{
  "company": {
    "name": "Limbo",
    "website": "https://limborevolution.com/",
    "record": "https://startuphistory.org/c/limborevolution.com"
  },
  "status": null,
  "history_since": "2022-09-16T14:44:12.000Z",
  "baseline": {
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    "headline": null,
    "description": "Limbo shows you how food, rest and exercise directly affect your body's energy system and guides you to make better, more informed decisions for long-term, sustained weight loss.",
    "evidence": "https://web.archive.org/web/20230103105156/https://www.limborevolution.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
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      "quote_observed_at": "2024-01-09T09:33:54.000Z",
      "variants": [
        {
          "headline": "Limbo | Lose weight, gain energy. Shaquille O'Neal-backed service.",
          "subhead": "Limbo shows you how food, rest and exercise directly affect your body's energy system and guides you to make better, more informed decisions for long-term, sustained weight loss.",
          "observed_at": "2023-09-23T01:10:08.000Z",
          "evidence": "https://web.archive.org/web/20230923011008/https://www.limborevolution.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Limbo | Lose weight, gain energy. Shaquille O'Neal-backed service.",
          "subhead": "Limbo shows you how food, rest and exercise directly affect your body's energy system and guides you to make better, more informed decisions for long-term, sustained weight loss.",
          "observed_at": "2024-01-09T09:33:54.000Z",
          "evidence": "https://web.archive.org/web/20240109093354/https://www.limborevolution.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Limbo | Lose weight, gain energy. Shaquille O'Neal-backed service.",
      "subhead": "Limbo shows you how food, rest and exercise directly affect your body's energy system and guides you to make better, more informed decisions for long-term, sustained weight loss.",
      "from": "2023-09-23T01:10:08.000Z",
      "to": "2024-01-09T09:33:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240109093354/https://www.limborevolution.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-23T01:10:08.000Z",
          "to": "2024-01-09T09:33:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-03T19:49:47.000Z",
      "variants": [
        {
          "headline": "Limbo | The world's most effective weight loss programme",
          "subhead": "The individualised programme that puts you in charge of your metabolism using your body’s data so you can lose weight, gain energy and feel better.",
          "observed_at": "2024-07-02T20:06:51.000Z",
          "evidence": "https://web.archive.org/web/20240702200651/https://www.limborevolution.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your GPS for weight loss",
          "subhead": "The individualised programme that puts you in charge of your metabolism using your body’s data so you can lose weight, gain energy and feel better.",
          "observed_at": "2025-01-08T17:10:47.000Z",
          "evidence": "https://web.archive.org/web/20250108171047/https://www.limborevolution.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your GPS for weight loss",
          "subhead": "When you can see, learn and change your metabolism – Limbo shows you how – you will lose weight, gain energy and feel better.",
          "observed_at": "2025-07-03T19:49:47.000Z",
          "evidence": "https://web.archive.org/web/20250703194947/https://www.limborevolution.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your GPS for weight loss",
      "subhead": "When you can see, learn and change your metabolism – Limbo shows you how – you will lose weight, gain energy and feel better.",
      "from": "2024-07-02T20:06:51.000Z",
      "to": "2025-07-03T19:49:47.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250703194947/https://www.limborevolution.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-02T20:06:51.000Z",
          "to": "2025-07-03T19:49:47.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
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      "before_evidence": "https://web.archive.org/web/20230923011008/https://www.limborevolution.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-09-23T01:10:08.000Z",
        "to": "2024-01-09T09:33:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109093354/https://www.limborevolution.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-ce7490da7bddc615894c76e06a502dae8773a6114046dd16b8cab68964fadbea:320b96d28f244dc8bd0ea392bd2e24b9ef0f11246574a7ca6b4e82bbb9d4c4fe:headline:016f3565ff61c148",
      "before_evidence": "https://web.archive.org/web/20240109093354/https://www.limborevolution.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Limbo | Lose weight, gain energy. Shaquille O'Neal-backed service.” to “Limbo | The world's most effective weight loss programme”.",
      "between": {
        "from": "2024-01-09T09:33:54.000Z",
        "to": "2024-07-02T20:06:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20240702200651/https://www.limborevolution.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-8071cf2b50404a5c1ee83215fe30715027d5a23f0473c5bbcfc4ce5476f00cc0:147a461bcf47f948173bab187d2907423fbe114b56addb6894b0aa3aaba1626f:logos:4f4acb9a92b81035",
      "before_evidence": "https://web.archive.org/web/20250108171047/https://www.limborevolution.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Gemma story.",
      "between": {
        "from": "2025-01-08T17:10:47.000Z",
        "to": "2025-07-03T19:49:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703194947/https://www.limborevolution.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Limbo” company record, https://startuphistory.org/c/limborevolution.com"
}