{
  "company": {
    "name": "LiveDuel",
    "website": "https://liveduel.com/",
    "record": "https://startuphistory.org/c/liveduel.com"
  },
  "status": null,
  "history_since": "2012-11-13T20:53:33.000Z",
  "baseline": {
    "snapshot_id": "0174a40440c10381ba1a4aa75a22b9188b6d83b3c97f149fb5f8a69a6a260ddf",
    "observed_at": "2012-11-13T20:53:33.000Z",
    "headline": "LiveDuel - Challange everything",
    "description": null,
    "evidence": "https://web.archive.org/web/20121113205333/http://www.liveduel.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:35:22.969Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2012-11-13T20:53:33.000Z",
      "variants": [
        {
          "headline": "LiveDuel - Challange everything",
          "subhead": null,
          "observed_at": "2012-11-13T20:53:33.000Z",
          "evidence": "https://web.archive.org/web/20121113205333/http://www.liveduel.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "LiveDuel - Challange everything",
      "subhead": null,
      "from": "2012-11-13T20:53:33.000Z",
      "to": "2012-11-13T20:53:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20121113205333/http://www.liveduel.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-11-13T20:53:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-17T06:44:54.000Z",
      "variants": [
        {
          "headline": "Live, Interactive, and Monitizable Fan Engagment",
          "subhead": null,
          "observed_at": "2019-06-08T11:11:15.000Z",
          "evidence": "https://web.archive.org/web/20190608111115/http://liveduel.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Live Interactive Fan Engagement",
          "subhead": null,
          "observed_at": "2021-01-16T17:23:05.000Z",
          "evidence": "https://web.archive.org/web/20210116172305/https://liveduel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Live Interactive Fan Engagement",
          "subhead": null,
          "observed_at": "2022-01-17T06:44:54.000Z",
          "evidence": "https://web.archive.org/web/20220117064454/https://liveduel.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Live Interactive Fan Engagement",
      "subhead": null,
      "from": "2019-06-08T11:11:15.000Z",
      "to": "2022-01-17T06:44:54.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220117064454/https://liveduel.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-06-08T11:11:15.000Z",
          "to": "2022-01-17T06:44:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-17T18:58:20.000Z",
      "variants": [
        {
          "headline": "Invest in Sports and Predict Outcomes on the Blockchain",
          "subhead": null,
          "observed_at": "2023-09-23T20:33:23.000Z",
          "evidence": "https://web.archive.org/web/20230923203323/https://liveduel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Invest in Sports and Predict Outcomes on Chain",
          "subhead": null,
          "observed_at": "2024-07-17T18:58:20.000Z",
          "evidence": "https://web.archive.org/web/20240717185820/https://liveduel.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Invest in Sports and Predict Outcomes on Chain",
      "subhead": null,
      "from": "2023-09-23T20:33:23.000Z",
      "to": "2024-07-17T18:58:20.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240717185820/https://liveduel.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-23T20:33:23.000Z",
          "to": "2024-07-17T18:58:20.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:35:22.969Z",
      "variants": [
        {
          "headline": "Predict. Trade. Win.",
          "subhead": "LiveDuel unifies sports predictions, allowing creators to earn from their community's passion and fans to win with superior odds from global liquidity pools.",
          "observed_at": "2026-01-18T01:07:59.000Z",
          "evidence": "https://web.archive.org/web/20260118010759/https://liveduel.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Predict. Trade. Win.",
          "subhead": "LiveDuel unifies sports predictions, allowing creators to earn from their community's passion and fans to win with superior odds from global liquidity pools.",
          "observed_at": "2026-11-06T17:35:22.969Z",
          "evidence": "https://liveduel.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Predict. Trade. Win.",
      "subhead": "LiveDuel unifies sports predictions, allowing creators to earn from their community's passion and fans to win with superior odds from global liquidity pools.",
      "from": "2026-01-18T01:07:59.000Z",
      "to": "2026-11-06T17:35:22.969Z",
      "captures": 2,
      "evidence": "https://liveduel.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-18T01:07:59.000Z",
          "to": "2026-11-06T17:35:22.969Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-190f335daf66f9de7c76ec38010ffc6773a91fd2f5efc4a4deee32be96dcccb9:aaba5cddb9a3ec47fef220d4b5f67adcc38d6423aaf632a86bf432c35fa52f8a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20150801182345/http://liveduel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-08-01T18:23:45.000Z",
        "to": "2017-09-12T17:53:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20170912175337/http://liveduel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-aaba5cddb9a3ec47fef220d4b5f67adcc38d6423aaf632a86bf432c35fa52f8a:f6fc8c4d7bd71fcfe1ef7b4ded1dbdaff11143e58e145ccec71c4aeee40ef3c2:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20170912175337/http://liveduel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2017-09-12T17:53:37.000Z",
        "to": "2019-06-08T11:11:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20190608111115/http://liveduel.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "page-4a1467b6f4982d137d0f6785ae201099257a07dba8348910271de015394513ec:003285835ae4e548e8207f7988df2f2bed24bee5618cca9288b1bfcf878cc0b4:pricing:938f34bdbe604419",
      "before_evidence": "https://web.archive.org/web/20210116172305/https://liveduel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $ 0 / month, $ 99 / month and $ 499 / month to $ 199 / month and $ 699 / month.",
      "between": {
        "from": "2021-01-16T17:23:05.000Z",
        "to": "2022-01-17T06:44:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117064454/https://liveduel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "classifier-003285835ae4e548e8207f7988df2f2bed24bee5618cca9288b1bfcf878cc0b4:c180c295fcc18613caa248c8d1d48f194b22d81082906cf8293f7b61fc8f7146:repositioning",
      "before_evidence": "https://web.archive.org/web/20220117064454/https://liveduel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Live Interactive Fan Engagement” to “Invest in Sports and Predict Outcomes on the Blockchain”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2022-01-17T06:44:54.000Z",
        "to": "2023-09-23T20:33:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20230923203323/https://liveduel.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-003285835ae4e548e8207f7988df2f2bed24bee5618cca9288b1bfcf878cc0b4:c180c295fcc18613caa248c8d1d48f194b22d81082906cf8293f7b61fc8f7146:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20220117064454/https://liveduel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-01-17T06:44:54.000Z",
        "to": "2023-09-23T20:33:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20230923203323/https://liveduel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 6,
      "id": "page-c180c295fcc18613caa248c8d1d48f194b22d81082906cf8293f7b61fc8f7146:23d48027ab3f0648be815087a4719a7b9283ebd44b3bc3e631dfef1e506e290a:logos:f6953e64aeeaa1d5",
      "before_evidence": "https://web.archive.org/web/20230923203323/https://liveduel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Avalanche.",
      "between": {
        "from": "2023-09-23T20:33:23.000Z",
        "to": "2024-07-17T18:58:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240717185820/https://liveduel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-23d48027ab3f0648be815087a4719a7b9283ebd44b3bc3e631dfef1e506e290a:2034b88c3ef53b7f8403417bf98734a4cc1b38f591c6464222afd8fa96a36cfe:headline:b948117127b82b65",
      "before_evidence": "https://web.archive.org/web/20240717185820/https://liveduel.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Invest in Sports and Predict Outcomes on Chain” to “Predict. Trade. Win.”.",
      "between": {
        "from": "2024-07-17T18:58:20.000Z",
        "to": "2026-01-18T01:07:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260118010759/https://liveduel.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LiveDuel” company record, https://startuphistory.org/c/liveduel.com"
}