{
  "company": {
    "name": "Linearity",
    "website": "https://linearity.io/",
    "record": "https://startuphistory.org/c/linearity.io"
  },
  "status": null,
  "history_since": "2023-07-18T01:56:30.000Z",
  "baseline": {
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    "observed_at": "2023-07-18T01:56:30.000Z",
    "headline": "Ideate. Design. Animate.",
    "description": "Boost marketing, fast and easy, with the new animation and design software. Create stunning visuals that drive results. Ideate, design and animate Today!",
    "evidence": "https://web.archive.org/web/20230718015630/https://www.linearity.io/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Amazon",
            "Apple",
            "Universal",
            "McDonalds",
            "NASA",
            "spacex",
            "Google",
            "uppy brand street sign",
            "burger brand",
            "furbabies pink",
            "products",
            "poster creative ideas",
            "furbabies",
            "poster market vintage",
            "beauty soap brand",
            "tshirt",
            "poster summer is coming",
            "burger club brand",
            "japanese festival",
            "soap brand collab",
            "wanted dog poster"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:33:39.425Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-11T08:19:47.000Z",
      "variants": [
        {
          "headline": "Ideate. Design. Animate.",
          "subhead": "Boost marketing, fast and easy, with the new animation and design software. Create stunning visuals that drive results. Ideate, design and animate Today!",
          "observed_at": "2023-07-18T01:56:30.000Z",
          "evidence": "https://web.archive.org/web/20230718015630/https://www.linearity.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ideate. Design. Animate.",
          "subhead": "Design and animation tools that boost your marketing efforts. Create stunning visuals with Move and Curve, and drive real results today!",
          "observed_at": "2024-01-02T19:59:21.000Z",
          "evidence": "https://web.archive.org/web/20240102195921/https://www.linearity.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Design in motion.",
          "subhead": "Design and animation tools that boost your marketing efforts. Create stunning visuals with Move and Curve, and drive real results today!",
          "observed_at": "2024-07-03T06:19:01.000Z",
          "evidence": "https://web.archive.org/web/20240703061901/https://www.linearity.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Design in motion.",
          "subhead": "Create stunning designs and animations with Linearity's Curve and Move. Powerful, intuitive software for Mac, iPad, and iPhone. Start for free today!",
          "observed_at": "2025-01-11T08:19:47.000Z",
          "evidence": "https://web.archive.org/web/20250111081947/https://www.linearity.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Design in motion.",
      "subhead": "Create stunning designs and animations with Linearity's Curve and Move. Powerful, intuitive software for Mac, iPad, and iPhone. Start for free today!",
      "from": "2023-07-18T01:56:30.000Z",
      "to": "2025-01-11T08:19:47.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250111081947/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2025-01-11T08:19:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-09T21:45:17.000Z",
      "variants": [
        {
          "headline": "Create Stunning Designs & Animations",
          "subhead": "Create stunning designs and animations with Linearity's Curve and Move. Powerful, intuitive software for Mac, iPad, and iPhone. Start for free today!",
          "observed_at": "2025-07-09T21:45:17.000Z",
          "evidence": "https://web.archive.org/web/20250709214517/https://www.linearity.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create Stunning Designs & Animations",
      "subhead": "Create stunning designs and animations with Linearity's Curve and Move. Powerful, intuitive software for Mac, iPad, and iPhone. Start for free today!",
      "from": "2025-07-09T21:45:17.000Z",
      "to": "2025-07-09T21:45:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250709214517/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-09T21:45:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-02T17:53:53.000Z",
      "variants": [
        {
          "headline": "Design. Illustrate. Animate. Anywhere inspiration strikes.",
          "subhead": "Design & animation apps for Apple devices. Made for illustrators, designers and creative professionals. Design with precision, create with ease. Get started for free!",
          "observed_at": "2026-01-04T14:32:24.000Z",
          "evidence": "https://web.archive.org/web/20260104143224/https://www.linearity.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Design. Illustrate. Animate. Anywhere inspiration strikes.",
          "subhead": "Design & animation apps for Apple devices. Made for illustrators, designers and creative professionals. Design with precision, create with ease. Get started for free!",
          "observed_at": "2026-07-02T17:53:53.000Z",
          "evidence": "https://web.archive.org/web/20260702175353/https://www.linearity.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Design. Illustrate. Animate. Anywhere inspiration strikes.",
      "subhead": "Design & animation apps for Apple devices. Made for illustrators, designers and creative professionals. Design with precision, create with ease. Get started for free!",
