{
  "company": {
    "name": "LocateAI",
    "website": "https://locate.ai/",
    "record": "https://startuphistory.org/c/locate.ai"
  },
  "status": null,
  "history_since": "2017-11-10T16:30:55.000Z",
  "baseline": {
    "snapshot_id": "90f80f7cbd41b3afc8c9307a644a2d482c20c4d6475c94db224510cc4ea916a1",
    "observed_at": "2017-11-10T16:30:55.000Z",
    "headline": "Make intelligent real estate decisions",
    "description": null,
    "evidence": "https://web.archive.org/web/20171110163055/http://locate.ai:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-11-10T16:30:55.000Z",
      "variants": [
        {
          "headline": "Make intelligent real estate decisions",
          "subhead": null,
          "observed_at": "2017-11-10T16:30:55.000Z",
          "evidence": "https://web.archive.org/web/20171110163055/http://locate.ai:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make intelligent real estate decisions",
      "subhead": null,
      "from": "2017-11-10T16:30:55.000Z",
      "to": "2017-11-10T16:30:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20171110163055/http://locate.ai:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-11-10T16:30:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-14T01:55:23.000Z",
      "variants": [
        {
          "headline": "Artificial Intelligence Powering Retail Site Selection",
          "subhead": null,
          "observed_at": "2018-07-10T16:37:43.000Z",
          "evidence": "https://web.archive.org/web/20180710163743/https://www.locate.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Artificial Intelligence Powering Retail Site Selection",
          "subhead": null,
          "observed_at": "2019-07-01T22:11:40.000Z",
          "evidence": "https://web.archive.org/web/20190701221140/https://locate.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Artificial Intelligence. Retail Advisors. Data-Driven Growth.",
          "subhead": null,
          "observed_at": "2020-08-14T01:55:23.000Z",
          "evidence": "https://web.archive.org/web/20200814015523/https://locate.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Artificial Intelligence. Retail Advisors. Data-Driven Growth.",
      "subhead": null,
      "from": "2018-07-10T16:37:43.000Z",
      "to": "2020-08-14T01:55:23.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200814015523/https://locate.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-10T16:37:43.000Z",
          "to": "2020-08-14T01:55:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-24T20:00:04.000Z",
      "variants": [
        {
          "headline": "Open successful locations. Beat uncertainty.",
          "subhead": "Click here to create a free mobile data site report for any location Open successful locations. Beat uncertainty. Locate is the world’s first tech-enabled retail real estate brokerage. LET'S GET START",
          "observed_at": "2021-08-01T18:02:43.000Z",
          "evidence": "https://web.archive.org/web/20210801180243/https://www.locate.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Open successful locations. Beat uncertainty.",
          "subhead": "Click here to create a free mobile data site report for any location Open successful locations. Beat uncertainty. Locate is the world’s first tech-enabled retail real estate brokerage. LET'S GET START",
          "observed_at": "2022-01-24T20:00:04.000Z",
          "evidence": "https://web.archive.org/web/20220124200004/https://www.locate.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Open successful locations. Beat uncertainty.",
      "subhead": "Click here to create a free mobile data site report for any location Open successful locations. Beat uncertainty. Locate is the world’s first tech-enabled retail real estate brokerage. LET'S GET START",
      "from": "2021-08-01T18:02:43.000Z",
      "to": "2022-01-24T20:00:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220124200004/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-08-01T18:02:43.000Z",
          "to": "2022-01-24T20:00:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-04T22:13:00.000Z",
      "variants": [
        {
          "headline": "Leverage the Power of",
          "subhead": null,
          "observed_at": "2023-02-04T22:13:00.000Z",
          "evidence": "https://web.archive.org/web/20230204221300/https://www.locate.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Leverage the Power of",
      "subhead": null,
      "from": "2023-02-04T22:13:00.000Z",
      "to": "2023-02-04T22:13:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230204221300/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-04T22:13:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-22T14:01:54.000Z",
      "variants": [
        {
          "headline": "Modern retail brokerage built to beat uncertainty",
          "subhead": null,
          "observed_at": "2024-02-24T10:06:24.000Z",
          "evidence": "https://web.archive.org/web/20240224100624/https://www.locate.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Modern retail brokerage built to beat uncertainty",
          "subhead": null,
          "observed_at": "2024-07-22T14:01:54.000Z",
          "evidence": "https://web.archive.org/web/20240722140154/https://www.locate.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Modern retail brokerage built to beat uncertainty",
      "subhead": null,
      "from": "2024-02-24T10:06:24.000Z",
      "to": "2024-07-22T14:01:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240722140154/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-24T10:06:24.000Z",
          "to": "2024-07-22T14:01:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "Site Selection Solved",
          "subhead": "Locate pairs proprietary AI site-selection models with full-service real estate advisory to help multi-unit brands open locations that perform.",
          "observed_at": "2026-07-14T22:09:58.000Z",
          "evidence": "https://web.archive.org/web/20260714220958/https://locate.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Site selection solved",
