{
  "company": {
    "name": "Lightly",
    "website": "https://lightly.ai/",
    "record": "https://startuphistory.org/c/lightly.ai"
  },
  "status": null,
  "history_since": "2020-10-22T09:36:28.000Z",
  "baseline": {
    "snapshot_id": "0e9237367fffdbb6383692df52ad0c4d091f95c7d43904ff162e8e1d06f25549",
    "observed_at": "2020-10-22T09:36:28.000Z",
    "headline": "WhatToLabel is now Lightly.ai",
    "description": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
    "evidence": "https://web.archive.org/web/20201022093628/https://www.lightly.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:33:39.425Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-10-22T09:36:28.000Z",
      "variants": [
        {
          "headline": "WhatToLabel is now Lightly.ai",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2020-10-22T09:36:28.000Z",
          "evidence": "https://web.archive.org/web/20201022093628/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "WhatToLabel is now Lightly.ai",
      "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
      "from": "2020-10-22T09:36:28.000Z",
      "to": "2020-10-22T09:36:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20201022093628/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-10-22T09:36:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-14T12:39:57.000Z",
      "variants": [
        {
          "headline": "Data Preparation for Machine Learning",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2021-02-13T23:47:15.000Z",
          "evidence": "https://web.archive.org/web/20210213234715/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data Curation for",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2022-01-21T07:26:06.000Z",
          "evidence": "https://web.archive.org/web/20220121072606/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data Curation for",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2022-07-07T09:35:57.000Z",
          "evidence": "https://web.archive.org/web/20220707093557/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Select the right training data",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2023-01-18T13:22:25.000Z",
          "evidence": "https://web.archive.org/web/20230118132225/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Select the right training data for Computer Vision",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2024-01-06T01:21:36.000Z",
          "evidence": "https://web.archive.org/web/20240106012136/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Select the right training data for Computer Vision",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2024-07-04T15:47:14.000Z",
          "evidence": "https://web.archive.org/web/20240704154714/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Help your Data to Shape Tomorrow's Computer Vision Autonomous Driving Smart Farming",
          "subhead": "Improve machine learning models by curating vision data. Find and remove redundancy and bias introduced by the data collection process to reduce overfitting and improve generalization.",
          "observed_at": "2025-01-01T20:53:44.000Z",
          "evidence": "https://web.archive.org/web/20250101205344/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Computer Vision Suite For",
          "subhead": "Improve machine learning models by pretraining them on your data and curating vision data for fine-tuning.",
          "observed_at": "2026-01-03T01:35:13.000Z",
          "evidence": "https://web.archive.org/web/20260103013513/https://www.lightly.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Computer Vision Suite For",
          "subhead": "Improve machine learning models by pretraining them on your data and curating vision data for fine-tuning.",
          "observed_at": "2026-07-14T12:39:57.000Z",
          "evidence": "https://web.archive.org/web/20260714123957/https://lightly.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Computer Vision Suite For",
      "subhead": "Improve machine learning models by pretraining them on your data and curating vision data for fine-tuning.",
      "from": "2021-02-13T23:47:15.000Z",
      "to": "2026-07-14T12:39:57.000Z",
      "captures": 9,
      "evidence": "https://web.archive.org/web/20260714123957/https://lightly.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-02-13T23:47:15.000Z",
          "to": "2026-07-14T12:39:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:33:39.425Z",
      "variants": [
        {
          "headline": "The Data Platform for Physical AI",
          "subhead": "Improve machine learning models by pretraining them on your data and curating vision data for fine-tuning.",
          "observed_at": "2026-11-06T17:33:39.425Z",
          "evidence": "https://lightly.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Data Platform for Physical AI",
      "subhead": "Improve machine learning models by pretraining them on your data and curating vision data for fine-tuning.",
      "from": "2026-11-06T17:33:39.425Z",
      "to": "2026-11-06T17:33:39.425Z",
      "captures": 1,
      "evidence": "https://lightly.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:33:39.425Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0e9237367fffdbb6383692df52ad0c4d091f95c7d43904ff162e8e1d06f25549:aea8b3441068085c1505d117bf0602ba9ed0981938cd397fc7ece934a18838df:headline:6d3d11fb59a279ba",