      "from": "2026-01-04T14:32:24.000Z",
      "to": "2026-07-02T17:53:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260702175353/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-01-04T14:32:24.000Z",
          "to": "2026-07-02T17:53:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:33:39.425Z",
      "variants": [
        {
          "headline": "Let Susan from Marketing create Q4 Event Slides On brand. Every time.",
          "subhead": "Linearity’s AI design generator turns one prompt into a full set of editable, on-brand campaign assets. Every format, every channel, ready to ship.",
          "observed_at": "2026-11-06T17:33:39.425Z",
          "evidence": "https://www.linearity.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Let Susan from Marketing create Q4 Event Slides On brand. Every time.",
      "subhead": "Linearity’s AI design generator turns one prompt into a full set of editable, on-brand campaign assets. Every format, every channel, ready to ship.",
      "from": "2026-11-06T17:33:39.425Z",
      "to": "2026-11-06T17:33:39.425Z",
      "captures": 1,
      "evidence": "https://www.linearity.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:33:39.425Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0a6a55d3c31e467593bdc6f8c571d6fb6391dfd086632c52b9d57dbaddafccce:76d96a8f26e86db077c0d076f2c1d8c9c2743d327c023f8160ec2def4d1d7d10:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230718015630/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-18T01:56:30.000Z",
        "to": "2024-01-02T19:59:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102195921/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-76d96a8f26e86db077c0d076f2c1d8c9c2743d327c023f8160ec2def4d1d7d10:c225c48b505ce3d853b1679f100288b6a1460cdd3b9ed084e7c73965d8eb8640:customers_added:42a900d907c111cf",
      "before_evidence": "https://web.archive.org/web/20240102195921/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Home Hero Image Left and Home Hero Image right.",
      "between": {
        "from": "2024-01-02T19:59:21.000Z",
        "to": "2024-07-03T06:19:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703061901/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 3,
      "id": "page-76d96a8f26e86db077c0d076f2c1d8c9c2743d327c023f8160ec2def4d1d7d10:c225c48b505ce3d853b1679f100288b6a1460cdd3b9ed084e7c73965d8eb8640:headline:5d5d77dd36dee10a",
      "before_evidence": "https://web.archive.org/web/20240102195921/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ideate. Design. Animate.” to “Design in motion.”.",
      "between": {
        "from": "2024-01-02T19:59:21.000Z",
        "to": "2024-07-03T06:19:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703061901/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-76d96a8f26e86db077c0d076f2c1d8c9c2743d327c023f8160ec2def4d1d7d10:c225c48b505ce3d853b1679f100288b6a1460cdd3b9ed084e7c73965d8eb8640:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20240102195921/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-01-02T19:59:21.000Z",
        "to": "2024-07-03T06:19:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703061901/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 5,
      "id": "page-4d7a028f29cf9681c8d9d71af9914418231ad5b4ccb9eb334ab85074b7565f2f:c4e8c697a9d0bf4767647a4dc9dc9f98589d8c607de17da0b9879a51f0b5a79a:headline:598895ee24fcb8d8",
      "before_evidence": "https://web.archive.org/web/20250111081947/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Design in motion.” to “Create Stunning Designs & Animations”.",
      "between": {
        "from": "2025-01-11T08:19:47.000Z",
        "to": "2025-07-09T21:45:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709214517/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-c4e8c697a9d0bf4767647a4dc9dc9f98589d8c607de17da0b9879a51f0b5a79a:0a3dd5fb6c62192f70f230477ebde178a0288f0474d2daf1afdfbdade04635a6:headline:8fe19779a4009566",
      "before_evidence": "https://web.archive.org/web/20250709214517/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create Stunning Designs & Animations” to “Design. Illustrate. Animate. Anywhere inspiration strikes.”.",
      "between": {
        "from": "2025-07-09T21:45:17.000Z",
        "to": "2026-01-04T14:32:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104143224/https://www.linearity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "classifier-55cddf988a79e1b16afd69e045a7dc2445abdeb61a4265dc0101b9922c62ebe3:9c7f889b63e51eab23b354e1a4446527023eaa586e16077fb99bbea53b4f0512:repositioning",
      "before_evidence": "https://web.archive.org/web/20260702175353/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Design. Illustrate. Animate. Anywhere inspiration strikes.” to “Let Susan from Marketing create Q4 Event Slides On brand. Every time.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-07-02T17:53:53.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://www.linearity.io/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-55cddf988a79e1b16afd69e045a7dc2445abdeb61a4265dc0101b9922c62ebe3:9c7f889b63e51eab23b354e1a4446527023eaa586e16077fb99bbea53b4f0512:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260702175353/https://www.linearity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-02T17:53:53.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://www.linearity.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Linearity” company record, https://startuphistory.org/c/linearity.io"
}