{
  "company": {
    "name": "Lombard Standard",
    "website": "https://lombardstandard.com/",
    "record": "https://startuphistory.org/c/lombardstandard.com"
  },
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  "history_since": "2020-08-14T20:21:14.000Z",
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    "description": "Confidential real estate investments",
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
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  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-02-01T15:45:16.000Z",
      "variants": [
        {
          "headline": "Confidential real estate investments",
          "subhead": "A sourcing platform for confidential real estate investments. PropTech 3.0. Regulated by RICS.",
          "observed_at": "2022-07-21T01:32:50.000Z",
          "evidence": "https://web.archive.org/web/20220721013250/https://lombardstandard.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Use AI to find commercial real estate buyers",
          "subhead": "Enter the future: AI-powered lead generation for Commercial Real Estate. Our algorithm searches, profiles and ranks corporate investors in all asset classes across global markets.",
          "observed_at": "2023-02-01T15:45:16.000Z",
          "evidence": "https://web.archive.org/web/20230201154516/https://lombardstandard.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Use AI to find commercial real estate buyers",
      "subhead": "Enter the future: AI-powered lead generation for Commercial Real Estate. Our algorithm searches, profiles and ranks corporate investors in all asset classes across global markets.",
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      "to": "2023-02-01T15:45:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230201154516/https://lombardstandard.com/",
      "evidence_kind": "internet_archive",
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          "to": "2023-02-01T15:45:16.000Z"
        }
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      "current": false
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      "quote_observed_at": "2023-10-01T21:59:58.000Z",
      "variants": [
        {
          "headline": "We build trust. 私たちは信頼を築きます。",
          "subhead": "We build trust.",
          "observed_at": "2023-10-01T21:59:58.000Z",
          "evidence": "https://web.archive.org/web/20231001215958/https://lombardstandard.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We build trust. 私たちは信頼を築きます。",
      "subhead": "We build trust.",
      "from": "2023-10-01T21:59:58.000Z",
      "to": "2023-10-01T21:59:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231001215958/https://lombardstandard.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
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      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Our predictive Artificial Intelligence algorithm is trained on CRE companies' data points and helps verified buyers and sellers to match against a specific property.",
          "subhead": "Lombard Standard tracks and recommends commercial real estate investors for your transactions so you can find more buyers faster and reduce your costs.",
          "observed_at": "2025-02-19T21:01:16.000Z",
          "evidence": "https://web.archive.org/web/20250219210116/https://lombardstandard.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Our predictive Artificial Intelligence algorithm is trained on CRE companies' data points and helps verified buyers and sellers to match against a specific property.",
          "subhead": "Lombard Standard tracks and recommends commercial real estate investors for your transactions so you can find more buyers faster and reduce your costs.",
          "observed_at": "2025-09-10T01:52:46.000Z",
          "evidence": "https://web.archive.org/web/20250910015246/https://lombardstandard.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Our predictive Artificial Intelligence algorithm is trained on CRE companies' data points and helps verified buyers and sellers to match against a specific property.",
          "subhead": "Lombard Standard tracks and recommends commercial real estate investors for your transactions so you can find more buyers faster and reduce your costs.",
          "observed_at": "2026-01-12T20:37:36.000Z",
          "evidence": "https://web.archive.org/web/20260112203736/https://lombardstandard.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Our predictive Artificial Intelligence algorithm is trained on CRE companies' data points and helps verified buyers and sellers to match against a specific property.",
          "subhead": "Lombard Standard tracks and recommends commercial real estate investors for your transactions so you can find more buyers faster and reduce your costs.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://lombardstandard.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Our predictive Artificial Intelligence algorithm is trained on CRE companies' data points and helps verified buyers and sellers to match against a specific property.",
      "subhead": "Lombard Standard tracks and recommends commercial real estate investors for your transactions so you can find more buyers faster and reduce your costs.",
      "from": "2025-02-19T21:01:16.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 4,
      "evidence": "https://lombardstandard.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-02-19T21:01:16.000Z",
          "to": "2026-11-06T17:36:19.788Z"
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      "before_evidence": "https://web.archive.org/web/20220721013250/https://lombardstandard.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Confidential real estate investments” to “Use AI to find commercial real estate buyers”.",
      "between": {
        "from": "2022-07-21T01:32:50.000Z",
        "to": "2023-02-01T15:45:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230201154516/https://lombardstandard.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-902bc18bfaaeadeb92c9982f2ba1313ccb9ed32fd9348ef901c874cf8eb5860a:684e4ec8299f260c87e419816180e64f3bba5b491fd15a2f7355e8cb55e25a5d:headline:995d6255b49fc80f",
      "before_evidence": "https://web.archive.org/web/20230201154516/https://lombardstandard.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Use AI to find commercial real estate buyers” to “We build trust. 私たちは信頼を築きます。”.",
      "between": {
        "from": "2023-02-01T15:45:16.000Z",
        "to": "2023-10-01T21:59:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20231001215958/https://lombardstandard.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-684e4ec8299f260c87e419816180e64f3bba5b491fd15a2f7355e8cb55e25a5d:1d33d9f8c01559a4acb3163a5557279089af32e99b4d1b09f0da2dcad857f111:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20231001215958/https://lombardstandard.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-10-01T21:59:58.000Z",
        "to": "2024-02-22T20:49:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240222204939/https://lombardstandard.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-1d33d9f8c01559a4acb3163a5557279089af32e99b4d1b09f0da2dcad857f111:e5a734516c431a8dc795bde711ac433c23838e27171900c352493015dd8ff890:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240222204939/https://lombardstandard.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-02-22T20:49:39.000Z",
        "to": "2025-02-19T21:01:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250219210116/https://lombardstandard.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lombard Standard” company record, https://startuphistory.org/c/lombardstandard.com"
}