{
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    "website": "https://lifestylerx.io/",
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    "headline": "Type II Diabetes is Reversible",
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    "basis": "first_observation",
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      "variants": [
        {
          "headline": "Type II Diabetes is Reversible",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Type II Diabetes Can Be Reversed",
          "subhead": "Get the Lifestyle Prescription to reverse Type II Diabetes. Our physician-led program guides you to safe and sustainable changes, allowing you to take control of your health.",
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          "observed_at": "2023-09-06T13:54:11.000Z",
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        },
        {
          "headline": "Type 2 Diabetes Can Be Reversed",
          "subhead": "Get the Lifestyle Prescription to reverse Type 2 Diabetes. Our physician-led program guides you to safe and sustainable changes, allowing you to take control of your health.",
          "observed_at": "2024-01-12T14:38:02.000Z",
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        },
        {
          "headline": "Type 2 Diabetes Can Be Reversed",
          "subhead": "Get the Lifestyle Prescription to reverse Type 2 Diabetes. Our physician-led program guides you to safe and sustainable changes, allowing you to take control of your health.",
          "observed_at": "2024-07-12T14:30:52.000Z",
          "evidence": "https://web.archive.org/web/20240712143052/https://lifestylerx.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Take Control of Type 2 Diabetes",
          "subhead": "Get the Lifestyle Prescription to reverse Type 2 Diabetes. Our physician-led program guides you to safe and sustainable changes, allowing you to take control of your health.",
          "observed_at": "2025-01-01T09:09:01.000Z",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Take Control of Type 2 Diabetes",
          "subhead": "Covered by provincial health, our physician-led program guides you to safe and sustainable changes, allowing you to take control of your health.",
          "observed_at": "2025-07-17T06:12:01.000Z",
          "evidence": "https://web.archive.org/web/20250717061201/https://lifestylerx.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Take Control of Type 2 Diabetes",
          "subhead": "Covered by provincial health, our physician-led program guides you to safe and sustainable changes, allowing you to take control of your health.",
          "observed_at": "2026-01-17T23:34:52.000Z",
          "evidence": "https://web.archive.org/web/20260117233452/https://lifestylerx.io/",
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        }
      ],
      "headline": "Take Control of Type 2 Diabetes",
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      "to": "2026-01-17T23:34:52.000Z",
      "captures": 9,
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      "evidence_kind": "internet_archive",
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          "to": "2026-01-17T23:34:52.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:33:39.425Z",
      "variants": [
        {
          "headline": "Achieve better health with simple lifestyle changes.",
          "subhead": "Physician-led 12-week programs for type 2 diabetes, weight loss, and chronic conditions. Free with your provincial health card in BC, Alberta, and Ontario.",
          "observed_at": "2026-11-06T17:33:39.425Z",
          "evidence": "https://lifestylerx.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Achieve better health with simple lifestyle changes.",
      "subhead": "Physician-led 12-week programs for type 2 diabetes, weight loss, and chronic conditions. Free with your provincial health card in BC, Alberta, and Ontario.",
      "from": "2026-11-06T17:33:39.425Z",
      "to": "2026-11-06T17:33:39.425Z",
      "captures": 1,
      "evidence": "https://lifestylerx.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:33:39.425Z"
      },
      "current": true
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  ],
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      "n": 1,
      "id": "classifier-1d42253e008b29ad268316cea2727f060891c7c7963e4f8ad605a0192ff7e75d:198b06a34e931335c898ef683f901866dac737184f12ad83f8b61b856bbdd174:repositioning",
      "before_evidence": "https://web.archive.org/web/20260117233452/https://lifestylerx.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Take Control of Type 2 Diabetes” to “Achieve better health with simple lifestyle changes.”.",
      "between": {
        "from": "2026-01-17T23:34:52.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://lifestylerx.io/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Virta Health",
      "record": "https://startuphistory.org/c/virtahealth.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Clear.bio",
      "record": "https://startuphistory.org/c/clear.bio",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Better Living Technologies",
      "record": "https://startuphistory.org/c/betterlivingtech.net",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "9amHealth",
      "record": "https://startuphistory.org/c/join9am.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LifestyleRx” company record, https://startuphistory.org/c/lifestylerx.io"
}