{
  "company": {
    "name": "Listen Labs",
    "website": "https://listenlabs.ai/",
    "record": "https://startuphistory.org/c/listenlabs.ai"
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    "headline": "Say ahh.",
    "description": "Listen Labs, Inc. is a purpose-driven Machine Learning (ML) Artificial Intelligence (AI) company comprised of an eco-system (employees, consultants and advisors) of scientists, technologists, innovato",
    "evidence": "https://web.archive.org/web/20220310222608/https://www.listenlabs.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:35:22.969Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-03-10T22:26:08.000Z",
      "variants": [
        {
          "headline": "Say ahh.",
          "subhead": "Listen Labs, Inc. is a purpose-driven Machine Learning (ML) Artificial Intelligence (AI) company comprised of an eco-system (employees, consultants and advisors) of scientists, technologists, innovato",
          "observed_at": "2022-03-10T22:26:08.000Z",
          "evidence": "https://web.archive.org/web/20220310222608/https://www.listenlabs.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Say ahh.",
      "subhead": "Listen Labs, Inc. is a purpose-driven Machine Learning (ML) Artificial Intelligence (AI) company comprised of an eco-system (employees, consultants and advisors) of scientists, technologists, innovato",
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      "to": "2022-03-10T22:26:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220310222608/https://www.listenlabs.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2024-04-19T08:38:52.000Z",
      "variants": [
        {
          "headline": "Better Feedback for Better Products",
          "subhead": "Qualitative research conducted, analyzed, and summarized by AI.",
          "observed_at": "2024-04-19T08:38:52.000Z",
          "evidence": "https://web.archive.org/web/20240419083852/https://listenlabs.ai",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Better Feedback for Better Products",
      "subhead": "Qualitative research conducted, analyzed, and summarized by AI.",
      "from": "2024-04-19T08:38:52.000Z",
      "to": "2024-04-19T08:38:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240419083852/https://listenlabs.ai",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-04-19T08:38:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-14T16:04:54.000Z",
      "variants": [
        {
          "headline": "Listen and Learn",
          "subhead": "Listen Labs conducts customer interviews for you and summarizes responses into insightful and actionable reports.",
          "observed_at": "2024-07-15T01:01:10.000Z",
          "evidence": "https://web.archive.org/web/20240715010110/https://listenlabs.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Listen and Learn",
          "subhead": "Listen Labs conducts customer interviews for you and summarizes responses into insightful and actionable reports.",
          "observed_at": "2025-01-07T07:43:26.000Z",
          "evidence": "https://web.archive.org/web/20250107074326/https://listenlabs.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Listen Labs | AI-led User Interviews",
          "subhead": "Customer research conducted, analyzed, and summarized by AI.",
          "observed_at": "2026-01-14T16:04:54.000Z",
          "evidence": "https://web.archive.org/web/20260114160454/https://listenlabs.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Listen Labs | AI-led User Interviews",
      "subhead": "Customer research conducted, analyzed, and summarized by AI.",
      "from": "2024-07-15T01:01:10.000Z",
      "to": "2026-01-14T16:04:54.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260114160454/https://listenlabs.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-15T01:01:10.000Z",
          "to": "2026-01-14T16:04:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:35:22.969Z",
      "variants": [
        {
          "headline": "Listen Labs | Trusted AI Research for Leading Brands",
          "subhead": "Customer research conducted, analyzed, and summarized by AI.",
          "observed_at": "2026-07-10T07:30:56.000Z",
          "evidence": "https://web.archive.org/web/20260710073056/https://listenlabs.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Listen Labs • Trusted AI Research for Leading Brands",
          "subhead": "Customer research conducted, analyzed, and summarized by AI.",
          "observed_at": "2026-11-06T17:35:22.969Z",
          "evidence": "https://listenlabs.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Listen Labs • Trusted AI Research for Leading Brands",
      "subhead": "Customer research conducted, analyzed, and summarized by AI.",
      "from": "2026-07-10T07:30:56.000Z",
      "to": "2026-11-06T17:35:22.969Z",
      "captures": 2,
      "evidence": "https://listenlabs.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T07:30:56.000Z",
