{
  "company": {
    "name": "Appaca",
    "website": "https://licode.ai/",
    "record": "https://startuphistory.org/c/licode.ai"
  },
  "status": null,
  "history_since": "2023-05-19T23:02:53.000Z",
  "baseline": {
    "snapshot_id": "30c9a61ba87559b9ddf264265ece42cb98f501a1c649d8ee8879be2adecbd1b7",
    "observed_at": "2023-05-19T23:02:53.000Z",
    "headline": "Enabling everyone to build better software, faster.",
    "description": "Licode is democratising software development using No Code and AI solutions.",
    "evidence": "https://web.archive.org/web/20230519230253/https://www.licode.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:33:39.425Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-05-19T23:02:53.000Z",
      "variants": [
        {
          "headline": "Enabling everyone to build better software, faster.",
          "subhead": "Licode is democratising software development using No Code and AI solutions.",
          "observed_at": "2023-05-19T23:02:53.000Z",
          "evidence": "https://web.archive.org/web/20230519230253/https://www.licode.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Enabling everyone to build better software, faster.",
      "subhead": "Licode is democratising software development using No Code and AI solutions.",
      "from": "2023-05-19T23:02:53.000Z",
      "to": "2023-05-19T23:02:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230519230253/https://www.licode.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-05-19T23:02:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-27T22:27:06.000Z",
      "variants": [
        {
          "headline": "What is your next big idea?",
          "subhead": "Licode makes it easy for everyone to build and go live with a real web application that your future developers love - it is scalable, and no coding is required.",
          "observed_at": "2023-08-01T16:55:10.000Z",
          "evidence": "https://web.archive.org/web/20230801165510/https://www.licode.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What is your next big idea?",
          "subhead": "Licode is a no-code platform that empowers you to build modern web apps and AI apps visually with the power of code. Create apps that are scalable and secure.",
          "observed_at": "2024-01-27T22:27:06.000Z",
          "evidence": "https://web.archive.org/web/20240127222706/https://www.licode.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What is your next big idea?",
      "subhead": "Licode is a no-code platform that empowers you to build modern web apps and AI apps visually with the power of code. Create apps that are scalable and secure.",
      "from": "2023-08-01T16:55:10.000Z",
      "to": "2024-01-27T22:27:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240127222706/https://www.licode.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-08-01T16:55:10.000Z",
          "to": "2024-01-27T22:27:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-07T22:42:08.000Z",
      "variants": [
        {
          "headline": "Build AI-first web applications in days, not weeks",
          "subhead": "Licode is a no-code platform for builders, businesses and entrepreneurs to create web applications that are natively Powered by AI. Simple and easy no-code app builder.",
          "observed_at": "2024-07-07T22:42:08.000Z",
          "evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build AI-first web applications in days, not weeks",
      "subhead": "Licode is a no-code platform for builders, businesses and entrepreneurs to create web applications that are natively Powered by AI. Simple and easy no-code app builder.",
      "from": "2024-07-07T22:42:08.000Z",
      "to": "2024-07-07T22:42:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-07T22:42:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:33:39.425Z",
      "variants": [
        {
          "headline": "Build the tools and AI agents your business needs",
          "subhead": "Build the internal tools and specialised AI agents your business needs in one workspace, shaped around the way your team actually works.",
          "observed_at": "2026-11-06T17:33:39.425Z",
          "evidence": "https://www.appaca.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build the tools and AI agents your business needs",
      "subhead": "Build the internal tools and specialised AI agents your business needs in one workspace, shaped around the way your team actually works.",
      "from": "2026-11-06T17:33:39.425Z",
      "to": "2026-11-06T17:33:39.425Z",
      "captures": 1,
      "evidence": "https://www.appaca.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:33:39.425Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-30c9a61ba87559b9ddf264265ece42cb98f501a1c649d8ee8879be2adecbd1b7:b3da60d3062951a809d024f293b23650d1bf00851fe322f532862aa32a70fc64:headline:2e79ee9f41c9ff5b",
      "before_evidence": "https://web.archive.org/web/20230519230253/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Enabling everyone to build better software, faster.” to “What is your next big idea?”.",