          "subhead": "Locate pairs proprietary AI site-selection models with full-service real estate advisory to help multi-unit brands open locations that perform.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://locate.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Site selection solved",
      "subhead": "Locate pairs proprietary AI site-selection models with full-service real estate advisory to help multi-unit brands open locations that perform.",
      "from": "2026-07-14T22:09:58.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 2,
      "evidence": "https://locate.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-14T22:09:58.000Z",
          "to": "2026-11-06T17:36:19.788Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-90f80f7cbd41b3afc8c9307a644a2d482c20c4d6475c94db224510cc4ea916a1:c3d9eea1a885e9f59704bba438ec57513d5b510dce38427a613e053e577917f1:headline:9067cef8b67783da",
      "before_evidence": "https://web.archive.org/web/20171110163055/http://locate.ai:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make intelligent real estate decisions” to “Artificial Intelligence Powering Retail Site Selection”.",
      "between": {
        "from": "2017-11-10T16:30:55.000Z",
        "to": "2018-07-10T16:37:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20180710163743/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1f86612125ff156fce501af6504dbbe474ab9fb19926300516121dcc36174599:42756e1bb006a1b331ad3700a24fed487d6bd98716a15e7da75255fc0cc257e4:headline:90c8dbd67ca81cd2",
      "before_evidence": "https://web.archive.org/web/20190701221140/https://locate.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Artificial Intelligence Powering Retail Site Selection” to “Artificial Intelligence. Retail Advisors. Data-Driven Growth.”.",
      "between": {
        "from": "2019-07-01T22:11:40.000Z",
        "to": "2020-08-14T01:55:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20200814015523/https://locate.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-42756e1bb006a1b331ad3700a24fed487d6bd98716a15e7da75255fc0cc257e4:6f9407f3c3a24dbfbd03245e91810ce469d14f71a5de38ac7f86975b11a4ded9:repositioning",
      "before_evidence": "https://web.archive.org/web/20200814015523/https://locate.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Artificial Intelligence. Retail Advisors. Data-Driven Growth.” to “Open successful locations. Beat uncertainty.”.",
      "between": {
        "from": "2020-08-14T01:55:23.000Z",
        "to": "2021-08-01T18:02:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20210801180243/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-f0e3ee2f6aad9fb36d97b1417085f49716ce23f05bc22377562f2a2f9c556b23:c2fc02b86b82a1fbc68793a3197f5a0cd3fadffe7510b1032b4aa5135f084676:headline:8d11f85e1aa37db3",
      "before_evidence": "https://web.archive.org/web/20220124200004/https://www.locate.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Open successful locations. Beat uncertainty.” to “Leverage the Power of”.",
      "between": {
        "from": "2022-01-24T20:00:04.000Z",
        "to": "2023-02-04T22:13:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230204221300/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-f0e3ee2f6aad9fb36d97b1417085f49716ce23f05bc22377562f2a2f9c556b23:c2fc02b86b82a1fbc68793a3197f5a0cd3fadffe7510b1032b4aa5135f084676:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220124200004/https://www.locate.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-24T20:00:04.000Z",
        "to": "2023-02-04T22:13:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230204221300/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-c2fc02b86b82a1fbc68793a3197f5a0cd3fadffe7510b1032b4aa5135f084676:363c97d6c79be76d3297498d1a15574da7ad7a2d9432e55fdbbe2aeef63ebba4:headline:dfbcea0347358ce5",
      "before_evidence": "https://web.archive.org/web/20230204221300/https://www.locate.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Leverage the Power of” to “Modern retail brokerage built to beat uncertainty”.",
      "between": {
        "from": "2023-02-04T22:13:00.000Z",
        "to": "2024-02-24T10:06:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240224100624/https://www.locate.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-233d2a34544bf72dac394a16f99eaa08d19d2d422b71e824f011e6ce572b4342:2879dd435aa1ec7a2175e888e98d11f08dda0bbd17d942ea1a6de68596b83269:headline:76c29c19e721b972",
      "before_evidence": "https://web.archive.org/web/20240722140154/https://www.locate.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Modern retail brokerage built to beat uncertainty” to “Site Selection Solved”.",
      "between": {
        "from": "2024-07-22T14:01:54.000Z",
        "to": "2026-07-14T22:09:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714220958/https://locate.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "LocateAI updates messaging on retail site selection",
    "summary": "LocateAI has changed its homepage headline multiple times and added a free sign-up or free trial, indicating evolving positioning around retail site selection and brokerage. More recent headlines focus on uncertainty and a concise “Site Selection Solved” message.",
    "points": [
      {
        "text": "Between January 2022 and February 2023, LocateAI changed its homepage headline from “Open successful locations. Beat uncertainty.” to “Leverage the Power of”.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between January 2022 and February 2023, LocateAI added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between February 2023 and February 2024, LocateAI changed its homepage headline from “Leverage the Power of” to “Modern retail brokerage built to beat uncertainty”.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between July 2024 and July 2026, LocateAI changed its homepage headline from “Modern retail brokerage built to beat uncertainty” to “Site Selection Solved”.",
        "kind": "fact",
        "changes": [
          7
        ]
      }
    ],
    "written_at": "2026-11-07T15:16:12.369Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LocateAI” company record, https://startuphistory.org/c/locate.ai"
}