          "to": "2026-11-06T17:35:22.969Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "classifier-235dea6b17ce369b2061b66ee0221e2ee7c6889cb7df361080b895e64bdc015b:45c2b951be8e4d36f74a97e070b8458cc30d0e12172184895103593f0a663eeb:repositioning",
      "before_evidence": "https://web.archive.org/web/20220310222608/https://www.listenlabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Say ahh.” to “Better Feedback for Better Products”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2022-03-10T22:26:08.000Z",
        "to": "2024-04-19T08:38:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240419083852/https://listenlabs.ai",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-235dea6b17ce369b2061b66ee0221e2ee7c6889cb7df361080b895e64bdc015b:45c2b951be8e4d36f74a97e070b8458cc30d0e12172184895103593f0a663eeb:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220310222608/https://www.listenlabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-03-10T22:26:08.000Z",
        "to": "2024-04-19T08:38:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240419083852/https://listenlabs.ai",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 3,
      "id": "page-45c2b951be8e4d36f74a97e070b8458cc30d0e12172184895103593f0a663eeb:4483e65857049da29d64ae04a648cf35ecaa327fdae577bab0951004bef476c2:headline:989e89e772ff7c3c",
      "before_evidence": "https://web.archive.org/web/20240419083852/https://listenlabs.ai",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Better Feedback for Better Products” to “Listen and Learn”.",
      "between": {
        "from": "2024-04-19T08:38:52.000Z",
        "to": "2024-07-15T01:01:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715010110/https://listenlabs.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-f3c300b463b674f4a90d16214f39f84ca4269cabeb1aa3f90d8b351be46027f3:6b10e72075442cd7c81bb2104c7a9bbb0541e436f4d2f639e9f1c20c1ba19796:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250107074326/https://listenlabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-07T07:43:26.000Z",
        "to": "2026-01-14T16:04:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114160454/https://listenlabs.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-6b10e72075442cd7c81bb2104c7a9bbb0541e436f4d2f639e9f1c20c1ba19796:8995ca16100255c477d5cfd9856f5f4657ce686e5013322cf6ea7bb0676c9ed2:headline:37c35c93630c5f11",
      "before_evidence": "https://web.archive.org/web/20260114160454/https://listenlabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Listen Labs | AI-led User Interviews” to “Listen Labs | Trusted AI Research for Leading Brands”.",
      "between": {
        "from": "2026-01-14T16:04:54.000Z",
        "to": "2026-07-10T07:30:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710073056/https://listenlabs.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-6b10e72075442cd7c81bb2104c7a9bbb0541e436f4d2f639e9f1c20c1ba19796:8995ca16100255c477d5cfd9856f5f4657ce686e5013322cf6ea7bb0676c9ed2:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260114160454/https://listenlabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-14T16:04:54.000Z",
        "to": "2026-07-10T07:30:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710073056/https://listenlabs.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-8995ca16100255c477d5cfd9856f5f4657ce686e5013322cf6ea7bb0676c9ed2:6bd4984f8c3638e608f6520181c888150a84af3fcbf4eee3ad9bf8e2ec292827:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260710073056/https://listenlabs.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-10T07:30:56.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://listenlabs.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Outset",
      "record": "https://startuphistory.org/c/outset.ai",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer AI-moderated research platforms that run and analyze interviews for customer insights."
    },
    {
      "name": "Forelight.ai (ex-Ween)",
      "record": "https://startuphistory.org/c/forelight.ai",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both provide AI-powered customer research with automated, video-based qualitative insights for brands."
    },
    {
      "name": "Looppanel",
      "record": "https://startuphistory.org/c/looppanel.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both provide AI platforms for qualitative user research that turn customer interviews into structured insights."
    },
    {
      "name": "Airtime",
      "record": "https://startuphistory.org/c/airtimeux.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both turn customer or user interviews and calls into searchable, actionable product and research insights."
    },
    {
      "name": "Speak Ai",
      "record": "https://startuphistory.org/c/speakai.co",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both use AI to turn spoken conversations into searchable insights for research and analysis use cases."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Listen Labs” company record, https://startuphistory.org/c/listenlabs.ai"
}