      "between": {
        "from": "2023-05-19T23:02:53.000Z",
        "to": "2023-08-01T16:55:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20230801165510/https://www.licode.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-30c9a61ba87559b9ddf264265ece42cb98f501a1c649d8ee8879be2adecbd1b7:b3da60d3062951a809d024f293b23650d1bf00851fe322f532862aa32a70fc64:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230519230253/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-05-19T23:02:53.000Z",
        "to": "2023-08-01T16:55:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20230801165510/https://www.licode.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-70746c03d25ff17d4b7d0cfce21410a6541eacb02f255658b119ab18dfc67ffb:b7bef64d9a43ee81ba3154ac0fcc069907e7ad4ee7d1057222c3f938cafbb912:headline:a3c846af3f6953c1",
      "before_evidence": "https://web.archive.org/web/20240127222706/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What is your next big idea?” to “Build AI-first web applications in days, not weeks”.",
      "between": {
        "from": "2024-01-27T22:27:06.000Z",
        "to": "2024-07-07T22:42:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-70746c03d25ff17d4b7d0cfce21410a6541eacb02f255658b119ab18dfc67ffb:b7bef64d9a43ee81ba3154ac0fcc069907e7ad4ee7d1057222c3f938cafbb912:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240127222706/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-01-27T22:27:06.000Z",
        "to": "2024-07-07T22:42:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-b7bef64d9a43ee81ba3154ac0fcc069907e7ad4ee7d1057222c3f938cafbb912:3e1207e0c726de106ff640db8acaa1e88cdfccbfe203206fa89e95bbfb1c28ce:customers_added:bd1db45562c8ab17",
      "before_evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Slack, Google Sheets, Google Drive, Google Calendar, Airtable, Notion, Whatsapp and Hubspot.",
      "between": {
        "from": "2024-07-07T22:42:08.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://www.appaca.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-b7bef64d9a43ee81ba3154ac0fcc069907e7ad4ee7d1057222c3f938cafbb912:3e1207e0c726de106ff640db8acaa1e88cdfccbfe203206fa89e95bbfb1c28ce:headline:73123b40d9f4ecaa",
      "before_evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build AI-first web applications in days, not weeks” to “Build the tools and AI agents your business needs”.",
      "between": {
        "from": "2024-07-07T22:42:08.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://www.appaca.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-b7bef64d9a43ee81ba3154ac0fcc069907e7ad4ee7d1057222c3f938cafbb912:3e1207e0c726de106ff640db8acaa1e88cdfccbfe203206fa89e95bbfb1c28ce:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-07T22:42:08.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://www.appaca.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 8,
      "id": "page-b7bef64d9a43ee81ba3154ac0fcc069907e7ad4ee7d1057222c3f938cafbb912:3e1207e0c726de106ff640db8acaa1e88cdfccbfe203206fa89e95bbfb1c28ce:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20240707224208/https://www.licode.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-07-07T22:42:08.000Z",
        "to": "2026-11-06T17:33:39.425Z"
      },
      "evidence": "https://www.appaca.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    }
  ],
  "update": {
    "headline": "Appaca adjusts positioning and access flows",
    "summary": "Appaca has revised its homepage messaging, added pricing information, and changed how visitors can access its product, while adding multiple logos to its homepage.",
    "points": [
      {
        "text": "Between May 2023 and August 2023, Appaca changed its homepage headline from “Enabling everyone to build better software, faster.” to “What is your next big idea?” and added a pricing page.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      },
      {
        "text": "Between January 2024 and July 2024, Appaca updated its homepage headline to “Build AI-first web applications in days, not weeks” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2024 and November 2026, Appaca changed its homepage headline to “Build the tools and AI agents your business needs” and added logos for Slack, Google Sheets, Google Drive, Google Calendar, Airtable, Notion, Whatsapp and Hubspot on its homepage.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      },
      {
        "text": "Between July 2024 and November 2026, Appaca both dropped its free sign-up in favor of asking visitors to book a demo and, in the same window, closed a waitlist and opened sign-up, which suggests experimentation with different go-to-market models.",
        "kind": "interpretation",
        "changes": [
          7,
          8
        ]
      }
    ],
    "written_at": "2026-11-07T15:11:47.073Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Appaca” company record, https://startuphistory.org/c/licode.ai"
}