{
  "company": {
    "name": "Lobster Robotics",
    "website": "https://lobster-robotics.com/",
    "record": "https://startuphistory.org/c/lobster-robotics.com"
  },
  "status": null,
  "history_since": "2020-08-11T05:55:48.000Z",
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    "headline": "Towards an accessible deep sea",
    "description": "Deep sea robotics",
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    "basis": "first_observation",
    "is_change": false
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  "live_captures": 1,
  "last_checked": "2026-11-06T17:36:19.788Z",
  "live_status": null,
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        {
          "headline": "Towards an accessible deep sea",
          "subhead": "Deep sea robotics",
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          "subhead": "Deep sea robotics",
          "observed_at": "2021-01-23T13:00:21.000Z",
          "evidence": "https://web.archive.org/web/20210123130021/https://lobster-robotics.com/",
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        },
        {
          "headline": "Towards an accessible deep sea",
          "subhead": "Deep sea robotics",
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          "evidence": "https://web.archive.org/web/20220519105805/https://lobster-robotics.com/",
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        }
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      "current": false
    },
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      "quote_observed_at": "2024-07-14T19:14:22.000Z",
      "variants": [
        {
          "headline": "Interested in our capabilities?",
          "subhead": "Lobster Robotics provides underwater imagery data that helps offshore energy developers, consultants and researchers to understand what is there and take action.",
          "observed_at": "2024-01-14T04:37:20.000Z",
          "evidence": "https://web.archive.org/web/20240114043720/https://www.lobster-robotics.com/",
          "evidence_kind": "internet_archive"
        },
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          "headline": "Interested in our capabilities?",
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          "observed_at": "2024-07-14T19:14:22.000Z",
          "evidence": "https://web.archive.org/web/20240714191422/https://www.lobster-robotics.com/",
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        }
      ],
      "headline": "Interested in our capabilities?",
      "subhead": "Lobster Robotics provides underwater imagery data that helps offshore energy developers, consultants and researchers to understand what is there and take action.",
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      "to": "2024-07-14T19:14:22.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240714191422/https://www.lobster-robotics.com/",
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    },
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      "quote_observed_at": "2025-01-19T12:19:09.000Z",
      "variants": [
        {
          "headline": "Optical Seabed Mapping for Confident Decision Making",
          "subhead": "Optical Seabed Mapping for confident decision making. Discover what LobsterMaps can do for your unique needs.",
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        }
      ],
      "headline": "Optical Seabed Mapping for Confident Decision Making",
      "subhead": "Optical Seabed Mapping for confident decision making. Discover what LobsterMaps can do for your unique needs.",
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      "to": "2025-01-19T12:19:09.000Z",
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      "evidence": "https://web.archive.org/web/20250119121909/https://www.lobster-robotics.com/",
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      "quote_observed_at": "2026-01-19T07:35:33.000Z",
      "variants": [
        {
          "headline": "Precision seabed inspections",
          "subhead": "Optical seabed mapping for confident decision-making. Discover how LobsterMaps can support your mission with tailored, high-resolution insights. Learn more at lobster-robotics.com.",
          "observed_at": "2026-01-19T07:35:33.000Z",
          "evidence": "https://web.archive.org/web/20260119073533/https://www.lobster-robotics.com/",
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        }
      ],
      "headline": "Precision seabed inspections",
      "subhead": "Optical seabed mapping for confident decision-making. Discover how LobsterMaps can support your mission with tailored, high-resolution insights. Learn more at lobster-robotics.com.",
      "from": "2026-01-19T07:35:33.000Z",
      "to": "2026-01-19T07:35:33.000Z",
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      "evidence": "https://web.archive.org/web/20260119073533/https://www.lobster-robotics.com/",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:36:19.788Z",
      "variants": [
        {
          "headline": "The seabed made accessible. For everyone.",
          "subhead": "Optical seabed mapping for confident decision-making. Discover how LobsterMaps can support your mission with tailored, high-resolution insights. Learn more at lobster-robotics.com.",
          "observed_at": "2026-07-11T12:11:10.000Z",
          "evidence": "https://web.archive.org/web/20260711121110/https://www.lobster-robotics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The seabed made accessible. For everyone.",
