{
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    "name": "Linear",
    "website": "https://linear.app/",
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    "evidence": "https://web.archive.org/web/20190418214204/https://linear.app/",
    "evidence_kind": "internet_archive",
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          "subhead": "Linear lets you manage software development and track bugs. Linear's streamlined design is built for speed and efficiency — helping high performing teams accomplish great things.",
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          "evidence": "https://web.archive.org/web/20200107050756/https://linear.app/",
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        {
          "headline": "The issue tracking tool you'll enjoy using",
          "subhead": "Linear lets you manage software development and track bugs. Linear's streamlined design is built for speed and efficiency — helping high performing teams accomplish great things.",
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          "evidence": "https://web.archive.org/web/20210705142839/https://linear.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The issue tracking tool you'll enjoy using",
          "subhead": "Linear helps streamline software projects, sprints, tasks, and bug tracking. It’s built for high-performance teams.",
          "observed_at": "2022-07-01T13:22:57.000Z",
          "evidence": "https://web.archive.org/web/20220701132257/https://linear.app/",
          "evidence_kind": "internet_archive"
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      "headline": "The issue tracking tool you'll enjoy using",
      "subhead": "Linear helps streamline software projects, sprints, tasks, and bug tracking. It’s built for high-performance teams.",
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      "to": "2022-07-01T13:22:57.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20220701132257/https://linear.app/",
      "evidence_kind": "internet_archive",
      "seen": {
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        }
      },
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      "quote_observed_at": "2024-01-04T07:08:18.000Z",
      "variants": [
        {
          "headline": "Linear is a better way to build products",
          "subhead": "Linear streamlines issues, sprints, and product roadmaps. It’s the new standard for modern software development.",
          "observed_at": "2023-01-06T21:05:21.000Z",
          "evidence": "https://web.archive.org/web/20230106210521/https://linear.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Linear is a better way to build products",
          "subhead": "Linear streamlines issues, sprints, and product roadmaps. It’s the new standard for modern software development.",
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      "subhead": "Linear streamlines issues, sprints, and product roadmaps. It’s the new standard for modern software development.",
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      "evidence": "https://web.archive.org/web/20240104070818/https://linear.app/",
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    {
      "quote_observed_at": "2025-07-01T07:02:35.000Z",
      "variants": [
        {
          "headline": "Linear is a purpose-built tool for planning and building products Linear is a purpose-built tool for planning and building products",
          "subhead": "Linear streamlines issues, projects, and roadmaps. Purpose-built for modern product development.",
          "observed_at": "2025-01-01T20:58:49.000Z",
          "evidence": "https://web.archive.org/web/20250101205849/https://linear.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Linear is a purpose-built tool for planning and building products Linear is a purpose-built tool for planning and building products",
          "subhead": "Linear streamlines issues, projects, and roadmaps. Purpose-built for modern product development.",
          "observed_at": "2025-07-01T07:02:35.000Z",
          "evidence": "https://web.archive.org/web/20250701070235/https://linear.app/",
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        }
      ],
      "headline": "Linear is a purpose-built tool for planning and building products Linear is a purpose-built tool for planning and building products",
      "subhead": "Linear streamlines issues, projects, and roadmaps. Purpose-built for modern product development.",
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      "to": "2025-07-01T07:02:35.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250701070235/https://linear.app/",
      "evidence_kind": "internet_archive",
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      "quote_observed_at": "2026-11-06T17:33:39.425Z",
      "variants": [
        {
          "headline": "The product development system for teams and agents The product development system for teams and agents The product development system for teams and agents",
          "subhead": "Purpose-built for planning and building products with AI agents.",
          "observed_at": "2026-07-02T14:11:29.000Z",
          "evidence": "https://web.archive.org/web/20260702141129/https://linear.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The product development system for teams and agents The product development system for teams and agents The product development system for teams and agents",
