{
  "company": {
    "name": "LiveFlow",
    "website": "https://liveflow.com/",
    "record": "https://startuphistory.org/c/liveflow.com"
  },
  "status": null,
  "history_since": "2025-01-24T23:52:11.000Z",
  "baseline": {
    "snapshot_id": "db1a90ac0d09a19baced0cee69691c14c76c5dcbdc12a2fb53dca687bccc8be7",
    "observed_at": "2025-01-24T23:52:11.000Z",
    "headline": "Life's too short for a 10-day financial close process",
    "description": "Experience the Future of Finance with advanced reporting, consolidation, and dashboards.",
    "evidence": "https://web.archive.org/web/20250124235211/https://www.liveflow.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": [
            "For CFOs who Excel LiveFlow raises $13.5 million Series A led by New York-based Valar Ventures and launches LiveFlow Next to revolutionize finance!"
          ]
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:35:22.969Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-24T23:52:11.000Z",
      "variants": [
        {
          "headline": "Life's too short for a 10-day financial close process",
          "subhead": "Experience the Future of Finance with advanced reporting, consolidation, and dashboards.",
          "observed_at": "2025-01-24T23:52:11.000Z",
          "evidence": "https://web.archive.org/web/20250124235211/https://www.liveflow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Life's too short for a 10-day financial close process",
      "subhead": "Experience the Future of Finance with advanced reporting, consolidation, and dashboards.",
      "from": "2025-01-24T23:52:11.000Z",
      "to": "2025-01-24T23:52:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250124235211/https://www.liveflow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-24T23:52:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-08T11:28:16.000Z",
      "variants": [
        {
          "headline": "Agentic accounting for physical businesses",
          "subhead": "Flow is the only platform combining accounting, FP&A, and agentic workflows in one system, so the books close on their own. LiveFlow FP&A brings the same automation to consolidation, reporting, and fo",
          "observed_at": "2026-07-08T11:28:16.000Z",
          "evidence": "https://web.archive.org/web/20260708112816/https://liveflow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Agentic accounting for physical businesses",
      "subhead": "Flow is the only platform combining accounting, FP&A, and agentic workflows in one system, so the books close on their own. LiveFlow FP&A brings the same automation to consolidation, reporting, and fo",
      "from": "2026-07-08T11:28:16.000Z",
      "to": "2026-07-08T11:28:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260708112816/https://liveflow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-08T11:28:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:35:22.969Z",
      "variants": [
        {
          "headline": "AI empowers finance. LiveFlow empowers the AI.",
          "subhead": "Connect every client’s QuickBooks file to live reports in Google Sheets and Excel. Templates, consolidation and dashboards for accounting firms.",
          "observed_at": "2026-11-06T17:35:22.969Z",
          "evidence": "https://liveflow.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI empowers finance. LiveFlow empowers the AI.",
      "subhead": "Connect every client’s QuickBooks file to live reports in Google Sheets and Excel. Templates, consolidation and dashboards for accounting firms.",
      "from": "2026-11-06T17:35:22.969Z",
      "to": "2026-11-06T17:35:22.969Z",
      "captures": 1,
      "evidence": "https://liveflow.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:35:22.969Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-db1a90ac0d09a19baced0cee69691c14c76c5dcbdc12a2fb53dca687bccc8be7:3b4bcb8f1cb221405446960a2811295e16ba262df570537a65a635cf128f90ff:headline:0e5c7f0d39e2f662",
      "before_evidence": "https://web.archive.org/web/20250124235211/https://www.liveflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Life's too short for a 10-day financial close process” to “The #1 platform”.",
      "between": {
        "from": "2025-01-24T23:52:11.000Z",
        "to": "2026-01-16T21:55:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116215526/https://liveflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-3b4bcb8f1cb221405446960a2811295e16ba262df570537a65a635cf128f90ff:7caa7fa27a68d5dcef536f60b7db007423835dc21a8c68d9e2d1e72d2904c884:repositioning",
      "before_evidence": "https://web.archive.org/web/20260116215526/https://liveflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The #1 platform” to “Agentic accounting for physical businesses”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-01-16T21:55:26.000Z",
        "to": "2026-07-08T11:28:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708112816/https://liveflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "classifier-7caa7fa27a68d5dcef536f60b7db007423835dc21a8c68d9e2d1e72d2904c884:162009cb80080052f9da16e85300f16b61f1abec0dba8b5bc4a2b3163a9e8437:repositioning",
      "before_evidence": "https://web.archive.org/web/20260708112816/https://liveflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Agentic accounting for physical businesses” to “AI empowers finance. LiveFlow empowers the AI.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2026-07-08T11:28:16.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://liveflow.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-7caa7fa27a68d5dcef536f60b7db007423835dc21a8c68d9e2d1e72d2904c884:162009cb80080052f9da16e85300f16b61f1abec0dba8b5bc4a2b3163a9e8437:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20260708112816/https://liveflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2026-07-08T11:28:16.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://liveflow.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LiveFlow” company record, https://startuphistory.org/c/liveflow.com"
}