{
  "company": {
    "name": "The Letter Company",
    "website": "https://letter.dev/",
    "record": "https://startuphistory.org/c/letter.dev"
  },
  "status": null,
  "history_since": "2024-12-09T12:17:10.000Z",
  "baseline": {
    "snapshot_id": "81d68607cf18d54a4733e821b8909592dd1c2078f5d0301ead9330be2e98a3e4",
    "observed_at": "2024-12-09T12:17:10.000Z",
    "headline": "letter.dev",
    "description": "This website is for sale! letter.dev is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, letter.dev has it a",
    "evidence": "https://web.archive.org/web/20241209121710/http://www.letter.dev/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:32:20.691Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-12-09T12:17:10.000Z",
      "variants": [
        {
          "headline": "letter.dev",
          "subhead": "This website is for sale! letter.dev is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, letter.dev has it a",
          "observed_at": "2024-12-09T12:17:10.000Z",
          "evidence": "https://web.archive.org/web/20241209121710/http://www.letter.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "letter.dev",
      "subhead": "This website is for sale! letter.dev is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, letter.dev has it a",
      "from": "2024-12-09T12:17:10.000Z",
      "to": "2024-12-09T12:17:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20241209121710/http://www.letter.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-12-09T12:17:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-02T14:36:10.000Z",
      "variants": [
        {
          "headline": "Treat Marketing as an Engineering Problem.",
          "subhead": "A platform for engineers and marketers to extensibly scale GEO, SEO, outbound, and customer success.",
          "observed_at": "2026-10-02T14:36:10.000Z",
          "evidence": "https://web.archive.org/web/20261002143610/https://letter.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Treat Marketing as an Engineering Problem.",
      "subhead": "A platform for engineers and marketers to extensibly scale GEO, SEO, outbound, and customer success.",
      "from": "2026-10-02T14:36:10.000Z",
      "to": "2026-10-02T14:36:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20261002143610/https://letter.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-10-02T14:36:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:32:20.691Z",
      "variants": [
        {
          "headline": "Pull requests for growth.",
          "subhead": "Letterpress-1 is the coding agent and harness for growth engineering. It reads your site and your market, builds what should exist and opens the pull request.",
          "observed_at": "2026-11-06T17:32:20.691Z",
          "evidence": "https://letter.dev/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Pull requests for growth.",
      "subhead": "Letterpress-1 is the coding agent and harness for growth engineering. It reads your site and your market, builds what should exist and opens the pull request.",
      "from": "2026-11-06T17:32:20.691Z",
      "to": "2026-11-06T17:32:20.691Z",
      "captures": 1,
      "evidence": "https://letter.dev/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:32:20.691Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-50b4c99089c9a774bfa4cd15cb012650acce0eef35ea707b09872d44a343d74a:d56ce714b0951156f4107cb12bdebb4372003e95038b5e85f47e77d577151b3d:repositioning",
      "before_evidence": "https://web.archive.org/web/20261002143610/https://letter.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Treat Marketing as an Engineering Problem.” to “Pull requests for growth.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-10-02T14:36:10.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://letter.dev/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-50b4c99089c9a774bfa4cd15cb012650acce0eef35ea707b09872d44a343d74a:d56ce714b0951156f4107cb12bdebb4372003e95038b5e85f47e77d577151b3d:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20261002143610/https://letter.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2026-10-02T14:36:10.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "evidence": "https://letter.dev/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “The Letter Company” company record, https://startuphistory.org/c/letter.dev"
}