          "subhead": "Optical seabed mapping for confident decision-making. Discover how LobsterMaps can support your mission with tailored, high-resolution insights. Learn more at lobster-robotics.com.",
          "observed_at": "2026-11-06T17:36:19.788Z",
          "evidence": "https://www.lobster-robotics.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The seabed made accessible. For everyone.",
      "subhead": "Optical seabed mapping for confident decision-making. Discover how LobsterMaps can support your mission with tailored, high-resolution insights. Learn more at lobster-robotics.com.",
      "from": "2026-07-11T12:11:10.000Z",
      "to": "2026-11-06T17:36:19.788Z",
      "captures": 2,
      "evidence": "https://www.lobster-robotics.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T12:11:10.000Z",
          "to": "2026-11-06T17:36:19.788Z"
        }
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      "current": true
    }
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      "n": 1,
      "id": "page-56f39298063a84bf7fcbb267c21aeb35539db491231f3ba181f4077160db0cbe:9978a20be3556a16a7c6135ff099d3940ce3a8e7ad106f413a5d948d0f94b932:headline:06a4d38e0dc6143f",
      "before_evidence": "https://web.archive.org/web/20220519105805/https://lobster-robotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Towards an accessible deep sea” to “Lobster Robotics”.",
      "between": {
        "from": "2022-05-19T10:58:05.000Z",
        "to": "2022-08-10T13:27:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20220810132702/https://www.lobster-robotics.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20220519105805/https://lobster-robotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-05-19T10:58:05.000Z",
        "to": "2022-08-10T13:27:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20220810132702/https://www.lobster-robotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "classifier-1584e3fd28d70fb8dd13a099ef15331811c5118ee591fd69bf2703782bb19e11:20cee2a594a12b7d098c20948ecae495d1b7bf70c9204ee2c31cf72092351b8a:repositioning",
      "before_evidence": "https://web.archive.org/web/20230128130557/https://www.lobster-robotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Lobster Robotics” to “Interested in our capabilities?”.",
      "between": {
        "from": "2023-01-28T13:05:57.000Z",
        "to": "2024-01-14T04:37:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240114043720/https://www.lobster-robotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-6c9fce276a4ab268447656c7571e74dd330dd7bc14a6e198e1a645d2451f7b2b:c95d39b2ccc066cd2c57d9a5c95bba47c86cb678d3dfdd605c9fc17d9b9c91df:headline:471fc95a763013af",
      "before_evidence": "https://web.archive.org/web/20240714191422/https://www.lobster-robotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Interested in our capabilities?” to “Optical Seabed Mapping for Confident Decision Making”.",
      "between": {
        "from": "2024-07-14T19:14:22.000Z",
        "to": "2025-01-19T12:19:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250119121909/https://www.lobster-robotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-c95d39b2ccc066cd2c57d9a5c95bba47c86cb678d3dfdd605c9fc17d9b9c91df:6ff852d19fc78e98c33280090429ef02cac9362f49e70ff6727f50bb17ffbb9e:headline:91357522b6726f96",
      "before_evidence": "https://web.archive.org/web/20250119121909/https://www.lobster-robotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Optical Seabed Mapping for Confident Decision Making” to “Precision seabed inspections”.",
      "between": {
        "from": "2025-01-19T12:19:09.000Z",
        "to": "2026-01-19T07:35:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260119073533/https://www.lobster-robotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-6ff852d19fc78e98c33280090429ef02cac9362f49e70ff6727f50bb17ffbb9e:756375b3c47e5d0851ed9967d40a3e1f3847b775c5ef704ad44a971f23a8761a:headline:3c0dd1c2b2673a93",
      "before_evidence": "https://web.archive.org/web/20260119073533/https://www.lobster-robotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Precision seabed inspections” to “The seabed made accessible. For everyone.”.",
      "between": {
        "from": "2026-01-19T07:35:33.000Z",
        "to": "2026-07-11T12:11:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711121110/https://www.lobster-robotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Lobster Robotics homepage messaging and careers page update",
    "summary": "Lobster Robotics has updated its homepage headlines multiple times and added a careers page. The most recent headline focuses on making the seabed accessible.",
    "points": [
      {
        "text": "Between May 2022 and August 2022, Lobster Robotics changed its homepage headline from “Towards an accessible deep sea” to “Lobster Robotics”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between May 2022 and August 2022, Lobster Robotics added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2023 and January 2024, a classifier read the change from “Lobster Robotics” to “Interested in our capabilities?” as a repositioning.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2024 and January 2025, between January 2025 and January 2026, and between January 2026 and July 2026, Lobster Robotics changed its homepage headline in stages, ending with “The seabed made accessible. For everyone.”",
        "kind": "fact",
        "changes": [
          4,
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T15:08:43.215Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lobster Robotics” company record, https://startuphistory.org/c/lobster-robotics.com"
}