
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          "headline": "Pickled Shark featured artist: Mr. How",
          "subhead": "Print full color 3D scenes for the first time with the world's first volumetric printing service.",
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      "headline": "Pickled Shark featured artist: Mr. How",
      "subhead": "Print full color 3D scenes for the first time with the world's first volumetric printing service.",
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      "variants": [
        {
          "headline": "Free Shipping Worldwide",
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          "evidence": "https://web.archive.org/web/20160821163824/http://www.lookingglassfactory.com/",
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      "headline": "Free Shipping Worldwide",
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      "to": "2016-08-21T16:38:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160821163824/http://www.lookingglassfactory.com/",
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      "seen": {
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    {
      "quote_observed_at": "2017-07-10T20:43:35.000Z",
      "variants": [
        {
          "headline": "Experience a different reality.",
          "subhead": "Inventor of volumetric displays. Experience digital 3D content in the real, physical world. Request early access to Looking Glass Factory today.",
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          "evidence": "https://web.archive.org/web/20170710204335/https://lookingglassfactory.com/",
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        }
      ],
      "headline": "Experience a different reality.",
      "subhead": "Inventor of volumetric displays. Experience digital 3D content in the real, physical world. Request early access to Looking Glass Factory today.",
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      "to": "2017-07-10T20:43:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170710204335/https://lookingglassfactory.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-10T20:43:35.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2018-07-03T05:49:45.000Z",
      "variants": [
        {
          "headline": "T he H olograms A re C oming",
          "subhead": "The hologram is almost here. The Looking Glass launches summer 2018 - allowing 3D creators, designers and artists to bring their creations to life.",
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          "evidence": "https://web.archive.org/web/20180703054945/https://lookingglassfactory.com/",
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        }
      ],
      "headline": "T he H olograms A re C oming",
      "subhead": "The hologram is almost here. The Looking Glass launches summer 2018 - allowing 3D creators, designers and artists to bring their creations to life.",
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      "to": "2018-07-03T05:49:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180703054945/https://lookingglassfactory.com/",
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      "seen": {
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      "current": false
    },
    {
      "quote_observed_at": "2020-01-26T19:39:08.000Z",
      "variants": [
        {
          "headline": "Holograms Without the Headgear",
          "subhead": "The Looking Glass is the world’s leading holographic display. It allows groups of people to view, create, and share holographic content together. Powered by light field technology, the Looking Glass s",
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      ],
      "headline": "Holograms Without the Headgear",
      "subhead": "The Looking Glass is the world’s leading holographic display. It allows groups of people to view, create, and share holographic content together. Powered by light field technology, the Looking Glass s",
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      "to": "2020-01-26T19:39:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200126193908/https://lookingglassfactory.com/",
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      "seen": {
        "on": "2020-01-26T19:39:08.000Z"
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    {
      "quote_observed_at": "2021-01-07T11:24:37.000Z",
      "variants": [
        {
          "headline": "Your first personal holographic display.",
          "subhead": "Introducing Looking Glass Portrait, your first personal holographic display. Designed for people, real and imagined. Available for pre-order Dec 2, 2020.",
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      ],
      "headline": "Your first personal holographic display.",
      "subhead": "Introducing Looking Glass Portrait, your first personal holographic display. Designed for people, real and imagined. Available for pre-order Dec 2, 2020.",
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      "to": "2021-01-07T11:24:37.000Z",
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      "evidence": "https://web.archive.org/web/20210107112437/https://lookingglassfactory.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    },
    {
      "quote_observed_at": "2022-01-01T00:28:31.000Z",
      "variants": [
        {
          "headline": "Holograms for your home, office, & home office",
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          "evidence": "https://web.archive.org/web/20220101002831/https://lookingglassfactory.com/",
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      "headline": "Holograms for your home, office, & home office",
      "subhead": "Introducing Looking Glass Portrait, your first personal holographic display. Designed for people, real and imagined. Available for pre-order today.",
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    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Capture attention that converts",
          "subhead": "Thin-format holograms for people, products, and characters.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://lookingglassfactory.com/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "Capture attention that converts",
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      "from": "2026-11-06T17:36:19.788Z",
      "to": "2026-11-06T17:36:19.788Z",
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      "evidence": "https://lookingglassfactory.com/",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Pickled Shark featured artist: Mr. How” to “Free Shipping Worldwide”.",
      "between": {
        "from": "2013-09-26T09:48:03.000Z",
        "to": "2016-08-21T16:38:24.000Z"
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      "evidence": "https://web.archive.org/web/20160821163824/http://www.lookingglassfactory.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
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        "to": "2017-07-10T20:43:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20170710204335/https://lookingglassfactory.com/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Experience a different reality.” to “T he H olograms A re C oming”.",
      "between": {
        "from": "2017-07-10T20:43:35.000Z",
        "to": "2018-07-03T05:49:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20180703054945/https://lookingglassfactory.com/",
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “T he H olograms A re C oming” to “Holograms Without the Headgear”.",
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        "to": "2020-01-26T19:39:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20200126193908/https://lookingglassfactory.com/",
      "evidence_kind": "internet_archive",
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      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2020-01-26T19:39:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20200126193908/https://lookingglassfactory.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Holograms Without the Headgear” to “Your first personal holographic display.”.",
      "between": {
        "from": "2020-01-26T19:39:08.000Z",
        "to": "2021-01-07T11:24:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20210107112437/https://lookingglassfactory.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "id": "page-704a8f52edc6e3429b4fb32d59611ba9a63ace6523afe5c9c5b92cc878f9a587:b665a59e8a13b3b11bf7211b893ecc336d0094dbd6301727e1a0b6cef0e3cfaa:headline:911fa4b73cbf1f9e",
      "before_evidence": "https://web.archive.org/web/20210107112437/https://lookingglassfactory.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your first personal holographic display.” to “Holograms for your home, office, & home office”.",
      "between": {
        "from": "2021-01-07T11:24:37.000Z",
        "to": "2022-01-01T00:28:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220101002831/https://lookingglassfactory.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-b665a59e8a13b3b11bf7211b893ecc336d0094dbd6301727e1a0b6cef0e3cfaa:1688ffe9aeb0d07f10cdc53a0d4f7d4575d08b307c091571989df68537f30e9f:headline:d816422bd086edfd",
      "before_evidence": "https://web.archive.org/web/20220101002831/https://lookingglassfactory.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Holograms for your home, office, & home office” to “Capture attention that converts”.",
      "between": {
        "from": "2022-01-01T00:28:31.000Z",
        "to": "2026-11-06T17:36:19.788Z"
      },
      "evidence": "https://lookingglassfactory.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Looking Glass Factory” company record, https://startuphistory.org/c/lookingglassfactory.com"
}