          "subhead": "Purpose-built for planning and building products with AI agents.",
          "observed_at": "2026-11-06T17:33:39.425Z",
          "evidence": "https://linear.app/",
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        }
      ],
      "headline": "The product development system for teams and agents The product development system for teams and agents The product development system for teams and agents",
      "subhead": "Purpose-built for planning and building products with AI agents.",
      "from": "2026-07-02T14:11:29.000Z",
      "to": "2026-11-06T17:33:39.425Z",
      "captures": 2,
      "evidence": "https://linear.app/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T17:33:39.425Z"
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    }
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      "id": "page-57f660b1e9e4950d48bb0837f7250ade020f83f39fd42235c86cefe19c39e29e:bdfb6ec6c65ffaf75e5d0845f76c95d6cb8a466168d5f283b60196ecacf61e2b:gtm:71fb5032b8ee999a",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2020-01-07T05:07:56.000Z",
        "to": "2020-07-01T00:05:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701000542/https://linear.app/",
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2020-07-01T00:05:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701000542/https://linear.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "id": "page-2586850d1f6867d743f28a281d10cd52986ff5c25a869d32eddef39bc0f9b1fa:cf81d1a59da8e77ac9eaf59310dd67c62222465c8a36f0eb78306d037e651cdc:hiring:20dd4c09cc4ab0aa",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2022-07-01T13:22:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701132257/https://linear.app/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "id": "page-2586850d1f6867d743f28a281d10cd52986ff5c25a869d32eddef39bc0f9b1fa:cf81d1a59da8e77ac9eaf59310dd67c62222465c8a36f0eb78306d037e651cdc:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210705142839/https://linear.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-07-05T14:28:39.000Z",
        "to": "2022-07-01T13:22:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701132257/https://linear.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-cf81d1a59da8e77ac9eaf59310dd67c62222465c8a36f0eb78306d037e651cdc:3d533531d4d7d7761e92e74de0cae8845cacdff71edf901ac06c071c0891cedc:headline:57e02a0fc59f53a0",
      "before_evidence": "https://web.archive.org/web/20220701132257/https://linear.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The issue tracking tool you'll enjoy using” to “Linear is a better way to build products”.",
      "between": {
        "from": "2022-07-01T13:22:57.000Z",
        "to": "2023-01-06T21:05:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106210521/https://linear.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-1e5b4b9c0ad982b3bac81cdc075beb73163a74fd4fba5b22fc89b9203589b8f3:72a3d13bf0b8201c344a050f0954f3804cad12efabfda00987122a8be5d890bf:headline:144223a81bfd29a7",
      "before_evidence": "https://web.archive.org/web/20240104070818/https://linear.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Linear is a better way to build products” to “Linear is a purpose-built tool for planning and building products Linear is a purpose-built tool for planning and building products”.",
      "between": {
        "from": "2024-01-04T07:08:18.000Z",
        "to": "2025-01-01T20:58:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101205849/https://linear.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-1e5b4b9c0ad982b3bac81cdc075beb73163a74fd4fba5b22fc89b9203589b8f3:72a3d13bf0b8201c344a050f0954f3804cad12efabfda00987122a8be5d890bf:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240104070818/https://linear.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-01-04T07:08:18.000Z",
        "to": "2025-01-01T20:58:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101205849/https://linear.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 8,
      "id": "page-1e5b4b9c0ad982b3bac81cdc075beb73163a74fd4fba5b22fc89b9203589b8f3:72a3d13bf0b8201c344a050f0954f3804cad12efabfda00987122a8be5d890bf:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20240104070818/https://linear.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-01-04T07:08:18.000Z",
        "to": "2025-01-01T20:58:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101205849/https://linear.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "page-d6507ac2208e8b0b61b139df10ba8716289098cc9df9bc12a512af80decb9c3b:3b7fe84ce1dbb23c1228b29ae9361b121b4206874892edafeafc5fb9c7edb9d1:headline:ca2036b38080d046",
      "before_evidence": "https://web.archive.org/web/20250701070235/https://linear.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Linear is a purpose-built tool for planning and building products Linear is a purpose-built tool for planning and building products” to “The product development system for teams and agents The product development system for teams and agents The product development system fo…”.",
      "between": {
        "from": "2025-07-01T07:02:35.000Z",
        "to": "2026-07-02T14:11:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702141129/https://linear.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Linear” company record, https://startuphistory.org/c/linear.app"
}