      "before_evidence": "https://web.archive.org/web/20201022093628/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “WhatToLabel is now Lightly.ai” to “Data Preparation for Machine Learning”.",
      "between": {
        "from": "2020-10-22T09:36:28.000Z",
        "to": "2021-02-13T23:47:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20210213234715/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-aea8b3441068085c1505d117bf0602ba9ed0981938cd397fc7ece934a18838df:776809237449306d177c1a6e9ac60ebc1fa365393a7b3cd2bc67a07f8fdb2d4d:headline:ff862ec31ef2ad35",
      "before_evidence": "https://web.archive.org/web/20210213234715/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data Preparation for Machine Learning” to “Data Curation for”.",
      "between": {
        "from": "2021-02-13T23:47:15.000Z",
        "to": "2022-01-21T07:26:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121072606/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-aea8b3441068085c1505d117bf0602ba9ed0981938cd397fc7ece934a18838df:776809237449306d177c1a6e9ac60ebc1fa365393a7b3cd2bc67a07f8fdb2d4d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210213234715/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-02-13T23:47:15.000Z",
        "to": "2022-01-21T07:26:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121072606/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-776809237449306d177c1a6e9ac60ebc1fa365393a7b3cd2bc67a07f8fdb2d4d:23654220d48340b6abb20a1743f1216d54d1eea20ade46d8327b756e25c242b0:logos:02b204c4edd6f2d6",
      "before_evidence": "https://web.archive.org/web/20220121072606/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Nautilus and Syngenta.",
      "between": {
        "from": "2022-01-21T07:26:06.000Z",
        "to": "2022-07-07T09:35:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707093557/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-23654220d48340b6abb20a1743f1216d54d1eea20ade46d8327b756e25c242b0:40cfa4f4dbc63d90373dd5ed2f564f448451390032799da6e3a72481bf63eb75:headline:6dc622956bb1b8a5",
      "before_evidence": "https://web.archive.org/web/20220707093557/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data Curation for” to “Select the right training data”.",
      "between": {
        "from": "2022-07-07T09:35:57.000Z",
        "to": "2023-01-18T13:22:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20230118132225/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-88dbb2639543e00b3335a26299ecb046eb268d55215980ee2aeb6a66ece30b12:0657bf7e7455d2e2b47dfe21c496f9a9629b90f773b9118cc5d7c48e59e8abbd:headline:5361b2f988236803",
      "before_evidence": "https://web.archive.org/web/20240704154714/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Select the right training data for Computer Vision” to “Help your Data to Shape Tomorrow's Computer Vision Autonomous Driving Smart Farming”.",
      "between": {
        "from": "2024-07-04T15:47:14.000Z",
        "to": "2025-01-01T20:53:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101205344/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-0657bf7e7455d2e2b47dfe21c496f9a9629b90f773b9118cc5d7c48e59e8abbd:1a59b92b7e5e96dad83c997ad79c8989e56c167343da0f54c539ea86cadcfbee:headline:281f0cef7ff78060",
      "before_evidence": "https://web.archive.org/web/20250101205344/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Help your Data to Shape Tomorrow's Computer Vision Autonomous Driving Smart Farming” to “Computer Vision Suite For”.",
      "between": {
        "from": "2025-01-01T20:53:44.000Z",
        "to": "2026-01-03T01:35:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103013513/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-0657bf7e7455d2e2b47dfe21c496f9a9629b90f773b9118cc5d7c48e59e8abbd:1a59b92b7e5e96dad83c997ad79c8989e56c167343da0f54c539ea86cadcfbee:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250101205344/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-01-01T20:53:44.000Z",
        "to": "2026-01-03T01:35:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103013513/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-0657bf7e7455d2e2b47dfe21c496f9a9629b90f773b9118cc5d7c48e59e8abbd:1a59b92b7e5e96dad83c997ad79c8989e56c167343da0f54c539ea86cadcfbee:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20250101205344/https://www.lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2025-01-01T20:53:44.000Z",
        "to": "2026-01-03T01:35:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103013513/https://www.lightly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 10,
      "id": "page-86acbe0a43be0a8878f0d1a6270a60b8eeaf821762a7024778102921d322ffd0:7f72d00ba70795f593c78a14a6acaf7050f8091663ab4f92ff067d8016fea6e1:headline:3525d47c8427c32c",
      "before_evidence": "https://web.archive.org/web/20260714123957/https://lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Computer Vision Suite For” to “The Data Platform for Physical AI”.",
      "between": {
        "from": "2026-07-14T12:39:57.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://lightly.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-86acbe0a43be0a8878f0d1a6270a60b8eeaf821762a7024778102921d322ffd0:7f72d00ba70795f593c78a14a6acaf7050f8091663ab4f92ff067d8016fea6e1:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260714123957/https://lightly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-14T12:39:57.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://lightly.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lightly” company record, https://startuphistory.org/c/lightly.ai"
}