{
  "company": {
    "name": "LogBook",
    "website": "https://logbook.li/",
    "record": "https://startuphistory.org/c/logbook.li"
  },
  "status": null,
  "history_since": "2023-12-04T10:18:26.000Z",
  "baseline": {
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    "headline": "Because Logistics Deserves Better Data",
    "description": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
    "evidence": "https://web.archive.org/web/20240804001332/https://logbook.li/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Because Logistics Deserves Better Data",
          "subhead": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
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          "evidence": "https://web.archive.org/web/20240804001332/https://logbook.li/",
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        }
      ],
      "headline": "Because Logistics Deserves Better Data",
      "subhead": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
      "from": "2024-08-04T00:13:32.000Z",
      "to": "2024-08-04T00:13:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240804001332/https://logbook.li/",
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      "seen": {
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    {
      "quote_observed_at": "2025-01-08T14:59:11.000Z",
      "variants": [
        {
          "headline": "Manage and Enrich Your Location Master Data at Scale",
          "subhead": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
          "observed_at": "2025-01-08T14:59:11.000Z",
          "evidence": "https://web.archive.org/web/20250108145911/https://logbook.li/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Manage and Enrich Your Location Master Data at Scale",
      "subhead": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
      "from": "2025-01-08T14:59:11.000Z",
      "to": "2025-01-08T14:59:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108145911/https://logbook.li/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-13T16:15:21.000Z",
      "variants": [
        {
          "headline": "Keep Your Supply Chain Moving with Reliable Location Data",
          "subhead": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
          "observed_at": "2025-08-13T16:15:21.000Z",
          "evidence": "https://web.archive.org/web/20250813161521/https://logbook.li/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Keep Your Supply Chain Moving with Reliable Location Data",
      "subhead": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
      "from": "2025-08-13T16:15:21.000Z",
      "to": "2025-08-13T16:15:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250813161521/https://logbook.li/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-13T16:15:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "The Leading Location Data Platform for Global Logistics",
          "subhead": "Manage and enrich your location master data with Logbook to truly unlock the power of data-driven logistics.",
          "observed_at": "2026-02-10T03:28:04.000Z",
          "evidence": "https://web.archive.org/web/20260210032804/https://logbook.li/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Leading Location Data Platform for Global Logistics",
          "subhead": "LogBook unifies, enriches, and distributes logistics location data — creating the Golden Record that powers automation, visibility, and efficiency for LSPs and shippers.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://logbook.li/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Leading Location Data Platform for Global Logistics",
      "subhead": "LogBook unifies, enriches, and distributes logistics location data — creating the Golden Record that powers automation, visibility, and efficiency for LSPs and shippers.",
      "from": "2026-02-10T03:28:04.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 2,
      "evidence": "https://logbook.li/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-02-10T03:28:04.000Z",
          "to": "2026-11-06T17:36:19.788Z"
        }
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      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fa083853492c4c593a49b7374d0cbefa53450a6e690d1b5cca0f8136b956a2fe:ef600918e4963eca5da7eef4acbbd0571edeadff9aabc56a514040e4f21260df:headline:4bdaa4cadf7beff7",
      "before_evidence": "https://web.archive.org/web/20240804001332/https://logbook.li/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Because Logistics Deserves Better Data” to “Manage and Enrich Your Location Master Data at Scale”.",
      "between": {
        "from": "2024-08-04T00:13:32.000Z",
        "to": "2025-01-08T14:59:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108145911/https://logbook.li/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-ef600918e4963eca5da7eef4acbbd0571edeadff9aabc56a514040e4f21260df:3f3d236163caa737ad6ef77b6ce5ad4128a139b118dc15fadcd29aa4f97e053c:headline:fdef5ef45c2c0b30",
      "before_evidence": "https://web.archive.org/web/20250108145911/https://logbook.li/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Manage and Enrich Your Location Master Data at Scale” to “Keep Your Supply Chain Moving with Reliable Location Data”.",
      "between": {
        "from": "2025-01-08T14:59:11.000Z",
        "to": "2025-08-13T16:15:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250813161521/https://logbook.li/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-3f3d236163caa737ad6ef77b6ce5ad4128a139b118dc15fadcd29aa4f97e053c:ba0c185bd9b08e2956363af512d5f5f0a5296cf3d153e61d138e5246d149bab1:headline:c06d742448d2831a",
      "before_evidence": "https://web.archive.org/web/20250813161521/https://logbook.li/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Keep Your Supply Chain Moving with Reliable Location Data” to “The Leading Location Data Platform for Global Logistics”.",
      "between": {
        "from": "2025-08-13T16:15:21.000Z",
        "to": "2026-02-10T03:28:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260210032804/https://logbook.li/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "LogBook refines messaging on logistics location data",
    "summary": "LogBook has revised its homepage headlines, adjusting how it describes its logistics-focused location data offering.",
    "points": [
      {
        "text": "Between August 2024 and January 2025, LogBook changed its homepage headline from “Because Logistics Deserves Better Data” to “Manage and Enrich Your Location Master Data at Scale”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2025 and August 2025, LogBook changed its homepage headline from “Manage and Enrich Your Location Master Data at Scale” to “Keep Your Supply Chain Moving with Reliable Location Data”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between August 2025 and February 2026, LogBook changed its homepage headline from “Keep Your Supply Chain Moving with Reliable Location Data” to “The Leading Location Data Platform for Global Logistics”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The set of headline changes between August 2024 and February 2026 suggests LogBook may be adjusting its positioning around location data for logistics and supply chains.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T16:14:01.043Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LogBook” company record, https://startuphistory.org/c/logbook.li"
}