{
  "company": {
    "name": "Lipefi",
    "website": "https://lipefi.com/",
    "record": "https://startuphistory.org/c/lipefi.com"
  },
  "status": null,
  "history_since": "2022-12-19T21:25:16.000Z",
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    "observed_at": "2022-12-19T21:25:16.000Z",
    "headline": "Lipefi - Credit cards for European startups",
    "description": "Lipefi provides European startups and scaleups credit cards with high limits, without the need for your credit score, credit history or personal guarantee. Lipefi also provides a platform to have full",
    "evidence": "https://web.archive.org/web/20221219212516/https://www.lipefi.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:35:22.969Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-02-24T12:15:21.000Z",
      "variants": [
        {
          "headline": "Lipefi - Credit cards for European startups",
          "subhead": "Lipefi provides European startups and scaleups credit cards with high limits, without the need for your credit score, credit history or personal guarantee. Lipefi also provides a platform to have full",
          "observed_at": "2022-12-19T21:25:16.000Z",
          "evidence": "https://web.archive.org/web/20221219212516/https://www.lipefi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lipefi - Credit cards for European startups",
          "subhead": "Lipefi provides European startups and scaleups credit cards with high limits, without the need for your credit score, credit history or personal guarantee. Lipefi also provides a platform to have full",
          "observed_at": "2023-02-24T12:15:21.000Z",
          "evidence": "https://web.archive.org/web/20230224121521/https://www.lipefi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Lipefi - Credit cards for European startups",
      "subhead": "Lipefi provides European startups and scaleups credit cards with high limits, without the need for your credit score, credit history or personal guarantee. Lipefi also provides a platform to have full",
      "from": "2022-12-19T21:25:16.000Z",
      "to": "2023-02-24T12:15:21.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230224121521/https://www.lipefi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2023-02-24T12:15:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-02-22T01:48:04.000Z",
      "variants": [
        {
          "headline": "Enabling Startups to be financially efficient.",
          "subhead": "Lipefi provides European startups and scaleups credit cards with high limits, without the need for your credit score, credit history or personal guarantee. Lipefi also provides a platform to have full",
          "observed_at": "2024-02-23T19:49:04.000Z",
          "evidence": "https://web.archive.org/web/20240223194904/https://www.lipefi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Enabling Startups to be financially efficient.",
          "subhead": "Lipefi provides European startups and scaleups credit cards with high limits, without the need for your credit score, credit history or personal guarantee. Lipefi also provides a platform to have full",
          "observed_at": "2025-02-22T01:48:04.000Z",
          "evidence": "https://web.archive.org/web/20250222014804/https://www.lipefi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Enabling Startups to be financially efficient.",
      "subhead": "Lipefi provides European startups and scaleups credit cards with high limits, without the need for your credit score, credit history or personal guarantee. Lipefi also provides a platform to have full",
      "from": "2024-02-23T19:49:04.000Z",
      "to": "2025-02-22T01:48:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250222014804/https://www.lipefi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2025-02-22T01:48:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:35:22.969Z",
      "variants": [
        {
          "headline": "Your AI spend, finally under control.",
          "subhead": "Husk takes care of your finances so you don't have to. The AI-native finance platform for growing European teams — save 5% on spend and 16 hours a month.",
          "observed_at": "2026-11-06T17:35:22.969Z",
          "evidence": "https://www.usehusk.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your AI spend, finally under control.",
      "subhead": "Husk takes care of your finances so you don't have to. The AI-native finance platform for growing European teams — save 5% on spend and 16 hours a month.",
      "from": "2026-11-06T17:35:22.969Z",
      "to": "2026-11-06T17:35:22.969Z",
      "captures": 1,
      "evidence": "https://www.usehusk.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:35:22.969Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a94c1f6c03b473f8775cdd174503dd85247ce1fe2f61d7d74a5b56c67c2c679e:6b76c9807377b68b1d565efb3d728115969efed05eb891f92c257285926ef007:headline:d2cf343dcf027671",
      "before_evidence": "https://web.archive.org/web/20250222014804/https://www.lipefi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Enabling Startups to be financially efficient.” to “Your AI spend, finally under control.”.",
      "between": {
        "from": "2025-02-22T01:48:04.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://www.usehusk.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a94c1f6c03b473f8775cdd174503dd85247ce1fe2f61d7d74a5b56c67c2c679e:6b76c9807377b68b1d565efb3d728115969efed05eb891f92c257285926ef007:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250222014804/https://www.lipefi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-02-22T01:48:04.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://www.usehusk.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-a94c1f6c03b473f8775cdd174503dd85247ce1fe2f61d7d74a5b56c67c2c679e:6b76c9807377b68b1d565efb3d728115969efed05eb891f92c257285926ef007:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20250222014804/https://www.lipefi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2025-02-22T01:48:04.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://www.usehusk.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "page-a94c1f6c03b473f8775cdd174503dd85247ce1fe2f61d7d74a5b56c67c2c679e:6b76c9807377b68b1d565efb3d728115969efed05eb891f92c257285926ef007:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250222014804/https://www.lipefi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-02-22T01:48:04.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://www.usehusk.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-a94c1f6c03b473f8775cdd174503dd85247ce1fe2f61d7d74a5b56c67c2c679e:6b76c9807377b68b1d565efb3d728115969efed05eb891f92c257285926ef007:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250222014804/https://www.lipefi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-02-22T01:48:04.000Z",
        "to": "2026-11-06T17:35:22.969Z"
      },
      "evidence": "https://www.usehusk.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lipefi” company record, https://startuphistory.org/c/lipefi.com"
}