{
  "company": {
    "name": "Lexir",
    "website": "https://lexir.com/",
    "record": "https://startuphistory.org/c/lexir.com"
  },
  "status": null,
  "history_since": "2020-09-26T02:58:19.000Z",
  "baseline": {
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    "observed_at": "2021-09-22T10:41:31.000Z",
    "headline": "Discover the World’s Most Interesting Craft Spirits",
    "description": "A new generation of craft alcohol. Discover Lexir's catalogue of independent brands from around the world.",
    "evidence": "https://web.archive.org/web/20210922104131/https://lexir.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:33:39.425Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-09-22T10:41:31.000Z",
      "variants": [
        {
          "headline": "Discover the World’s Most Interesting Craft Spirits",
          "subhead": "A new generation of craft alcohol. Discover Lexir's catalogue of independent brands from around the world.",
          "observed_at": "2021-09-22T10:41:31.000Z",
          "evidence": "https://web.archive.org/web/20210922104131/https://lexir.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover the World’s Most Interesting Craft Spirits",
      "subhead": "A new generation of craft alcohol. Discover Lexir's catalogue of independent brands from around the world.",
      "from": "2021-09-22T10:41:31.000Z",
      "to": "2021-09-22T10:41:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210922104131/https://lexir.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-09-22T10:41:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-26T15:46:37.000Z",
      "variants": [
        {
          "headline": "Distribution Built for Craft Alcohol Brands",
          "subhead": "Making it possible for you to launch & grow your brand in new markets — without the need of traditional importers & distributors.",
          "observed_at": "2023-02-05T03:39:04.000Z",
          "evidence": "https://web.archive.org/web/20230205033904/https://www.lexir.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The direct distribution platform for craft drinks brands",
          "subhead": "Making it possible for you to launch and grow your brand in new markets - without the need of traditional importers and distributors.",
          "observed_at": "2024-02-26T15:46:37.000Z",
          "evidence": "https://web.archive.org/web/20240226154637/https://www.lexir.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The direct distribution platform for craft drinks brands",
      "subhead": "Making it possible for you to launch and grow your brand in new markets - without the need of traditional importers and distributors.",
      "from": "2023-02-05T03:39:04.000Z",
      "to": "2024-02-26T15:46:37.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240226154637/https://www.lexir.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-02-05T03:39:04.000Z",
          "to": "2024-02-26T15:46:37.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:33:39.425Z",
      "variants": [
        {
          "headline": "Distribute your drinks brand globally",
          "subhead": "Making it possible for you to launch and grow your brand in new markets - without the need of traditional importers and distributors.",
          "observed_at": "2025-09-11T12:58:56.000Z",
          "evidence": "https://web.archive.org/web/20250911125856/https://www.lexir.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Distribute your drinks brand globally",
          "subhead": "Making it possible for you to launch and grow your brand in new markets - without the need of traditional importers and distributors.",
          "observed_at": "2026-07-10T08:23:26.000Z",
          "evidence": "https://web.archive.org/web/20260710082326/https://www.lexir.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Distribute your drinks brand globally",
          "subhead": "Making it possible for you to launch and grow your brand in new markets - without the need of traditional importers and distributors.",
          "observed_at": "2026-11-06T17:33:39.425Z",
          "evidence": "https://www.lexir.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Distribute your drinks brand globally",
      "subhead": "Making it possible for you to launch and grow your brand in new markets - without the need of traditional importers and distributors.",
      "from": "2025-09-11T12:58:56.000Z",
      "to": "2026-11-06T17:33:39.425Z",
      "captures": 3,
      "evidence": "https://www.lexir.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-09-11T12:58:56.000Z",
          "to": "2026-11-06T17:33:39.425Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b31e25db6c839803bcc3ae4b12e48a7e119ae26b4dd3234ed774d3e3160cbaa8:c3aeb4067863baa168f6e3e07574773d8172c093bba0ef64649689354c06f5c1:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20200926025819/https://www.lexir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2020-09-26T02:58:19.000Z",
        "to": "2021-09-22T10:41:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20210922104131/https://lexir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 2,
      "id": "page-c3aeb4067863baa168f6e3e07574773d8172c093bba0ef64649689354c06f5c1:78afe25668002f9e85dd6cf3aeed6a75e8c1cacc73365ee903d445355b3b9ed8:headline:fea2d8a6660ad7bb",
      "before_evidence": "https://web.archive.org/web/20210922104131/https://lexir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Discover the World’s Most Interesting Craft Spirits” to “Distribution Built for Craft Alcohol Brands”.",
      "between": {
        "from": "2021-09-22T10:41:31.000Z",
        "to": "2023-02-05T03:39:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230205033904/https://www.lexir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-c3aeb4067863baa168f6e3e07574773d8172c093bba0ef64649689354c06f5c1:78afe25668002f9e85dd6cf3aeed6a75e8c1cacc73365ee903d445355b3b9ed8:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210922104131/https://lexir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-09-22T10:41:31.000Z",
        "to": "2023-02-05T03:39:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230205033904/https://www.lexir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-c3aeb4067863baa168f6e3e07574773d8172c093bba0ef64649689354c06f5c1:78afe25668002f9e85dd6cf3aeed6a75e8c1cacc73365ee903d445355b3b9ed8:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210922104131/https://lexir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-09-22T10:41:31.000Z",
        "to": "2023-02-05T03:39:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230205033904/https://www.lexir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-b9d914791ceefb56252a07a2189b61c51b783e5acab4db12ab921cdc744a1388:dabf6ebb38e9e2d24fe2fe16f330479e5868d80a269a9933b0127c1f16529c63:headline:6aa0fd53a3b470c9",
      "before_evidence": "https://web.archive.org/web/20240226154637/https://www.lexir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The direct distribution platform for craft drinks brands” to “Distribute your drinks brand globally”.",
      "between": {
        "from": "2024-02-26T15:46:37.000Z",
        "to": "2025-09-11T12:58:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250911125856/https://www.lexir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-b9d914791ceefb56252a07a2189b61c51b783e5acab4db12ab921cdc744a1388:dabf6ebb38e9e2d24fe2fe16f330479e5868d80a269a9933b0127c1f16529c63:investors:f1f3448ae07ae966",
      "before_evidence": "https://web.archive.org/web/20240226154637/https://www.lexir.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Baldoria, Erika, Siwu, ODVI, Kever, Rebel City Distillery, Mezcal Union, Novo Fogo and 1 more.",
      "between": {
        "from": "2024-02-26T15:46:37.000Z",
        "to": "2025-09-11T12:58:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250911125856/https://www.lexir.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Lexir” company record, https://startuphistory.org/c/lexir.com"
}